Clothing Changes In Shanghai

From 1978 to 2008, the life of the people of Shanghai had undergone tremendous changes, ranging from political, economic, cultural, and small to clothing, food, housing and pportation.

Among them, clothing, which is the first to bear the brunt, is most closely related to the life of the people. It is also the most intuitive way to show social changes.

The change of Shanghai people's clothing records the development track of the whole city.

January and 70s: bid farewell to blue black ash and wear "Dacron".

Blue black ash VS dacron

Clothing has always been the eye of fashion and vogue for fashion.

Different times have different styles of dressing, reflecting different aesthetic habits.

As the saying goes, "prosperity has its own clothes".

These decades of brilliant achievements are most evident in the dress habits and fashion changes of the people.

In the 70s of last century, in hundreds of millions of Chinese people's wardrobe, green, blue, black, gray and other colors of clothing occupied the absolute "dominant position".

The Chinese are described by Westerners as "the singleness of clothing patterns and the dull colors".

At that time, Chinese costumes were monotonous and dull, from color to style, and were clearly recorded in the news documentaries of the year.

At that time, the main colors of clothing were blue, gray, black and other dark tones.

At the end of the cultural revolution, the grass green.

The most spectacular spectacle was the rush of people running from the gates of the state-run Dachang Mine at the end of the day, all in a blue and gray overalls, and a dark grey view; for a moment, the black crowds stepped onto their bicycles and quickly disappeared on their way home.

It was also proud to be a factory worker at that time.

Hard work and plain living is a good style of work, and it is worth advocating. The idea of food and clothing is bourgeois thought and will be criticized.

So dressing is normal.

The reform and opening up awaken the aesthetic consciousness of the Chinese people. With the continuous improvement of living standards, the people wear their clothes to catch up with fashion and fashion, bell bottoms and trousers.

Two and 80s: the pursuit of "fashionable" days

Bell bottomed trousers VS foot pants

Over the past few decades, street clothes have quietly begun to change.

First is the change in the general public dress.

In fact, body liberation has always been the precursor of ideological emancipation and social openness.

At that time, walking on the streets of Shanghai, a broad foot bell bottomed trousers is the pronoun of "Chao Ren".

Bell bottoms were the American fashion of the 60-70's in the twentieth Century. Elvis has pushed bell bottoms to the top of fashion clothes.

Later, it became popular in Hong Kong and Taiwan, and directly affected the mainland of China in the initial stage of reform and opening up.

At that time, the stars in Hong Kong and Taiwan films were wearing bell bottoms, and their bags were round and round, leading the fashion.

In the mainland, the first batch of trousers wearing bell bottoms is undoubtedly "male hooligans" and "female hooligans" in the eyes of the elderly.

Bell bottoms are directly linked to moral character.

The teacher took scissors and cut off the trouser legs at the school gate.

At that time, a young man with long hair and bell bottomed trousers saved the drowning child, which aroused widespread social discussion.

How does the "bad" youth become a hero in the eyes of the masses?

In the popular Japanese movie "Xiang Xiang", Kurihara Komaki, a female journalist, walked through a bell bottomed trousers, with a beautiful face, elegant temperament and graceful body lines.

However, the domestic bell bottomed imitation products can not be compared with Kurihara Komaki's bell bottoms in terms of fabric and style.

A popular song, Yan Fen street, sang at the time: "one day, a big brother with long hair walked through the street of Yan Fen. His bell bottoms were fashionable and special, so he was in trouble. He was escorted by the street's aunt to his street."

Nevertheless, there seems to be nothing to stop bell bottoms from taking risks in China.

Bell bottoms and other "cultural smuggling" products, such as toad, radio recorder, disco and Teresa Teng, together constitute the weird landscape of Chinese marketplace culture in the late 1970s and early 80s.

Three and 90s: personality and brand trends

Personality VS brand

In 90s, people began to boldly pursue clothing enjoyment, from price, texture to brand, all inclusive and righteous.

In 90s, there was no trend to dominate the era. But in the past ten years, the bustling city of Shanghai began to spread all over the various brand stores.

In the initial dialogue with world famous brands, people learned to pursue "brand".

One step skirt, navel dress, suspenders, half pants, holes jeans, muffin shoes, Han Han's fat pants and crotch pants, almost nothing to wear, and hardly any clothes can be easily satisfied.

In the age of planned economy, the clothes of a family are enough in a wardrobe. Nowadays, one person and one wardrobe are too crowded. "Women always wear a piece of clothes in the Wardrobe" has become the consensus of women.

The popular clothing in the early 90s was dominated by the avant-garde style. It was a reverse trend of the conservative trend in the late 80s. Its design reflects not only the sense of value seeking from traditional costumes, but also the fact that traditional design is rigid and numb, which makes people unable to get excited. Often, it is necessary to uncover the mask of traditional culture and make jokes with humor and humor.

In the whole 90s, no other trend could dominate an era. Only by enumerating it with great patience can we generalize the characteristics of 90s's clothing.

But in the past ten years, the two far-reaching words of "clothing market" and "brand" are now on the way to dress pursuit.

At the same time, foreign brands have been stationed in the Chinese market, from Pierre Cardan and crocodile to Nike and Adidas. Even though these brands are not the great "top international brands" that people remember, they have entered China early and left the most impressive impression on the Chinese people.

In 90s, bustling areas in the city spread all kinds of brand stores.

In the initial dialogue with world famous brands, people learned to pursue "brand" and slowly drew the distance between China's high-end clothing and the world.

At this time, people buy clothes already have a clear location: either to the clothing market, or enter the brand store.

Four, the new millennium: the century of Chinese products affecting the world

Fashion is catching up with Chinese style.

Under the environment of increasingly close exchanges between China and foreign countries in the twenty-first Century, Chinese costumes constantly mentioned the topic of "made in China" to "create in China".

At this time, the Chinese have become green and helpless at the beginning of reform and opening up.

People's understanding of "individualization" of clothing is no longer confined to a brand name.

Under the environment of increasingly close exchanges between China and foreign countries in the twenty-first Century, Chinese costumes constantly mentioned the topic of "made in China" to "create in China": combining modern technology with traditional elements to cultivate an internationally famous brand.

As the Millennium bell rings in 24 time zones, people find that "global" is no longer a Book concept. As long as sitting on TV or computer, people can feel the heartbeat of the whole world.

At this time, the Chinese have become green and helpless at the beginning of reform and opening up.

People's eyebrows and clothes are becoming more and more vivid, and the understanding of "individualization" of clothing is no longer confined to a brand name.

Young people are accustomed to creating unique personal costumes with mashup.

With the fashion trend of England, Bohemia, OL and so on, cheongsam, Tang costume and Hanfu also came back.

Behind the surface is the "fashion cycle" hand behind the scenes.