• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    H&M Lost Three Consecutive Quarters Of &Nbsp; Accused Of Over Expansion.

    2011/7/5 16:33:00 47

    H&M Deficit Expansion

    As the world's second largest apparel retailer, H&M has suffered three consecutive quarters of decline in performance, which is its first three quarters in nearly ten years, a continuous loss.


    22 days,

    H&M

    In the second quarter of this year, H&M net profit dropped by 18%, exceeding the previous analyst's forecast of 16%.

    Analysts also pointed out that H&M will still lose 10% in the third quarter of this year.


    H&M said that the main reason for the decline in profits came from the rapid rise in labor costs in Asia and the difficulty in controlling raw material costs.


    Factory outsourcing costs are difficult to control.


    Unlike ZARA, most of H&M's factories are in Asia, and Asia's rapidly rising labor costs and raw material costs have more direct impact on H&M.

    "The buyers of H&M have become more and more picky, and they are still not satisfied with the offer that we have managed to control."

    H&M, a supplier in Zhejiang, China, told reporters.


    According to the financial report, H&M does not own its own factory. 75% of its factories are located in Asia, and 35% of them are in China.


    "They have begun to target countries such as Kampuchea, which are beginning to start manufacturing, and we have already lost some orders this year."

    The above supplier points out.


    According to the data of Societe Generale, Chinese factories

    Labor cost

    It increased by 89% from 2005 to 2010, while India increased by 3 times.

    H&M pointed out that it is for these reasons that the gross profit margin has dropped from 65.9% to 61.7%.


    By contrast, ZARA, the world's largest apparel retailer, has been catching up with H&M. Most of its factories are located in Europe. Only 17% of its goods come from Chinese suppliers, and a larger proportion comes from its distribution center in Spain.

    "The production chain is mostly located in Europe, allowing it to better control costs."

    Cui Hongbo, senior partner of the brand strategy management joint venture group, told reporters.

    Data from Societe Generale showed that the cost of labor per hour in Spain increased by only 17% from 2005 to 2010.

    Bad news followed. Not long ago, GAP, the largest clothing retailer in the US, said that inflation was the most serious in nearly 30 years.


    "H&M and most other garment suppliers have benefited from cheaper labor costs in Asia over the years, but the good times are over."

    Simon Irwin, an analyst from the high seas capital, said.


    Over expansion of horse race enclosure


    "These fast selling brands have done a lot of sweetness in China," Cui Hongbo pointed out. Emerging markets such as China have made up for the decline of these brands in the European market. "Nearly three years after entering China, the test stage of these brands has ended."

    "Now is the stage of rapid expansion of their horse race enclosure."

    Cui Hongbo told reporters.

    As the commercial real estate of the first tier cities boom has been gradually carved up, the commercial section of the two or three tier cities has become their target.


    ZARA said that the number of stores that cover China's cities in 2011 will increase from 30 to 42.

    In the first quarter earnings report, H&M announced plans to open 97 new stores in the second quarter of this year. Analysts expect China, Britain and the United States to be the largest market for expansion in 2011.


    Rapid expansion will inevitably lead to a sharp increase in costs. "The essence of H&M is more suitable for intensive cultivation in Stockholm."

    Cui Hongbo believes that the performance in emerging markets is worse than expected, indicating that there may be a brand problem in itself.

    Bloomberg notes that rising costs are putting pressure on garment producers, some of whom are trying to shift some of their costs to consumers.

    H&M realized it.

    market share

    And the image of their parity, so this has not been done.

    "Compared with ZARA, H&M has chosen a more youthful image, but it also means that there is limited space to raise prices."

    Cui Hongbo said.

    • Related reading

    Is Nike Shoes Made In Vietnam?

    Member area
    |
    2011/7/5 16:31:00
    84

    "Happy House" Won The "Ten Major Clothing Brands In Zhengzhou"

    Member area
    |
    2011/7/4 16:42:00
    85

    Is Lining Out Of Peace?

    Member area
    |
    2011/7/2 10:53:00
    68

    The Dream Of Women -- Lansar

    Member area
    |
    2011/7/2 8:58:00
    111

    120 New ZARA Stores Settled In China

    Member area
    |
    2011/7/1 13:13:00
    135
    Read the next article

    Zhuji Datang Light Textile Market Spandex Covered Yarn Market

    Zhuji Datang light textile market Spandex Covered Yarn Market

    主站蜘蛛池模板: 免费人成在线观看网站品爱网 | 日韩精品亚洲人成在线观看| 国产高清在线看| 亚洲精品456在线播放| 99国产精品国产精品九九| 特级毛片www| 在线天堂中文字幕| 亚洲欧美18v中文字幕高清| 777米奇影视盒| 欧美人欧美人与动人物性行为| 国产精品国三级国产av| 亚洲人成网站在线观看播放青青| 你懂的免费视频| 日韩精品在线电影| 欧美成人免费香蕉| 免费观看一级成人毛片| 一本久久a久久精品vr综合| 精品久久久噜噜噜久久久| 好紧好爽欲yy18p| 人妻系列av无码专区| 99久久免费精品高清特色大片| 欧美最猛黑人xxxx黑人猛交黄| 日韩精品电影在线观看| 国产成人aaa在线视频免费观看| 久久无码人妻一区二区三区午夜| 贰佰麻豆剧果冻传媒一二三区| 扒开双腿爽爽爽视频www| 午夜内射中出视频| 99精品视频在线观看免费播放 | 欧美日韩亚洲人人夜夜澡| 国产精品一区二区电影| 久久婷婷人人澡人人喊人人爽| 色吊丝最新在线播放网站| 妖精的尾巴ova| 亚洲日本一区二区三区在线| 免费福利在线观看| 无码人妻丰满熟妇区毛片18| 免费无码又爽又刺激高潮视频 | 老司机亚洲精品影院| 天天干天天干天天干天天干天天干| 亚洲欧美日韩中字综合|