Quanzhou Shoe Brand Aims At New Field Of Women's Sports Equipment

July 7th hearing Quanzhou motion brand Sprint to tens of billions of scale business needs multiple new profit growth points to support. Among them, women's sports equipment is the new field of several major brands.

At the beginning of this year, Anta launched the theme of "beating the heart beat". Anta The new series of women's sports claims that it will accelerate the entry into women's market segments. Xu Yang, assistant president of Anta Sports Products Limited, said: "although the three ambassadors are in different fields, they also bloom in their respective stages. At the same time, their love for sports and the image of health, self-confidence and happiness vividly depict the desire of modern women for self enhancement. We very much hope to share the spirit and ideas of Anta with the three, and share and experience with more female consumers."

As early as in 2009, Anta signed Jankovic and Zheng Jie to the female net double charming, taking the tennis high fashion sports as the starting point, driving Anta's penetration in the women's sports market. This year, Anta once again hit the market for women's movement, which is the continuation and deepening of this strategy.

This year, the focus of the women's sports series is also Jordan sporting goods Co., Ltd. In the spring and summer of 2011, Jordan will launch a new series of women's LOHAS products to provide more bright choices for women who pursue fashion and enjoy life. Jordan company official said that the main theme of Jordan sports women's products is "LOHAS" concept, emphasizing the impact of sports on the concept of life. The target group is also a healthy, happy, environment-friendly and lively LOHAS. They practice yoga, swimming fitness, listening to music, focusing on personal growth, especially the healthy growth of the soul. LOHAS is a new life form in the West. It means living in the form of health and self-sufficiency, emphasizing "healthy and sustainable way of life". The new series of women's LOHAS series combines several highlights of running, comprehensive training, tennis and sports life, especially in light weight and breathability, and tries to make the wearer breathe freely in both body and mind. Whether you like yoga or other "slow sports" events, or are keen on cycling, tennis and other dynamic aerobic exercise, you can find your favorite style.

"With the development of economy and the improvement of living standards, women's concept of healthy lifestyles is also improving, which will further release the great potential of women's market segments." Zhang Tao, vice president of Anta, said that nowadays, when we go to the gym to do rhythmic gymnastics and yoga, we have become the main leisure form of urban white-collar women, and the consumption demand of corresponding sports equipment is also coming out.

"This is a group of consumers who occupy half of the population. They have great differences from traditional sports patterns from physiological function to psychological motivation." Zhang Tao said. They prefer indoor sports and light weight sports, hoping to achieve a more positive and healthy life attitude through sports, thus achieving a more recognized "female charm". Reflected in the retail terminal, women's sports products must be both fashionable and professional. They should not only be closer to the international fashion color, but also choose soft and soft elastic material, moisture absorption, sweat, temperature and humidity control.

"The popularity of women's fashion sports shows us the potential of this market. Anta will continue to increase the design and development of women's sports products, taking into account the characteristics of lightweight sports and the actual needs of female consumers, providing a series of sports products that meet their athletic characteristics to help them enjoy a better sense of movement." Zhang Tao said, "Anta hopes to strengthen the brand image of women in the consumer group through the concept of women's movement and the launch of related products, so as to provide ample room for future development."