Kai Shun Issued New Autumn And Winter &Nbsp; Insist On Making Cashmere Brand.

At the meeting, "Kai Shun" Cashmere not only released the fashion trend of "Cashmere" Cashmere 2011/12 autumn and winter, but also showed the superior production environment and strict production process of "Kai Shun" cashmere dress to the participating agents, distributors and news media. {page_break}

Mr. Zhou Yunhua, chairman of "Kai Shun" cashmere, said that the biggest feature of cashmere products is scarcity and luxury. "Kai Shun" always adhered to the real cashmere brand from the beginning of the creation of the brand. In addition to using genuine goats from the source of the material, "Kai Shun" superior production environment and strict production process ensured "Kai Shun". Cashmere dress Quality. True gold does not fear fire. "Kai Shun" believes that genuine cashmere products are no match for those counterfeit goods. In addition, "wisdom shows charm and fashion creates the future". "Kai Shun" has been trying to make the brand a leader in the Chinese cashmere industry through a series of branding operations over the years.

It is reported that in 2007, Jiangsu Jin Kai Shun Clothing Co., Ltd. hired the famous movie star Fan Bingbing as the spokesman of "Kai Shun" cashmere, through the interpretation of "Oriental beauty" Fan Bingbing, to perfectly interpret "Kai Shun" Cashmere beauty, elegance and fashion brand culture, thus taking the first step in implementing the brand strategy of "Cashmere" cashmere. And after four or five years of branding operation, "Kai Shun" Cashmere brand development has achieved a qualitative leap and become the "leader" of China's cashmere industry at the same time. In the process of brand strategy advancement, the "Kai Shun" Cashmere used many wonderful operation skills, revealing the wisdom of the brand everywhere, showing the unique brand charm of "Kai Shun" cashmere. From "four seasons cashmere, fashion vanguard" to "artistic cashmere, fashion life" to today's "real cashmere", "Kai Shun" brand concept has realized the constant transcendence and sublimation from attention to products, emphasis on quality to quality, and at the same time also led to the overall innovation of "Kai Shun" Cashmere R & D, production, marketing and terminal. The honourable and scarcity of cashmere products has been most vividly reflected in the "Cashmere" Cashmere body, which not only satisfies the consumers' pursuit of high quality life, but also creates a brand of noble and elegant taste.

In the pursuit of cashmere fashion, "Kai Shun" not only created the future of the brand, but also created and led the future of cashmere dress, and created the cashmere fashion in China. For a long time, "Cashmere" Cashmere closely follows the world trend of cashmere, catering to people's changing lifestyle, and is committed to Yu Pandeng's cashmere fashion peak in China. Fashion is constantly changing, brand is also changing because of fashion. "Cashmere" Cashmere chasing fashion has opened the space for brand growth, guided the correct track and direction of the brand, and created and achieved a good future for the brand. "Elegant" style, graceful design, romantic and luxurious encounter, classic and popular collision, make "Cashmere" cashmere products like exquisite works of art, conveying cashmere elegance and special quality products to the people. At the same time, it is more about the integration of cashmere art and people's high quality life. With the artistic enjoyment, "cashun" Cashmere culture has also created a perfect dress culture for cashmere costumes while enhancing the quality and taste of people's life, reflecting the elegant, fashionable, exquisite and romantic quality of life.