Capital Hunting Chinese Mother And Baby Industry

" Redwood The capital China fund is the leading brand of the domestic maternal and child market, and it also has the capital of Bago. Recently, the news was confirmed by Zhao Pu, chairman of October 10: Sequoia and baikah invested 40 million yuan and 20 million yuan in shares, respectively. october mommy It accounts for more than 10% of the company's shares and plans to land A shares in five years.

Sequoia Capital is the world's top Vc firm, and has successfully invested in apple, Google and other world famous companies. Sequoia Capital has successfully invested in industrial giants in every wave of emerging industries for more than 30 years. The total market capitalization of Sequoia Capital investment accounts for 1/10 of NASDAQ market capitalization. The injection of Sequoia Capital is not just a matter of value. Maternity Dress This market, but the brand of October mom and the management team of happy companies, aims to cut into the huge and new mother and baby market in China through this brand and company.

The internal law of China's mother infant industry or the Chinese consumer goods market determines that the brand is the core investment value of such companies. The current market situation and internal laws of the industry determine that the leading brand of China's children's consumer goods market is the most important target of capital.

October 18 is a brand of Shanghai happy industry and trade limited company. After more than ten years of operation, it has developed into the first brand of maternity dress sold over 100 million in China, and its network covers more than 30 provinces and cities throughout the country, covering all the mainstream department stores. "In the past two or three years, dozens of investment companies have visited. At the same time, a number of top VC in the industry have expressed their investment intentions. Finally, Sequoia Capital has successfully won the investment. Zhao Pu, chairman of October October, revealed recently.

The existing maternity dress products have the high technology content and high quality of radiation protection, fashion design, humanized design and so on. The high-end store image of the existing maternity dress products of October 18 is that: now the boutiques of maternity products in October are basically in the high-end and mainstream department stores in major cities, and the network has spread to more than 30 provinces and cities throughout the country, leaving the high-end brand image in the market.

October Ma's existing maternity dress products are cost-effective and priced. At present, the price performance of maternity dress products of October mom is the best in the similar products, so that it can support the high priced products for so many years, and has been accepted and loved by consumers for many years.