The Redwood Shares In The November Mommy

In June 24th, news came out of the clothing industry.

"80 generation" becomes the main consumer force

In recent years, there have been some business models such as maternity dress monopoly, pregnant and infant child living hall, and pregnant baby catalog direct selling all over the country.

According to the data from the family planning department, at present, China has a population of 16 million ~2200 per year. This huge population base has become the unique advantage of Asian maternity dress market.

With the growth of a large number of "post-80s" as "quasi mommy", the maternity dress market has ushered in a new main force of consumption.

Affected by growth environment, fashion sensitivity and consumer awareness, the new force not only focuses on product quality, but also pays more attention to brand awareness and brand identity.

The research of the China pregnant and infant research center and the pregnancy baby business network also shows that in the next 5~10 years, parents who are willing to spend money and pay attention to the quality of life will prop up a pregnant baby market with a price of about 1 trillion yuan, and the market potential is quite spectacular.

More importantly, fierce market competition is making some savvy businessmen consciously extract this part of the demand for differentiated services.

"Maternal and infant market potential is huge, especially when the baby boom era is coming. The corresponding market will be valued by businesses and consumers. Competition in the same market is also common in the real economy."

Mei Shaozu, a professor of e-commerce and a professor at University of Science and Technology Beijing, said.

According to the analysis of market demand and future development, experts point out that at present, the leading brands of mother and infant market have huge space to further enhance market share and increase market concentration. China's "belly economy" will be allocated to potential market share of 5 billion yuan in the maternity market.

Functionalization, fashion and health

Beautiful and specially tailored pregnant women's belly bags, pregnant women's shoes to help their babies grow healthily, personalized underwear...

Nowadays, whether in shopping malls or shopping websites in big cities, pregnant women's clothing and products with beautiful colors and fashionable designs can be seen everywhere.

For most mothers who are working mothers, the design of maternity dress is not inferior to fashion.

The classification of maternity dress is also more detailed, with leisure maternity dress and professional maternity dress.

In addition, some functional maternity dress is also very popular with white-collar pregnant women.

Some expectant mothers said that if they had to go to work after pregnancy, in order to better protect the fetus, a reliable radiation protection maternity dress was essential.

The reporter has learned that there are 3 kinds of maternity clothes sold in the market: one is the radiation proof maternity dress for coating, one is metal wire blended fabric anti radiation maternity dress, and the other is the newly launched "silver plated silver" anti radiation suit.

Although doctors say that electromagnetic radiation is more than 100 milli V, it is harmful to the human body. The radiation of computers, televisions and cell phones is nothing at all.

However, expectant mothers are still in favor of some functional maternity dress in the light of the precautionary attitude.

In many shopping websites such as Taobao, there are also several maternity shoes, maternity shoes and moon shoes designed for expectant mothers.

Natural rubber outsole, leather texture material, heel parts and functional air cushion, in order to reduce the burden of pregnancy and parturient walking.

Capital hunting Market

Although the leading brands have been eyed by various capitals, such as Lenovo investing in children's clothing enterprises, DCM, and so on, the Sequoia Capital injection has made great waves in the maternal and child consumption market.

It is reported that as the world's top Vc firm, Sequoia Capital has successfully invested in apple, Google and other world-renowned enterprises, its investment in the total market capitalization of more than 10% of the total value of the Nasdaq market.

According to industry analysis, the injection of Sequoia Capital is not just about the market of maternity dress and October mom. Its goal is to cut through the operation and covet the huge and new mother infant market in China.

Zhao Pu, chairman of October October, said that financing will be used to expand shops and marketing.

At present, there are more than 200 direct stores and more than 300 franchised stores in the country. The network covers more than 30 provinces and cities throughout the country, covering all the mainstream department stores.

Zhao Pu said that the reason for choosing Sequoia China is that both sides can carry out the superposition of brand effect.

With the power of Sequoia China and the maternity dress as the springboard, the purpose of October is to extend its brand to the whole maternal and infant industry. "The total size of the domestic maternity dress market is about 8 billion to 10 billion yuan, and the market scale of the maternal and infant industry is over 200 billion yuan. If we use this brand in October, we can take the lead in the huge maternal and infant consumption market."

The clothing industry pointed out that the injection of international brands and capital will bring opportunities to China's maternity dress industry. At the same time, it will undoubtedly increase the more powerful force in the existing competition pattern, thus promoting the brand restructuring of the industry.