"Shoe King" BELLE Two Billion Smashed Internet Users

Insiders disclosed that footwear B2C has a market share of more than 400 billion yuan, and the current online shopping market accounts for only about 2%-3% of it.

That's how BELLE calls the wind.

If not for 2 billion yuan to enter e-commerce, many people do not know that BELLE in the Chinese footwear market so call the wind and rain.

Previously, Gong Wenxiang, former vice president of the show network, known as the "deep throat" of e-commerce, revealed the trend of BELLE on micro-blog.

One stone stirs up thousands of waves, and many footwear dealers worry about their own living space.

It turned out that the market value of BELLE was nearly 140 billion yuan, the largest sporting goods in China.

BELLE has invested 2 billion yuan to invest in the B2C website - excellent purchase network. Its investment is unmatched by other footwear websites.

Holle bought three rounds of financing to get about 600 million yuan of funds; Yue Tao had gone through two financing, the latest financing was 200 million yuan, and the shoe net was planning to raise 30 million dollars.

Channel blockade rumors are true or false

Statistics show that by the end of 2010, there were 11967 self operated retail stores in the mainland of China, including 8312 shoe stores, 69.5%, and 3655 self operated sports clothing stores, accounting for 30.5% of the total number of BELLE's own retail stores.

No wonder people worry that it will change the survival pattern of the current footwear B2C website.

Once BELLE has "blocked" its own and agent brand sales channels, other websites will have no source or no price advantage to speak of.

But this is known as "killing one thousand of the enemy and losing eight hundred".

When the controversy broke out, Gong Wenxiang said on micro-blog that BELLE believed in the channel as the king, and that the line and the channel business lived together for a long time. For its long-term strategy, it would not block other Internet channels, and could rely on its strong R & D and production supply chain advantages.

Footwear B2C market was overtaken by competitors

In addition, BELLE has already operated online shopping platform - Tao Xiu net.

BELLE International reported that its operating income reached HK $23 billion 706 million in 2010, an increase of 20% over the same period last year.

But net sales revenue is only 100 million yuan a year, accounting for 0.4% of total revenue.

It is estimated that there are more than 400 billion yuan market share in the field of footwear B2C in the mainland, and only 2%-3% has been developed.

In contrast, the rising stars in the industry have caught up with BELLE in the field of Internet sales.

Data show that in 2010, sales of good Lok reached 200 million yuan, and sales of Yue Tao net were about 100 million yuan, and sales of shoe shoes net exceeded 100 million yuan.

Who will take the helm of the shoe shop?

In the end, who will take the helm of the excellent purchase network, there are different versions of speculation.

Earlier, insiders revealed that Xu Lei, vice president of Jingdong market, will join and take the helm.

Later, there were insiders who said that the purchase of BELLE network was a vertical shop for BELLE group. BELLE would be the "direct line" to take the helm, and the CEO candidate might be locked in the vice president of BELLE international group.

In addition, there is news that VP's vice president has also joined the excellent purchase network.

The survey found that Zhang Xuejun had very little public information and was invited to attend the May Chinese clothing business summit in Hangzhou.

As for Xu Lei, data show that he served as Jingdong mall marketing consultant in 2007 6-12, and later promoted to vice president of marketing, leaving in January 2011 for "personal reasons".