Kembrel: Selling Advanced Clothing To University Students

If fashion designers can open up markets when students are still young, they are very likely to get long-term customers. These people will buy more clothes and increase their income.

Three MBA students at Walton School of business (Wharton) started a career to help senior people through the Internet.

Kembrel hopes to do this by selling special brand products to college students (Kembrel also sells food and tourism services) and offers a discount of up to 75%.

Kembrel co-founder Stephen Jacob (Stephan Jacob) told me in an interview in June 17th that Kembre was founded in April 2010 and won early success in participating in the Walton business school business plan competition (Wharton "s Business Plan Competition"). The business plan for Kembrel also won the "people's Choice Award" (People "Competition") and the $3000 bonus. The news website "technology Philadelphia" has reported it in May last year.

Kembrel was formally launched in September 2010. Its co founders have different professional backgrounds, including consulting, retail and e-commerce.

As students, they know that students are not well off, but they still yearn for the lifestyle shown by Gossip Gril: to go to concerts, travel, and buy expensive.

Although it is difficult to give an accurate figure for the size of the Kembrel target market, Jacob believes it is a big figure.

He estimates that 40 million of college students and high school students spend 300 billion dollars a year in spending, of which clothing, music and tourism can account for about 110 billion dollars, and about 40% of them spend on clothing.

Jacob called the opportunity of Kembrel "an interesting structure of profit space", especially for clothing.

For example, a T-shirt sold for $100 in a retail store is sold at a wholesale price of $45, Kembrel.

Kembrel selects clothing styles and plans sales activities through its student staff. The source comes from suppliers. After the samples are sent, Kembrel allows students to try them on and take photos to the website, then sell these products at a discount of 45% to 75% of retail price.

Why do retailers agree to sell products to Kembrel? Jacob believes that these retailers have never been able to enter the student market. In short, Kembrel has 40 thousand student users, and retailers are willing to establish links with this group through Kembrel.

Kembrel's current business relies on the funding of its founders. It has a team of seven people, including the head of business development who used to be a fashion designer.

Jacob said, "Kembrel expects to realize its vision in the field of e-commerce, and connect this vision with content and social interaction through Facebook and other platforms."

An important part of the Kembrel strategy is to hire students to serve as models, copywriters, planner and campus representatives.

By doing so, Kembrel provides students with valuable opportunities to engage in the field of fashion and entrepreneurship, and also ensures the authenticity of their positioning and ensures further expansion of the campus in the United States in the future.