British Brand Hiring Senior Executives

Emma Watson, who is popular in the series of "Harry Potter", is also a frequent visitor to the British brand Space NK.

The brand has hired several US executives.

The British are rich in innovation, and Americans are good at making money.

Perhaps the British are aggressively invading the US media industry -- from Anna Venter to Pierce Morgan, but at the same time, a reverse invasion is also taking place: in recent years, American brand and retail executives have become "fragrant cakes" in the eyes of the British luxury brand group that focuses on global expansion.

One about Britain

Among the large numbers of Americans who visit Britain, these people are only part of the new members.

Others include: Ed Bostel, who moved to the UK as general manager of Liberty in 2008, and Joyce Avalon, a new Yorker who worked in Barney department, joined the top cosmetics department store Space NK in the same year as chief operating officer, responsible for procurement and sales. In 2007, Josh Shulman (Josh Shulman) joined Jimmy Choo as CEO, and Marie Adele Adele, who was born in the United States and worked in Chanel, has recently become the CEO of knitted brand Pringle.

In fact, if you walk into the headquarters of any big British luxury goods company, you will probably hear American English.

For example, at the headquarters of Net-a-Porter, the global luxury online store in Westfield shopping center, Natalie Massenet, the founder of Internet retailing, has hired a large number of American elites, including Alison Ronis, vice president of marketing and Holly Rogers, director of purchasing at Natalie.

At the brand discount store Outnet, British Stephanie Phil also gained experience from being a sales director at Portero.com, a luxury retailer in New York.

Is it just coincidence? "Maybe this is capitalist culture.

In the United States, we are trained to make money, "said Erin Mullaney, now a consultant." in the US, fashion is not only an idea, it is also a business.

You have to achieve a profit of up to 50-60%, otherwise it will not work.

This is a good training. "

Space NK's Avalon agrees: "Americans are more aggressive and they are very proactive.

Their point of view is, "if it can happen, it will happen".

Americans also have a more global business perspective.

She also believes that her fellow Americans are always telling the truth, and "people need to learn the candor of Americans.

We never beat around the bush.

Bose Dale of Liberty also approved this direct way.

"No need to worry about him," he said.

"In Britain, sometimes people do not want to solve practical problems."

Typical American styles can also benefit from British style.

Mullaney said: "in the United States, too much attention is paid to sales.

In Britain, you can pay more attention to creativity.

This is a perfect combination of American style. "

The overall attraction of this cultural exchange is obvious.

Many American luxury brands have achieved international operations, so employees have the opportunity to have rich experience in new regional operations.

And many companies often cover many different states in the United States, not to mention the experience of solving their operational challenges.

In addition, American employees can provide firsthand advice and connections for companies seeking expansion to the US.

Karen Harvey, a retail recruitment consultant with its own company, said: "the United States is very good at developing business experts who understand the importance of products and understand customers.

Many business executives are excellent business experts. "

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The "migration" of the American elite to the European market began with Ross Mary Bravo (Rose Marie Bravo), and the story of her reviving Burberry has become a legend of the retail industry.

In 1997, Sax, chairman of the Fifth Avenue department store for 5 years, was introduced by Burberry, the ailing British clothing brand, to serve as president of Burberry to save Burberry.

Bravo appointed Kate Moss as an image spokesperson and dug Chistopher Bailey from Gucci Group as creative director.

Burberry's rapid expansion in the United States is impressive. In the 6 years ended September 30, 2003, its sales revenue increased from $470 million to $1 billion, and its operating profit reached $115 million.

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Three years later, Bravo handed over her control to her American compatriot, Angela Aradez, the veteran of Liz Claiborne.

Angela created the same impressive performance: Burberry announced last month that its third quarter sales amounted to 480 million, an increase of 26.3% over the same period last year.

Another American, Andy Janowski, is the chief operating officer of the company.

Interestingly, in addition to the board members of Tiffany and Estee Lauder, Bravo has recently become another non-executive director of Jack Wills, another strong British brand.

Joyce Avalon said Americans have brought an outsider's perspective.

"You can play the global advantage you know," she said.

Karen Harvey also agrees with this view: "they are well aware of the inherent laws of this global operation and enable enterprises to get back to the right track."

Maxine Martens, Martens & Heads, an executive recruitment agency, added: "we can see the potential of the future, not just the past."