E-Business Mobility

The cross-border of mobile Internet and e-commerce is evolving more and more exciting new forms.

What is the hottest Internet since 2010?

The answer is undoubtedly e-commerce and mobile Internet.

One year in 2010, the Chinese B2C market detonated, and only 56 cases were disclosed. Among them, 40 of the total amount of investment disclosed was $714 million.

After entering the 2011, the group buying market was fiercely invested. After receiving hundreds of millions of investment in the handshake net, Wo Wo Group announced that it had won a huge investment of 200 million dollars.

According to the data of the Qing Dynasty report, China's mobile Internet investment this year is expected to refresh its calendar year.

In 2010, there were 23 mobile Internet investment cases, with a total value of about 200 million US dollars. In 2011, there were 6 cases and 120 million US dollars in investment figures only by the end of March.

Some people say that capital is too crazy, but even madness needs a reason - it comes from the very optimistic expectations of the two market potentials.

If mobile Internet plus

When business value asks Qiu Changheng, vice president of Taobao wireless division, what the future of mobile e-commerce will be, the answer is: "5 years later, the volume of mobile e-commerce market will be flat with traditional e-commerce."

This result is in Taobao CEO.

What is the concept? According to the data from AI consulting, the scale of China's e-commerce market is 4 trillion and 800 billion yuan in 2010, and it is expected to exceed 20 trillion yuan by 2014.

By 2016, we can calculate the scale of mobile e-commerce by more than 10 trillion yuan.

Only nuclear explosions can happen at this rate.

We can not prove whether the market can really reach such a huge scale. However, at least one thing can be seen: a new era of mobile e-commerce is being opened to the whole business world.

Brand new form

In fact, Lu Zhaoxi's conclusion has good reasons: compared with traditional business, e-commerce almost reconstructs the operational foundation of the business world, no matter the point-to-point logistics, the cash flow based on the rapid spread of the network, the mass flow of data and the flow of data that need accurate analysis.

But compared with this, mobile e-commerce is at a higher starting point.

It is the inheritance of e-commerce, whether it is cloud servers, data, or offline storage and logistics. E-commerce has already built the foundation; the rest is only in the new mobile application scenario, it has a new relationship with users.

This is not only a simple pition from traditional Internet to mobile Internet.

Under the background of intelligent mobile phones and rapidly increasing mobile bandwidth, consumer behavior will become everywhere and everywhere.

Mobile phones are not only a continuation of traditional PC.

It is always online, enabling users to give information directly to specific people under the premise of user permission. Users can also generate feedback immediately; because the users of mobile terminals are basically real names, the user information obtained by businesses will be more accurate, and user analysis and personalized identification can be done directly by people instead of traffic. It is because mobile phone cameras and GPS positioning are becoming the standard configuration, which can provide LBS services (location services) and image interaction more different from the traditional new-born forces.

This power has been seen by more and more people.

Not long ago, Jingdong Mall (hereinafter referred to as "Jingdong") launched a mobile client based on iPhone, iPad and Android, and the Symbian system client is also preparing.

In the client side, Jingdong has opened up its backstage database, enabling users to log in to account and inquire bills.

In addition to these services, the use of mobile phone characteristics, Jingdong is thinking a lot of ways, continue to lower the threshold, stimulate users' consumption desire.

With many other mobile clients such as Taobao,

And China Merchants Bank (hereinafter referred to as "China Merchants Bank") shows another possibility for banks to make use of mobile e-commerce on mobile phones.

Unlike Jingdong's B2C, the core strengths of banks are high viscosity users and payment. Because of the real name characteristics of mobile phones, banks can solve complex payment problems in traditional Internet with simpler ways.

Users only need to make a phone call to open the mobile bank, and then they can visit the China Merchants Bank through mobile phones to complete the payment.

In addition to upgrading background services, China Merchants Bank has found the opportunity for the front end.

Not long ago, the official client of China Merchants Bank was on the line of apple App Store, and there was also an application called palm life on line.

The two products are located in the service, the main functions are the management of one card and credit card, and financial services. There are only a small number of merchant search and preferential information. The latter can be regarded as the business platform that the merchants bank uses to gather their customers' advantages. Not only do they have their own mobile mall, but also the mobile phone recharge and movie tickets are easy to consume on the phone.

In addition, China Merchants Bank also integrates its credit card discount businesses with mobile GPS. Users can find the location of the merchants' outlets at any time according to their location information, as well as the places where they can enjoy preferential credit cards.

Information in these locations can be directly clicked on the phone number for calls, for enquiries or reservations.

In addition to those owned by businesses or users or mobile phones, there are some new forces coming from the application side.

No matter on iPhone or Android mobile phone, there is a very popular application named "I check". Its core function is very simple. It is based on bar code to find products.

Unlike Jingdong, "I check" is simple to do without registration, and the application is the interface.

As long as the camera can capture the bar code, it can automatically compare with the backstage database, and present the specific information of the commodity, and the corresponding price in each mall.

After that, users can directly click on the cheapest merchants to consume, take advantage of the existing foundation of electronic commerce, "I check" do not need to do too much back-end work, and focus only on constantly optimizing functions and experience, adding goods and merchant database.

These mobile e-commerce applications from different fields have been developing rapidly in just two years, and they have developed their own clear direction and profit models.

Although their current application integration is still relatively low, it is foreseeable that in the coming years, with the development of mobile phones and the rapid growth of e-commerce volume, these forces will have more and more exciting products, and they can also get substantial business returns.