Snow Lotus Cashmere Group "Remarry" &Nbsp; Flower Several Flowers?

In the course of rapid development of enterprises, many large and small enterprises have faced the issue of "acquisition".

Founded in 1964, the Beijing Saussurea cashmere Limited by Share Ltd has a history of more than 40 years. "Saussurea" cashmere products have been presented to the visiting heads of state by our leaders.

Moreover, its products were sold in more than 30 countries and regions. In 2002, it was awarded the honorary title of "China famous brand" by the state. The company also won the "Beijing famous trademark", "Beijing famous brand product" and "national brand".

In December 2000, 6 shareholders took part in the stock market, and after a whole change, Beijing was established.

In 2007, COFCO, one of the world's top 500 companies, applied to Beijing Saussurea company.

In 2009, Beijing's snow lotus cashmere was bought by COFCO for two years. In Beijing, three new brands were introduced: snow lotus cashmere, snow lotus natural decoration, lotus dress natural life casual wear, cashmere, accessories and lifestyle.

China is the largest producer and exporter of cashmere products.

At present, China's cashmere production has accounted for more than 75% of the world's total output, not only high yield, good quality, fineness and whiteness are also very high.

But the advantages of yield and quality have not brought gold price to cashmere products in the international market, but export prices have been decreasing year by year.

In 2001, the export price of a cashmere product in China was about $31, and the unit price in 2006 dropped to US $28.86. The export price was only 1/10 of the European high-end market price.

Huo Jianguo, President of China Chamber of Commerce for the import and export of food and animal products, analyzed the current development of cashmere industry, pointing out that the brand superiority of cashmere enterprises has not yet been formed, and the added value of products should be improved.

At present, cashmere enterprises still rely mainly on exports, but most of the export cashmere products can only enter the international market in the form of OEM production. Although China is a large country exporting cashmere, there are few Chinese brands in the international market.

After the purchase, Saussurea involucrata revealed in March 2010 that since the COFCO entered the Beijing snow lotus cashmere company, its business performance has greatly increased, and the listing is already under consideration.

Saussurea once led the cashmere industry. However, the emergence of Ordos changed the market position of Saussurea involucrata.

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After a year, the news of Saussurea listing has not yet been announced, and its market share has not expanded significantly in China.

What is the significance of takeover to such enterprises? In fact, 60% of the export products of Saussurea cashmere products are abroad, mainly in Japan, the United States and Europe.

Chen Tao, chairman of Saussurea cashmere, said: "2008 is also a very important year for Saussurea involucrata.

In 2007, Saussurea cashmere was bought by COFCO.

In 2008, the Saussurea brand was repositioned through restructuring.

Today's Saussurea brand is mainly targeted at 30 of the psychological age.

~45 year old consumer group.

No matter how old the age is, OK is young as long as you are young.

The new positioning of Saussurea is high-end in quality and taste, but the price is medium.

At the same time, try to show women's intellectual beauty.

So we invited international film star Li Bingbing to be our spokesperson. Her elegant temperament reflected the brand positioning of the snow lotus cashmere.

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As early as in 2009, a takeover wind swept China's economic circles. The Chinese clothing industry's "Pierre Cardan" acquisition made a lot of eyeballs. Finally, when Pierre Cardin sold it to the Chinese people at a price of 37 million euros, it ended the complicated purchase.

In response to this, Professor Wu Dayang, Dean of the school of textiles and clothing of Southwestern University, said in an interview with reporters: "international brands such as Pierre Cardan are just missing from Chinese enterprises, so buying and using them directly is a shortcut.

Of course, the Saussurea involucrata, which is a cool tree like COFCO, is not necessarily such a chance. After Saussurea reorganized, they thought it was more open in the platform, design and channel.

Therefore, Saussurea will combine China's eastern elements with Western elements well, and launch products suitable for different needs of consumers.

Chen Tao also said he felt that the word "sell the world" was not too much for Saussurea products.

After the acquisition, the "Saussurea" cashmere, which is fragrant in the wall outside the wall, is hoped to be the same as the slogan of the fragrant and floating milk tea: it warms the whole world.