O2O Marketing Strategy Launched

Recently, the O2O marketing strategy launch conference was held in Shanghai. Li Yujie, general manager of the group, Li Yu Lu and other senior group leaders and distributors from all over the country participated in the meeting.

At the end of 2014, Paris home textile established the development direction of O2O marketing mode, and made the prediction and took the lead in becoming China's first O2O parity home textile brand. During the meeting, Li Yujie, chairman of the group, elaborated on the marketing strategy development plan of 2015, affirming the policy direction of the strategic transformation and upgrading of O2O, and full of expectation and confidence for the future marketing mode of the company.

In view of the overall development strategy of bliss in 2015, Li Yu Jie We must adhere to the brand building, promote the characteristic marketing mode, appropriately lower the price, and expand the online and offline linkage. At the same time, we introduced the characteristics of the new model with the characteristics of the company, and carried out the key work plan of this year, such as increasing investment and strengthening online and offline linkage. Promotion efforts Brand promotion, terminal new image upgrade, etc.

　　 brand image This is one of the major strategic plans for the future development of the company. For this reason, Li Yulu, general manager of the company, made a report on the way of breaking the brand in 2015, and introduced the overall strategy of the new mode from the perspective of the brand positioning breakthrough, the breakthrough of channel operation, the breakthrough of retail management, and the breakthrough of the product system. At the same time, Li Yulu also pointed out the most urgent development requirements of the company at present, and proposed to carry out rectification of stores, cleaning up sundry goods, unified retail prices and activities plan.

At the meeting, Li Yongsheng, director of business division, made a key work planning report from the channel, from the direction of channel work, channel management, area management, total O2O experience shop requirements, old shop repacking requirements, grocery cleaning and anti-counterfeiting work arrangement, price inspection and requirements, new store development and support, and the current stage of key work, etc., to make the planning work better, so that channel work can better serve the terminal customers.

Marketing is the key to success. At the meeting, Ruan Shi Zhi, director of development center, explained the development strategy of the new model. From the introduction of the new model of bris, the new mode of preparation and the advantages of the new mode, three aspects are repositioned for the brand, and the new advertising language of Brice is determined, and a new promotion strategy is put forward, which is closely combined with the electricity supplier department to achieve a greater leap.

After the meeting, the dealer visited the redesigned Yangpu District O2O online shopping experience shop, agreed with the new store image and new mode, and signed a new shop opening and renovation agreement with the company.