Marketing Strategy: Satisfying Customers
Often there are guests who are not properly washed, who have to wash their clothes or wear serious clothing to find trouble. In the face of this kind of guests, our shopping guide is very helpless. For example, last winter's "Tang color", this is a pure cotton inner container of cotton hut, which has experienced a serious shrinkage of the guests after washing with water.
How to deal with it: we usually ask for warm tips in the shop fitting room or under the bar glass. 1. Please wash your clothes according to the instructions of washing. 2. Please wear spanparent soap and cold water to wash clothes in summer. Do not soak in laundry powder or hot water for a long time. Do not expose yourself to the sun. After the guests pay the bill, the bar staff should emphasize with the guests. Dry cleaning must be recommended for dry cleaning. It is indeed a guest's own problem. We should do a good job of explaining patiently.
There are not the same things coming and going, some colleagues, friends, family members. Some saw the same clothes, but others were cheaper. Some have quality problems and so on.
How to deal with: specific analysis of the specific circumstances to see Guest For what reason? The general guest is still very easy to deal with, as long as we are very polite to receive, and communicate with each other in a sincere tone. In line with the principle of not intensifying contradictions, we can change what we can change, we can not change it. The attitude of guests is too tough. We should not insist on it blindly. Unwilling to send the bill or return it to others. After all, we have to do business in one place, or we need to go back to business. Not two days a day, not a single two single business. The proportion of gold influenced by American experts is 1:8:25. A guest can directly affect 8 people and indirectly affect 25 people. This single business will affect the business of your 25 people in the future. Do you earn or lose?
There are some wandering, and no idea and opinionated guests. After trying many sets, they had no idea before the shopping guide. I don't know which one to buy. I tried it over and over again. I repeated it and asked for advice and advice from the surrounding people. What advice should you give her?
How to deal with: guests confused, guide shopping to be sober. At this time, it's only a step away from the final pay. It's a matter of buying one or more sets of things at last. At this juncture, the first thing to guarantee is the success rate, so as to prevent customers from buying anything. There should be some emphasis in the main push, for example: 1, we must say that the most advanced ones are pretty, and we must believe in our first sight. 2, we should say that the code number is pretty good. 3, we should say that many colors look good. It is said that the number of codes is homogeneous. The purpose of good-looking color is to prevent any problems that may arise if the guest tries, and at the same time, try to introduce a large number of products.
Ours Display window Models and shopping guides show our products every day. Many guests will be influenced by them, which is what we want to show. Some guests like to buy clothes on the guide, but after trying on them, they will be taken off immediately when compared with the shopping guide around them. The visitor's self-confidence was also hit.
How to deal with this phenomenon is very common. Some guests like to see what other guests are trying. style I will try my own style. Stores are interacting all the time. It can be said that you wear beautiful, ah, more feminine than me, much more refined than I am. This dress is actually more suitable for you at this age, the temperament of a successful lady to wear, you see, I have not lined up here. It is really not appropriate. Try to give the guests the best way to avoid the shortcomings of the guests by giving full play to the advantages of the guests. At the same time, we must establish her strong self-confidence and let her have the concept of my self-confidence and my beauty.
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