Shunde Textile Industry Will Be Fully Shocked

The Shunde textile chamber of Commerce held the 2015 annual general meeting and the New Year Spring Festival in China.

At the meeting, the Shunde textile chamber of Commerce blew the horn of Shunde textile enterprises to exploit the domestic market by using O2O business model.

At the meeting,

Deng Jianhong, chairman of the textile chamber of Commerce and chairman of Guangdong Lang Deng garment company, introduced the development of Shunde's textile industry and its situation.

Deng Jianhong said that although the output value of textile industry in Shunde still had a slight increase in 2014, but in the background of weak economic situation, shrinking external demand market and fierce competition in the industry, it is foreseeable that the market will not rebound sharply in the short term, and enterprises will be under great pressure, which forces enterprises to strive to find breakthroughs.

Li Qiang, executive vice president of Shunde textile chamber of Commerce, briefed reporters on Shunde city network about the development characteristics of the textile industry.

Li Qiang said that the textile industry in Shunde rose in the late 70s and early 80s, mainly in foreign-funded enterprises, mostly in processing.

Therefore, the textile industry in Shunde has a good foundation, but there is a problem of insufficient brand creation.

"Textile enterprises in Shunde mainly take OEM as their own brand. They need to consider market positioning, conduct market research, have strong marketing level, and invest heavily in early stage. At that time, OEM profits were good."

In view of how to find breakthroughs and open up new markets, Deng Jianhong said that the Shunde textile industry with less self created brands can develop the market through the channels of e-commerce and brand.

And the choice of the electricity supplier mode, Deng Jianhong strongly recommended the O2O mode.

Deng Jianhong believes that if we want to enter the domestic market, if we rely on the physical store sales mode, the high cost will make many enterprises stop, and the effect will be bad.

It can adapt to the Internet era, make it easier to brand and sell products on the strength of its own advantages.

"But clothing pays attention to experience. Choosing O2O mode can make customers feel more comfortable and feel the quality of Shunde clothing."

Are there any conditions for Shunde enterprises to enter the electricity supplier?

An analysis is made: "Shunde textile enterprises have strong production capacity, perfect industrial chain and strong design ability.

Because most of the products are exported to Europe and the United States, the quality of clothing is excellent. This shows that Shunde textile enterprises have the foundation and advantages to enter the electricity supplier. "

Li Qiang also said that although Shunde textile enterprises have the conditions to enter the electricity supplier, but the promotion of electricity providers and the choice of O2O mode determine the path of Shunde textile enterprises' electricity supplier is not easy.

"Electric business promotion fee is becoming more and more expensive nowadays, although the experience shop under the line does not need to open in the most expensive shop, but it also needs to arrange enough points, and the layout is conveniently located. For most small and medium enterprises, these costs are not easy to bear."

Li Qiang said.

For future difficulties, Deng Jianhong and Li Qiang both indicated that they were also considering ways to deal with them, such as finding a new growth business platform, reducing the promotion fee, and opening up experience stores for several brand enterprises.

Reporters learned that, in order to enhance the influence of Shunde textile industry and help enterprises to better take the road of electric business, Shunde textile chamber of Commerce will also come to the end of this year to have a deep interaction with the consumers O2O fashion dress and Home Textile Exposition, gather nearly 100 enterprises, let consumers offline experience, online purchase, and strive to create through the exhibition influence, spread the influence of Shunde textile industry, enterprise brand influence.