Fujian Wenzhou Shoe Leather Industry Association

Founded in August 1991, Wenzhou shoe leather industry association is a city trade organization which combines shoes, leather and leather, machinery, leather, chemical, shoe machine, shoe last, shoe, shoe, shoe, design, professional market, cross industry and cross ownership. It has independent corporate status.

The Secretariat of the association has offices, business development department, exhibition department and magazine office, and has a dedicated website and "China Shoes Capital" magazine (Dan Yuekan), with full-time staff of more than 20.

There are 5 branches of footwear export council, shoe last Specialized Committee, shoe model Specialized Committee, footwear design committee and women shoes branch.

So far,

1579 leading enterprises, including AOKANG, red dragonfly, Dongyi, Jill, and so many leading enterprises, covering 60% of the same industry, are the vice chairman of the China Leather Association.

In November 2003, the association was awarded the "advanced local industry association" by the China Federation of industrial economics.

For many years, it has been appraised as an advanced industry association by the municipal government.

In September 2001, the China Light Industry Federation and the China Leather Industry Association awarded the honorary title of "China Shoes Capital" in Wenzhou, and was reconfirmed in 2006.

The "Wenzhou (International) shoe capital" declared by the association in 2008 was named Zhejiang regional brand.

In 2009, the association was awarded the title of "national advanced social organization" by the Ministry of civil affairs. This is the only social organization to be evaluated in the administrative area of this Municipality.

At present, Wenzhou shoe leather industry has the following advantages and characteristics:

First, the industrial scale with outstanding strength.

After nearly 30 years of development, the industry chain is complete and the brand is clustered. The advantages of industrial clusters are prominent, and the scale efficiency is remarkable.

In 2009, there were 2633 shoemaking enterprises in the whole industry. The total industrial output value was nearly 70 billion yuan, an increase of 7.36% compared with the same period last year. The warehousing tax (fee) was 1 billion 802 million yuan, an increase of 2.48% over the previous year, accounting for 5.23% of the city's tax revenue. The total value of the refund (Exemption) of footwear commodities was 1 billion 365 million yuan, ranking the first in the city, accounting for 24.85% of the total amount of tax refund (Exemption) granted by the city's production enterprises.

The annual export value of the industry reached US $2 billion 754 million 190 thousand, up 0.06% from the same period last year, accounting for 25.18% of Wenzhou's export value, and its export value ranked first among the main commodities in Wenzhou.

In the face of EU's anti-dumping trade barriers, export enterprises actively seek new markets and pfer export trade. Among them, the export volume of new international markets such as Switzerland and Cuba has increased by more than 60%. The value of export of textile surface shoes has increased by 12% over the same period, and the unit price of products has increased by 20% over the same period last year. This shows the resilience and comprehensive strength of Wenzhou shoe leather industry in the face of financial crisis and trade barriers.

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Two, the industry leading brand group.

Strengthening brand awareness and cultivating independent brands has become the consensus and mainstream of Wenzhou shoe leather industry.

From family workshops to "OEM" to self created brands, from "quality to business" to "brand development", Wenzhou's shoe leather industry has become the most concentrated city in its own brand area.

In 2009, the whole industry had 3 famous export brands in China, 7 famous brand products in China, 57 famous trademarks in China, 37 famous brands in Zhejiang, 5 famous export brands in Zhejiang, 52 brands in Wenzhou, and 2 exemption from Chinese export commodities.

Three, constantly upgrading the quality of the industry.

Industry and enterprises adhere to independent innovation, rely on quality and forge brand, and guide the market with brand.

The research and development will be integrated with the market and the combination of innovation and innovation.

Update equipment, improve technology, strive to pform and upgrade traditional industries, and constantly introduce new concepts, styles and functions in shoes.

In the face of the financial crisis, industry and enterprises do not depend on each other, do their best in internal work, grasp research and development, and continuously increase investment in scientific and technological innovation.

Take the way of cooperation with R & D institutions in the world and domestic R & D institutes to develop and use high technology, and constantly bring forth new ideas in fashion, innovation, function, technology and so on, which brings gratifying economic benefits.

The whole industry has gradually improved its environmental awareness, and actively adopted new technologies and new processes to pform traditional production methods. On the purchase of raw materials, it adhered to standard production according to the standards of green products, and proposed to build an ecological leather industrial park in Wenzhou.

Four, radiation the national marketing network.

Taking the special network and characteristic market with Wenzhou characteristics as the main line, through the form of "small commodities and big market", we have built a sales network that spreads all over the country and leads to the world.

Relying on the millions of Wenzhou people in Wenzhou and Wenzhou streets, they occupy the middle and low-grade sales market of large and medium-sized cities, and actively enter the high-end market.

According to the general requirements of the municipal government to expand the market and ensure growth, and the specific guidance of the Municipal Economic and Trade Commission, we should give full play to the two advantages of the Wenzhou market and Wenzhou products, so as to enter the main channel of the department store industry and open up new markets.

It plans to build "Wenzhou famous shopping plaza" in 100 large and medium-sized cities across the country in 2 years, so as to enhance regional competitiveness and compete with international brands on the same stage.

Facing the complicated and changeable economic situation at home and abroad, the shoe leather industry in Wenzhou will take the activity of "expanding the market and ensuring growth" by the municipal government as an opportunity to guide enterprises to practice hard work, grasp market demand changes, develop marketable products, enhance market competitiveness, and promote technological upgrading.

With the platform of the exhibition, we should give full play to the advantages of the leading enterprises in the industry, and actively promote the enterprises to go out.

Encourage enterprises to innovate marketing mode, gradually realize informatization, e-commerce, production and operation virtualization, and realize the sustainable development of Wenzhou shoe leather industry.