Metersbonwe And Other Four Chinese Brands Are Implanted In "Hollywood".

Although paramount summer work "Transformers 3: black hour" will not be released in mainland China until July 21st, but it has not yet been officially released in the United States, the entertainment people who have seen the media in London or have seen private venues in Losangeles have been unable to resist the start of early spoilers. One thing that has been confirmed by the public is that the Transformers 3 will put four Chinese brands into the record, involving tens of millions of yuan.

The four Chinese brands are Lenovo,

The Transformers series is

It is hard to speculate that Chinese media and spectators are aware of the reflection of China's brand building in Hollywood blockbuster.

Because from a general attitude before, Chinese people are very disgusted with the placement of advertisements. This kind of aversion usually reaches the peak during the Spring Festival evening or the blockbuster broadcast. The Spring Festival Gala has a large number of advertisements and placement advertisements every year, which makes Zhou Libo's "strong protest against the Spring Festival Gala" in advertising time become catchwords.

In the blockbuster of domestic blockbusters, Feng Xiaogang's series of films were represented. Last year, he planted several commercial advertisements in the disaster Tangshan earthquake, which was criticized by some netizens as "disaster money".

Before the production of the founding of the Chinese movie box office, the producers also announced that they wanted to put advertisements in them, but then they were attacked. Later, the producers basically abandoned the attempt to insert advertisements in the film.

Although Chinese audiences are generally loathing about implanted ads, this loathing seems to be something else at home and abroad. Chinese audiences rarely complain about advertisements implanted in foreign blockbusters.

The "Transformers" series of ads can be seen as the top of the box, but it has created a box office miracle in China. --2009, Transformers 2, has even set up the box office record for 12 years in the mainland when it was shown in the mainland. In the same movie, Chinese clothing brand Metersbonwe was first implanted in the Hollywood blockbuster. Many viewers did not complain when they saw the brand billboards from China's Wenzhou and the brand slogans on the back door of the truck. Instead, they were quite satisfied with the Chinese brand breaking into Hollywood.

The Chinese audience has some other emotional reactions inside and outside the ads, though the factors of foreign moon are more than China's circle, but more still comes from the production level of the film itself.

For mentally retarded films, audiences tend to be angry with advertising and vice versa for movies.

In fact, many of the classic movies are more naked. For example, in Agam's story, Agam murmured: "one of the most beautiful things about the president of the United States is that you can drink" Peng Quan "soft drinks.

In my robot, will.

Smith said loudly: "I only wear 2004 year old CONVERSE shoes"... Implanted into such a degree of crazy, even Feng Xiaogang director has not tried.

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In Hollywood, the best directors are often the most daring directors of advertising, such as Spielberg.

By experimentation in Transformers 2, Hollywood and Chinese manufacturers found that there were more marketable advertisements in China. So shortly after "Transformers 2", Hollywood's largest placement advertising and prop agent NMA opened a branch in Beijing, and China's "advertising hot money" also went to Hollywood.

In the past thirty years since China's reform and opening up, China and the United States have become one of the most important trading partners, but the film industry is one of the areas where they interact with each other least. This is why China's opening up market for Hollywood films lasted for more than ten years until 2011, when it began to form a coherent model of cooperation.

To the outside world, the studio that collectively includes four Chinese brands such as Lenovo is the only representative office of DreamWorks and paramount in the mainland of China, but has never heard of it before.

From the information we can find, the founder of the studio is Liu Siru, who worked in Colombia Pictures Inc and SEEC media group. As the chief representative of NMA China Representative Office, in 2009, after facilitated Metersbonwe's implantation in Transformers, it began to intervene in the Chinese brand's implantation business in Hollywood blockbuster.

According to the Washington Post, the infrastructure of Hollywood is very open to outsiders, but generally they only employ people in circles.

The Chinese entering the Hollywood circle are much less than the Chinese who have entered Wall Street. This is another reason for the lag of Sino US film business cooperation.

From experience, Liu Siru is one of these Chinese people in the circle. Under her match, the metamorphic robot metamorphosed into Lenovo's newest Think notebook, while male two said loudly in the movie: Itsshuhuamilk.

We do not know the exact amount of funds injected into Transformers 3 by four Chinese companies, but we can expect that as a potential gold mine in all industries, including the movie industry, the Chinese market will attract more and more attention from Hollywood companies, and more and more Chinese brands will be implanted into Hollywood blockbusters.

The close contacts between Chinese and American businesses are gradually infiltrating into the film industry. Last year, Hollywood even implanted Zhang Xin, the president of China's fortune SOHO, China's president, into "Wall Street 2". She said in the movie, "what other investment opportunities do we have? It's not easy for us to come all the way."

In the film integrated marketing evaluation system, the film placement advertisements are generally divided into 3 implantation levels: A+, A and B.

As mentioned earlier, Agam's lines belong to A+ class placement advertisements, and brands and products combine skillfully with plot, followed by class A, usually referring to product names and characteristics in the dialogue, and then B level, usually for background lens implantation. From the information available today, the Chinese brand in the Transformers 3 should be implanted in B class, with the highest grade a.

But in any case, it is more cost-effective than implanting domestic films, because foreign blockbusters have higher reputation and the total number of viewers is high - the average cost of thousands of people is low.

Of course, there are potential risks in the cooperation between domestic brands and Hollywood movies, such as the risk of film censorship.

In general, Chinese brands need to be implanted once a year, and they must negotiate with the producers one year ahead of schedule. This year, they will face numerous variables. The biggest risk is that the film fails to pass the censorship, resulting in the inability to broadcast in the mainland.

Even through censorship, there may be some unmeasurable risks. For example, before the founding of the party, the projection date of "Transformers 3" could not be determined for a long time. Finally, it was postponed to July 21st. This is still an ideal result. Otherwise, according to Gao Jun, deputy general manager of the Beijing new cinema Association, which was previously held by the China Film Group, "the founding of the party" is less than 8 hundred million, and the Transformers 3 can not go online.