New Channels For Pformation And Upgrading Of Service Trade Fair

Exhibitors in the company

In July 8th, the Shenzhen Convention and Exhibition Center was surging in front of people. The Eleventh Shenzhen fair was hot.

As the only exhibition hall with regional characteristics, enterprises in Baoan's creative pavilion have made a lot of attention.

Such brands as Yi Hui, Mars Phil, Ying Er fashion and AI Tai AI are standing at the exhibition, highlighting the dominant position of the regional brand of Baoan garment industry cluster.

Baoan

Reporters visited several exhibitors in charge of Baoan clothing enterprises, and found that many enterprises are seeking pformation in the pformation to explore the way to win.

Integration of environmental protection concept into brand blood

In the current environment, the concept of environmental protection is almost the rule of all industries. For Baoan clothing enterprises, "environmental protection" is a social responsibility, a fashion trend, and a brand charm.

Shenzhen dragon world commerce and Trade Development Co., Ltd. stands full of green creative trees.

The company's responsible person Xie told reporters that the company started to make shoes, its brand SKAP advocates a return to nature's leisure attitude.

The exhibition is designed with trees and green. On the one hand, it is very comfortable on the one hand. On the other hand, it embodies the brand's views on environmental protection and natural leisure attitude.

Miss Xie introduced that in order to integrate environmental protection concept into brand blood, the company specially worked with foreign suppliers to make use of used aircraft tyres as sole.

During the exhibition, the company also introduced the theme of "oxygen", which showed the high-tech connotation of shoes more clearly and delivered the core value of the product more clearly.

Transformation and pformation to enhance core competitiveness

"In the past, the standard of high-end customers to choose clothes is brand and glory. We feel that as long as they are brand clothes, they look good in clothing. However, nowadays, the standard of customers choosing clothes is personality and self, comfort and health.

If the terminal still uses traditional sales habits to serve customers, the brand will face the danger of being eliminated.

Similarly, the performance pressure of enterprises will also increase day by day.

In Baoan Fashion Museum, Dudu Clothing Co., Ltd., the relevant person in charge said.

In 2006, Dudu Kore family costumes officially entered the Chinese market as a brand of doodle Kerr group.

In the face of surging fashion stage, the company set up Shenzhen Dudu Garments Co., Ltd. in Shenzhen with a long-term strategic vision, and is responsible for the marketing and promotion of brand in the Chinese mainland market.

"In 2011, we comprehensively strengthened the pformation and upgrading of enterprises, and increased R & D investment in fabric and design technology."

Dudu Clothing Co., Ltd., the relevant responsible person said.

"This year, we no longer engage in processing trade only. We have developed many new products. At the same time, we adapt to the change of consumption patterns in the East and the west, and develop customized, customized and value-added services to develop small batch and multi variety products."

Some business executives said buyers were very interested in new products.

Channel sink to diversification direction

"Good business models need to solve the core problems of clothing: products, channels and management, and channels often determine the lifeblood of enterprises.

The control and discourse power of the terminal must be grasped in the hands of the brand enterprises. Otherwise, even if hundreds of stores are opened, it can not be said that the brand has its own channels.

In the interview, many Baoan enterprise leaders said that compared to the second line city, the urban and rural areas and the rural three or four line market, the future consumption growth will be faster.

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