Vice Foreign Minister Fu Ying: The Situation Facing China'S Garment Industry

During the Eleventh China (Shenzhen) international brand clothing and fashion fair, Fu Yingying, Vice Minister of foreign affairs of China, invited to participate in the "China excellent brand terminal operators conference" and made a keynote speech on "situation and costumes" at the conference.

Fashion is the cause of beauty.

In recent visits, international conferences and reception visits, I feel that China's international status has been greatly improved. China has become a topic of great concern to the outside world. But in terms of total economic volume, China surpassed Japan last year to become the "second largest economy in the world". But speaking of per capita, we still have only 4000 dollars, ranking in the world is 100%.

But outside China, China is seeing more cities such as Beijing and Shenzhen and seeing the speed of China's development. A friend of mine came to see me in the foreign office and said to me, you are in the palace.

If we go out of London's old Heathrow airport and come out of the new terminal three in Beijing, we will feel a great difference, but that does not mean that we have surpassed Britain in many ways. There is still a huge gap between Britain and the United Kingdom in terms of the maturity of social management and laws and regulations, in terms of technology and innovation.

Zuolik, President of the world bank, has said that as long as China's poor population exceeds 10%, China is a developing country. We must always remain clear headed for ourselves. The status of the so-called "second largest economies in the world" has not changed the nature of China's developing countries, and has not changed the basic national conditions of China's large population, weak foundation, uneven urban and rural development and regional development, and underdeveloped productive forces, nor can it reflect China's overall strength. China's development is still pluralistic and complex.

The outside world's understanding of China is very incomplete, so it is easy to see China from a negative perspective.

For example, when we visited Europe, some media said China would buy Europe. In fact, our investment in Europe is totally different from that in Europe. For example, Germany, China's investment in Germany is less than 6% of Germany's investment in China.

For example, in July 4th, the United States used the fireworks and Star Spangled Banner 80 to 90%. Made in China Then the United States has said that the United States is too dependent on China to become a goat in the lion sheep partnership.

In fact, over the years, McDonald's and KFC in the United States have opened more stores in China than in the United States. Hollywood's movies have overwhelmed China's local films in China, and the Internet and computer technology we use are from the United States. Should we be more worried about the Chinese people?

In today's world, the major change brought about by globalization is that the relations between countries are inseparable and interdependent. All sorts of worries and misunderstandings about China in the western world stem from the lack of understanding of China and the exclusion of China's political system. So on the one hand, we should be modest and prudent, on the other hand, we should properly deal with the challenges brought about by changes in our status, and constantly recognize the complicated factors in the external environment.

China's development process and international position and position are also reflected. Garment industry 。 Let's briefly review the evolution process of Chinese clothing and clothing demand.

I remember that in 60s, military uniform was the most fashionable clothing, which was inseparable from the worship of the army in Chinese society at that time. Since then, in the late Cultural Revolution, the blue and gray Khaki Commoner The clothing occupied the north and south of the river, reflecting the imprisonment of people's minds by current political affairs. I still remember the first girl wearing flower clothes in our city. In the early days of reform and opening up, Chinese society suddenly contacted the outside world, bellbottoms and other Hong Kong style clothing became popular for a while, and became the wind vane of spring breeze. Since 90s, with the deepening of reform and opening up, Chinese people have increased contacts with the international community. The popularity of Western-style clothes has become an important symbol of reform and opening up.

Western-style clothes have become an important fashion for both white-collar workers and farmers. Until now, suits have led the trend of Chinese dress, and are collectively referred to as "formal dress".

A Chinese old man who is a Chinese clothing brand in overseas knows very little about our domestic style of highly respected Western-style clothes. He said that the hotel managers and managers who came to China were dressed in Western-style clothes, while the salesmen wore Chinese style gowns or cheongsam. {page_break}

What he said is very reasonable.

Indeed, in its original place of origin, Western-style clothes are clothing at work, and usually dress up in formal occasions, whitetie, BlackTie (evening dress), etc. Entering the twenty-first Century, the living standard of Chinese people has been improving continuously, and international communication has increased. On the one hand, we need to better understand the etiquette and custom of other countries. On the other hand, we also need to form our own dress rules and standards. Especially on the dress issue. For example, when our ambassadors submit their credentials to foreign heads of state abroad, they need to have national services that show China's characteristics and status. At the moment, we either wear old-fashioned Chinese tunic suits or rent local gowns and wear Tang suits. In recent years, people have been discussing the issue of "national costume" and "Hanfu". Of course, the problem of clothing can not be separated from the needs of the market and consumers. It needs to find a perfect combination between the international standard and Chinese characteristics. At present, China's garment industry is also in a big but not strong stage. On the one hand, China is a big country in garment industry. Its "big" is because we have a large scale of international garment production capacity, and many international brands are made in China. On the other hand, China is still not strong in the clothing industry, and lacks its international brand. Our clothing industry is still in the low end of the industrial chain, and the clothing brand is also in the walking stage of Bailong sea. At present, the apparel industry is facing the enormous pressure of rising cost and price competition.

Fortunately, the development of China's garment industry is facing a new situation of great changes in the international and domestic markets.

China's apparel industry needs to create its own international brand, which faces both rare opportunities and new challenges.

Before the financial crisis, the international brand clothing market has been completely divided by the big conglomerates behind Channel, LV and other brands. Some international brands take the steps of buying Chinese brands as springboards, enter the Chinese market in large numbers, and occupy the Chinese market share, especially at the high end. On the other hand, this kind of foreigner's design concept and the cooperation mode of Chinese workers have also weakened the momentum of innovation in the domestic garment industry, hindered and even stifled the growth of the state-owned brand.

The outbreak of the global financial crisis has brought about new changes in the international clothing market. The financial crisis has spread to many traditional developed countries, and many European and American brands have been greatly affected by their survival and development. They are trying to find foreign capital and explore new market opportunities. This provides opportunities for mergers and acquisitions for China's capital and brand.

In sharp contrast to the slump in the developed countries, emerging market countries and developing countries have rapidly increased their strength and formed a good situation of mass rise, creating enormous wealth and market for the world. With the rising purchasing power of these emerging countries, the cake in the international clothing market has correspondingly increased.

From a market perspective, China has attracted more attention from the international community and has become the largest market for many internationally renowned brands.

It should be said that for our country's clothing industry, the most important thing is to participate in international competition, give full play to its own capital advantages, expand domestic and foreign markets, and create valuable opportunities for international famous brands.

In fact, the western fashion industry has begun to pay close attention to "Chinese elements". Recently, international fashion brands have been playing a major role in Chinese culture, and a strong Chinese wind has been on the T platform. In the international fashion industry, there is hardly any fashion brand that does not take Chinese elements as the source of inspiration. Many famous fashion designers pay great attention to excavating the ancient and mysterious culture, and have been quite successful. Some Chinese faces have become the new favorites of T, and the Chinese style has become the most "in" term in the fashion world.

Of course, the challenge is also obvious. European and American brands have been operating internationally for many years and have traditional advantages. Their market share is not easily squeezed. Therefore, the Chinese garment industry is going to the world. First of all, it is necessary to increase its competitiveness in the domestic market, and strive to maintain and expand its domestic market share. In the face of international brand attacks, our own garment industry still has the advantage of being advantageous to others.

Second is to increase brand awareness and strengthen the education and training of consumers' Chinese brand concept. Learn the way and ability of international brand self introduction, and strive to expand popularity.

The third is to understand the different needs and habits of different markets. When entering the Chinese market, Western brands will first understand the special habits and preferences of Chinese people. From this point of view, Chinese designers should have unique advantages in adapting to the domestic market. At the same time, Chinese designers should also strengthen their understanding of western culture. China itself has a rich cultural background. The development of China's garment industry needs to consider how to integrate the Chinese traditional costume with the western fashion, carry forward the Chinese traditional culture, and innovate at the same time, adding the rhythm of the times. This may be the key to the opening of the brand door in the Chinese clothing industry.

Finally, allow me to conclude my speech with two sentences: "if a woman is poorly dressed, people will only notice her clothes and dress to make herself aware of herself". "Men's social life begins with the first tie."

This shows how important an industry you are running. I sincerely wish China's garment industry and brand will continue to move forward.