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Boston Bought A London Property To Open Its First European Flagship Store.

2011/7/11 11:37:00 63

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Bosideng Flagship Store

Boston paid 20 million pounds to buy a property in London.

The first European flagship store to accelerate internationalization.

Design of Boston European headquarters and flagship store

In 2008, men's clothing was opened in England.

Exclusive shop

Later, Bosideng International Holdings Limited (3998) issued a notice in mid and late 6, announcing the purchase of 20 million 50 thousand pounds (about HK $240 million) to purchase a property near Oxford street, shopping mall in West London, south of Morton Street (SOUTHMOLTONSTREET) 28, which opened four seasons flagship store, including men's wear and down garments, and set up the European headquarters of the company. This is an important move for Bosideng's internationalization strategy.

The 6 story property is located in the most bustling business district of London, which is also one of the largest commercial districts in Europe. The core area of WESTEND is close to the first shopping street in the United Kingdom, Oxford street, which attracts 30 million tourists from all over the world to the shopping centre in the West end of the year. It is only 20 meters away from the BONDSTREET subway exit with 24 million passengers per year, and is located across the street from the construction of the London Metro Line (CROSSRAIL) Bond Street station.

According to Bosideng related project leader, Bosideng group will build the newly purchased building into a landmark building in West London, involving an investment of about 500-600 pounds.

After the completion of the building, it will be used to open Bosideng down suit and men's wear flagship store, which is also the first flagship store in Europe.

The remaining floors will be used for the establishment of the European headquarters.

At the same time, the company will make good use of the advantages of its superior location and large number of people, and promote the brand image through the external wall advertisement.

The whole project is expected to be completed before the opening of the London Olympic Games in 2012.

Wang Yao, vice president of China Federation of Commerce, believes that Bosideng pioneered its own brand.

European market

It has set a good example for more Chinese clothing brands to seize the international market heights.

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It is understood that Bosideng is the only "world famous brand" in China's apparel industry. It is also the only enterprise in the field of consumer goods that has won the highest award in the industrial field "China Industry Award".

In recent years, the company has successfully opened up men's wear, women's wear and children's clothing business to the development of integrated brand carriers.

In 2008, Boston's men's wear brand opened its first place in Britain.

Exclusive shop

Take the first step in the European market.

Over the past 3 years, Bosteng menswear has made remarkable achievements in Britain.

This time, Bosideng's large acquisition building is used to set up flagship stores, including men's wear and down garments, and set up European headquarters. It is an important measure for Bosideng to implement the strategy of brand internationalization and build a world-renowned brand of Chinese clothing.

Gao Dekang, chairman and chief executive officer of Bosideng group, said that Bosideng will continue to expand overseas business in the future and inject new growth momentum into the company's business. It will make Bosideng a famous brand name "world famous brand" and realize the vision of "100 years' enterprise and a hundred years' brand".