Chen Zijian And Pakistan Sell "Kung Fu Shoes" &Nbsp, Counting Money To Soft Hands.
He broke into the troubled country of Pakistan, which was filled with terrorist attacks and suicide bombings.
He discovered business opportunities on a pair of Chinese shoes worn by the Hollywood superstar Bloom, who starred in the Lord of the rings and Pirates of the Caribbean.
Orlanndo Bloom wears a pair of China's "leap" brand shoes.
He used 3 years to make Chinese "Kung fu shoes" become fashionable "smart goods", and swept the Pakistan, Afghanistan and Iran and other countries, and gained amazing wealth.
The little boss went to Karachi alone.
Chen Zijian, a native of Anqing, Anhui, is 29 years old.
After graduating from college, he and his friends opened a sporting goods shop because they could not find satisfactory jobs.
"Fierce competition, business is very bleak."
He said.
In the spring of 2007, Chen Zijian, who was invited to contract the construction project in Pakistan, decided to go to Karachi, the largest city in Pakistan.
At first, Chen Zijian set up a daily necessities store in Karachi, which runs China's "old brand domestic products", such as women's skin care products such as "snow cream", as well as shoes such as "release shoes", "bat shoes" and so on.
Chen Zijian thought that Pakistan's economy was backward. These cheap and cheap things would be very popular.
Unexpectedly, after the opening of the shop, the business was very light, with a turnover of only a few thousand rupees per month, not enough to pay rent and utilities.
Chen Zijian was so depressed that he could not figure out where the problem was.
One day, a couple of middle-aged Chinese couples came in Chen Zijian's shop. The ladies in Lanzhou suddenly saw the old brand of cosmetics with surprise.
"She said she used these things when she was little."
Chen Zijian said that the woman in a foreign country, because she did not adapt to the climate of the bath, often felt itchy, "she tried many senior skin care products, and it did not work.
She often worries about the use of the hundred antelope skin cream when she was little, but she can't buy it anywhere. "
"I didn't think she saw it in my shop that day. She bought 6 boxes with pleasure."
Chen Zijian and his partner talked about the weather. They knew that the Chinese couple were engineers in Karachi. They said that Karachi was "Shanghai of Pakistan". There were four thousand or five thousand Chinese engineers and businessmen here.
The lady pointed to Chen Zijian and said, "you can contact these townships on the Internet to introduce their classic domestic products."
Noble moves, no effect.
According to Chen Zijian, many Chinese people came to shop after they began to publicize their products in Pakistan.
To Chen Zijian's surprise, many middle-aged people in the shop have a special liking for bat clothes.
An electrical engineer said, "20 years ago, this kind of clothing became popular and became a must for fashionable youth."
It is easy to get a special nostalgia, and it is very comfortable to wear such loose clothes. Chen Zijian's bat shirt has become a hot commodity at a time.
Influenced by Chinese colleagues, many Pakistan people gradually walked into Chen Zijian's shop and bought Chinese goods.
brand
。
Discovering business opportunities from giant stars' feet
Chen Zijian said that the traditional friendship between China and Pakistan is profound. The locals have always regarded China as a brother and a friendly attitude.
Pakistan is a very conservative country, such as taking a bus, there is an iron gate between men and women, and women are usually unable to sit next to strange men.
But when they came shopping, they were very warm and generous to the young Chinese boss. Some female white-collar workers even took the initiative to shake hands with him.
Chen Zijian's business is much more prosperous than before, but because of low commodity profits, "a month away from all kinds of expenses, the income of five thousand or six thousand yuan is not much stronger than in China."
I heard that many Chinese bosses became millions or even millions of millionaires in just a few years in Pakistan. Chen Zijian was envious of the idea of "how to make big money".
One day in April 2008,
Chen Zi Jian
From the TV news, he saw such a picture: when the famous Hollywood star Orlanndo Bloom, who starred in the Lord of the rings and Pirates of the Caribbean, shot a new film in Manhattan, New York, he wore a dark green coat with a cigarette in his mouth, showing a rebellious and unruly side, and a pair of sneakers on his feet were particularly eye-catching.
Chen Zijian stared at the shoes on Orlando's feet.
"Why are these shoes so familiar?" after a closer look, he almost screamed that the shoes on Orlando's feet were the old Chinese brands called "white ball shoes" by Chinese people.
Chen Zijian inquired a lot of information and learned that 3 years ago, a Frenchman discovered this "leap" brand shoes which only sold more than ten yuan a pair in Shanghai. It was immediately attracted by its classic succinct design and beautiful appearance, and it was popular after being promoted overseas.
Orlando, though fashionable, often changes his jacket and trousers, but he can never abandon his snowy white Chinese shoes.
Influenced by his influence, many celebrities in Hollywood began to wear China's "leap" brand shoes.
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"Leaps" are popular with Chinese people for their lightness, lightness, comfort and durability.
Its biggest feature is beautiful appearance. Athletes wear white shoes and dark colored sportswear in sharp contrast, making the men and women basketball players on the court look more heroic and daring.
Chen Zijian began to seriously study this type of domestic products.
Chen Zhijian thought, "these shoes are exquisite.
Upper
It has a very good affinity with the feet and is not easy to sprain.
In particular, the soles made of high quality rubber are of excellent elasticity, plus concave sucker type soles, which have excellent skid resistance effect.
No wonder even big stars like Bloom have a special liking for it. If you bring them to Pakistan, they will be very popular.
When Orlanndo Bloom was filming in New York, he was wearing "leaps" shoes that were once familiar to Chinese people.
Kung fu shoes make 2 million dollars.
"Pakistan people love to wear leather shoes, although there are some cheap" release shoes "from China, but because of poor ventilation, summer is particularly easy to smelt feet.
In addition to the heavy dry workers such as migrant workers wear, usually no one asks.
The sneakers have good breathability, but there is no such a drawback.
Living in Karachi for a long time, Chen Zijian found that local people admire Chinese Kung Fu very much. When they go to a restaurant for dinner, they often see their boss playing martial arts movies with VCD.
"The local people talk about Bruce Lee, Jackie Chan and Jet Li. They are very familiar with these Kung Fu stars. They can even spell out a few martial arts moves.
Combined with the local people's preferences, in August 2008, Chen Zijian shipped a group of leap shoes from China, decided to use martial arts as a sign, and let Chinese "Kung fu shoes" appear in Karachi.
Before long, the people of krazi were attracted by a huge posters in the street. On the screen, a Chinese martial artist with white shoes was flying and kicking.
It is written in English: "wear Chinese kung fu shoes and fly like Jet Li, kick the bad guys!" this picture is so shocking that many people believe that this is the authentic Shaolin kung fu shoe. Others say that Chinese TV players and sports athletes wear such shoes on TV.
"Although kung fu shoes are expensive in Pakistan, they cost about 200 yuan per pair, but they are still being snapped up.
In fact, its wholesale price in China is only tens of dollars.
Chen Zijian said.
In August 8, 2008, the twenty-ninth Olympic Games were held in Beijing. The Taijiquan, which was performed by 2008 people at the opening ceremony, is very spectacular. It has become the focus of attention.
Many of Cara's Heroes discovered on TV that those performing Kung Fu people wore white shoes that were seen in street advertisements before. The scene of "double feet" in the program shocked the local people.
Soon, China's "Kung fu shoes" became a fashion "smart goods", popular in Karachi, Islamabad and Lahore.
"At most, I sell more than 5000 pairs a day.
Several large containers sold out in less than two months. "
Chen Zijian excitedly said, "after the opening of the sales situation, I really experienced a tale of" counting money to soft hands ".
To Chen Zijian's great pride, his Chinese kung fu shoes are now popular as a high-end commodity in Pakistan.
He also sold the "classic Chinese goods" to Afghanistan, Iran and Oman through cooperation with businessmen from the Middle East.
In Tehran, China's "Kung fu shoes" have become the new favorites of college students and the fashion gifts for their friends. Oman police, because they like its lightness and elasticity, are even required to include them in "police equipment".
Only by ingeniously finding all the entry points of "Chinese Kungfu", in just a few years, this kind of white ball shoes, which were not seen in China, let Chen Zijian harvest the amazing wealth of about 2000000 dollars.
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