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Reverse Thinking Has More Money.

2011/7/11 10:52:00 54

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In the 60s of last century, the big cars in the United States were large, comfortable and fuel consuming. The popular beetle attracted a large number of loyal fans by advertising slogans, "think or little good".

According to traditional thinking, children like those beautiful dolls and lovely ones.

Fluffy toy

But some people do the opposite. They specialize in producing ugly toys, and they also sell well.

Buhine, the chairman of an American toy company, once went for a walk in the countryside. He happened to see a few girls playing with a dirty and ugly insect.

Bushian brainstorm and sell beautiful toys on the market. What will happen if you produce some ugly toys? When he returned to the company, he immediately organized his staff to research and develop a set of "ugly toys" and put them on the market quickly.

Unexpectedly, "ugly toys" fired, and brought considerable economic benefits to the company, so that their peers were very envious.

So "

Ugly toys

"Soon," such as "crazy ball" is on a string of small balls, printed on many ugly faces; also like the rubber "rude", with a withered yellow hair, a green skin and a pair of bulging and bloody eyes, blinking when it will make a very ugly voice and so on.

These ugly toys sell at a much higher price than those beautiful toys, but they have been selling well since they came out, and there has been an upsurge of "ugly toys" in the US.

Human needs are very complicated. Don't take for granted some of the whims.

It should be carefully observed, boldly assumed, carefully verified, and sometimes sounds incredible, but it is proved to be true and feasible.

It is generally believed that the lower the price is, the easier it is to sell. In fact, the high price sometimes makes the goods more popular. According to some experts, in the 80s of last century, there was a strange phenomenon in the famous brand liquor in China, which sales volume would rise and which would be sought after by the market.

This is actually the psychological role of people, that the quality of higher prices should be higher.

LV was a technician specializing in packing luggage for the French royal family in nineteenth Century.

Leather trunk

The sophisticated technology has gradually spread from Paris to Europe, becoming the most exquisite symbol of travel products.

In 1854, he founded LV brand in his own name. In 1896, George, the son of LV, used his father's name to design an internationally famous LV pattern.

Over the past 150 years, people's pursuit and aesthetic concepts have been changing, but LV always takes the lead. The products under the brand include leather goods (including handbags, luggage, briefcases, etc.), fashionable garments, shoes, watches, jewelry, writing supplies and accessories, all of which now hold an unparalleled charm. Of course, the price is also amazing. A bag from RMB 5000 yuan to about 100000 yuan has become a sign of "superior" for the rich and powerful.

It is said that the people who buy the brand LV are not either rich or expensive. Many people pay a monthly salary of 3000 yuan. This shows that the luxury brand has become a prop of the dream of the working class.

Peck pen is famous in the United States and even in the world. It is noble, elegant, exquisite and valuable. It is a gift and collection of treasures that the upper class often gives.

But for some time, the management decided to cut down sales in order to expand sales. As a result, the annual report deficit was close to bankruptcy.

High prices indicate high quality, and also represent the financial and honorable status of people.

Ordinary people sometimes want to be extravagant. Of course, besides price, other indicators are needed to make users feel the high quality of products.