Golden Collar He Xingyuan: Quit Work, Sell Duck Neck Earn 30 Million

In the movie life show, the heroine runs a shop selling halogen duck neck.

Duck neck this flavor snack has been in Wuhan for more than a hundred years. However, Wuhan duck neck appeared in Chengdu, but it was inseparable from He Xingyuan, who was once the MBA of Sichuan University and the gold collar of foreign company.

Starting from Shanghai, "Beijing" and "Chengdu" have been launched. He Xingyuan and his partners are trying to expand the sales territory of duck neck to the whole country.

Go to the sea: abandon golden collar life

He Xingyuan did in his early years

In 2001, after graduating from Sichuan University MBA, He Xingyuan applied for the Chengdu Representative Office of Hongkong Bank of East Asia, and became an admirable gold collar.

High salary, five star hotel office, company with Buick car, He Xingyuan is fully responsible for external affairs, and the future is limitless.

But after less than a year, He Xingyuan resigned.

"Prefer to work hard and do not want to be a part-time worker."

He Xingyuan laughed.

He Xingyuan's first thought was to make his mouth full of duck neck.

After careful inspection, He Xingyuan and his friends raised 1 million 200 thousand yuan. First, they chose to set up a company in Shanghai and registered a food brand based on duck neck.

In November 8, 2002, Shanghai's first duck neck shop opened successfully.

In order to make people accept this characteristic snack, He Xingyuan and his colleagues have to go to Shanghai City office every day for free, invite people to taste, listen carefully to opinions, so repeatedly, and never stop.

In order to ensure the quality of duck neck, from product selection processing to sales, he stares at all points and acts as a parent.

In less than a month, the duck neck shop has increased 6 branches, and the business is booming.

In just 7 months, duck neck has become popular in Shanghai.

At this time, "SARS" suddenly hit.

But afterwards, He Xingyuan said, "no bird flu is terrible." because customers do not trust vendors, chain stores are relatively better and have no major impact.

By June 2003, He Xingyuan and his friends had invested all their investments.

Now, Ho Xing has over 50 duck neck chain stores in Shanghai, with annual sales exceeding 30 million yuan.

The great success in Shanghai did not stop He Xingyuan.

Subsequently, he carried the duck neck into Beijing.

Beijing has a stronger sales momentum than Shanghai.

Every day after work, customers queue up at the front of the chain store to buy. The single store has set a record of selling 21000 yuan a day, becoming a new fashion food for Beijing to defeat crayfish.

In just 5 months, sales of 18 chain stores in Beijing reached more than 1 million 700 thousand yuan.

Development: "attack" into Chengdu office, Chengdu's developed restaurant and special food market has broad prospects, so that He Xingyuan returned to Chengdu and began a new round of competition.

Since most of the funds are put in Shanghai and Beijing, the initial work of Chengdu chain stores is extremely difficult.

In order to save costs, He Xingyuan is responsible for the selection of factory buildings, trial production of products, renovation of stores and recruitment of personnel.

After a number of market research, He Xingyuan finally chose a small shop with only a dozen square meters in Xin Hung Road.

Get up and deliver goods at 6 a.m. every morning, then go to the office to do promotion, patrol shops, find new store locations, collect the money at the store in the evening, discuss the sales situation with the store manager one day, work out second days' work, return to the factory at eleven two, and then arrange the production for second days.

This is He Xingyuan's daily working schedule after the opening of the first store in Chengdu.

He even had to go home for two or three weeks to accompany his wife and the newly born child.

In order to make more consumers accept duck necks, He Xingyuan led his staff to the office building in downtown Chengdu every day, asking people to enjoy it free of charge.

Gradually, many office buildings became his outgoing customers.

Today, the duck neck chain store in Chengdu has expanded to 8, including Mulam City, Gaosheng Bridge, Yulin and other places, and the monthly sales volume of "small duck neck" can reach 200 thousand yuan.

Extension: push duck neck to facilitate food.

Perhaps God deliberately hone young people in this start-up, and the sudden attack of avian flu has made him more anxious than SARS.

During this period, the company's total sales fell by 60%.

In order to save customers, he made strict defensive measures, and he and his duck neck finally got through.

At present, the business of duck neck chain stores is on track.

He Xingyuan said that he will eventually achieve 50 chain stores in Chengdu, and the longer term goal is to launch the duck neck series convenience food.

He has no fear of the huge competition in Chengdu brine products market.

He Xingyuan said that once there was a local famous chain store of halogen products to take pictures and take pictures of duck's neck and spring shop, and did not stop it. "Because only one industry has developed as a whole, it will make a big market trend.

Jump out of the traditional embrace of wealth in ordinary people's opinion, dining is nothing more than renting a few dozen to several hundred square meters of pavement, please a few professional chef, make some special dishes on the line.

He Xingyuan also did food, but he did something different.

From the selection of specialty duck neck to the registered company, from the office takeaway to the promotion of the more than 10 square meter store chain operation, he jumped out of the traditional thinking and made a new way to finally realize the embrace of wealth.