250 Million Chinese People Pursue Luxury &Nbsp; Deserve Attention.

In the crowded Los Angeles International Airport, Michael checked the luggage with the fastest speed, changed the boarding pass, and then entered the tax-free area.

Michael is not a Shopaholic.

Every time before returning home, her shopping list will be filled with girlfriends, friends or friends.

Unconsciously, Michael became a member of overseas purchasing agency, but she did not charge any intermediate fees.

This year is the fourth year of Michael's coming to the United States. She will return to China two times a year.

Over time, she was used to big bags, and every time she did not ask her friends, she always asked her to help bring something from the United States.

Lipstick lip gloss is small, Louis Weedon, Chanel, Dior's classic bag or Prada and Miao's shoes are "regular programs", and all kinds of international famous brand watches have been bought several times at a high price.

Every time, Michael always checks their brands, styles, sizes and price intervals carefully to avoid buying the wrong ones.

She was very interested in shopping, so she also found many ways, such as cosmetics and skin care products, and she would choose to buy them at duty-free shops at the airport.

"I usually leave myself with more free time before boarding. I can buy it when I go through the registration procedures, and pay the money directly to the terminal, so that I can put more items in my checked luggage, and the general skin care products and cosmetics are heavier."

Michael's school is located in Arizona, west of the United States, and is only three hours away from Las Vegas (Nevada).

"I think Las Vegas is a shopping paradise. Shopping is more concentrated than New York, and it doesn't cost time to wander around.

The most important thing is that if your state does not have a brand store, when you buy the brand in Las Vegas, you can ask the clerk to send the goods home, so that it does not collect taxes, and it also saves me many tax rebate procedures.

This year, I brought two Paris family's motorcycle bags for two girlfriends, all around 1700 dollars, or RMB ten thousand, but it was cheaper than 3000 yuan RMB in the domestic counters. I can save nearly 10 thousand yuan with three bags.

Every time Michael will carefully remove the "spoils" - all bags, perfume, jewelry and clothes, and cut off some of the products.

Then, mix most of the baby's clothes with the clothes in the suitcase, so it's easier to pass the security check and customs.

Su sweet (alias) buying experience is based on her study career in Britain.

At first, she was also entrusted to help her friends when she was returning home.

A friend suggested, "why don't you buy it? Many schools in the UK have three to four vacation opportunities a year. If there's a chance to make a purchase and earn a little Commission, what's wrong with it?"

In the past two years, sutian's online shopping business has continued to grow every month. In 2009, she graduated from England and returned to China, and found a partner. He was a British Chinese who had previously met in England, and he often went to Paris on business.

"Because our buyers often travel to London, Paris and China, so they are mainly British and French. Other brands in Italy and the United States are also buying, but the quantity is relatively small."

Su sweet said.

Her purchasing job is paid according to the fee, and the charge for each purchase commodity is 3%-5%.

Every season, the latest pictures of all brands will be put on the Internet as soon as possible. When the guests pay part of the deposit, they will set up a specific purchasing method with her partners.

If the guest wants the goods to be out of stock, her friends in London will go to the local stores to buy them, then send them home separately, or send them back to the country.

The postage for sending a separate home will also be charged in the customer's formalities that need to be purchased, and the postage is also calculated on the basis of the weight of the goods.

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According to Su Tian's experience, the price difference between these goods at home and abroad ranges from several hundred yuan to several thousand yuan, or even ten thousand or twenty thousand.

Among the products purchased in Paris in early June, Chanel's 2.55 medium silver chain package was 2700 euros, equivalent to 22518 yuan, while the price tag of Chanel store in Shanghai Golden State Plaza and Hang Lung Plaza was RMB 37500 yuan.

It cost nearly 15 thousand yuan.

Overseas purchasing has gradually become a popular luxury goods and overseas brand consumption mode.

This is the industry that many people take as sideline and part time job. Last year, the scale of pactions in overseas markets reached 12 billion yuan, and the 12 billion yuan was limited to those private purchasing agents that charge intermediate fees, but not including acquaintances.

While overseas purchasing is flourishing, the gap between luxury prices at home and abroad is the most powerful driver.

Tax cuts are still unknown.

According to the Ministry of Commerce survey, 20 kinds of high-end consumer goods, such as watches, bags, clothing, wine and electronic products, are at the top of the 20 brands. The difference between Mainland and abroad is 45% higher than that in Hongkong, 51% higher than that in the United States, and 72% higher than that in France.

At present, the comprehensive tax burden of high-end consumer goods imported from the mainland is relatively high. It is usually necessary to pay three import duties, consumption tax and value added tax: import duties vary from 6.5%-18%, value-added tax is 17%, consumption tax is up to 30%, and accumulative total needs to pay more than 60% of taxes and fees.

"Many countries do not levy taxes on luxury goods, such as Italy, so it is very cheap to buy luxury goods there.

However, Chinese luxury goods not only have high tax burden, but also have unclear taxes. They have high tariffs and excise taxes, which should be collected and which should not be levied. "

Ouyang Kun, chief representative of China Representative Office of the World Luxury Association, said.

The high price of the international top brand in the mainland has made many Chinese brands seeking to make a thorough calculation and invest in overseas markets.

With the appreciation of the renminbi and the growth of the number of Chinese tourists traveling abroad, the Chinese consumers' amazing purchasing power of luxury goods has also excited more and more western brands.

Bain, a consultancy, released the 2010 survey of luxury goods in China, which showed that luxury goods suppliers took 68 billion 400 million yuan from the Chinese Pocket last year.

The most expensive luxury items are cosmetics, perfume and personal care products. Chinese people spend 16 billion 900 million yuan on these three items, and second of them are watches, which cost 15 billion 500 million yuan.

It is important that a large part of this consumption occurs outside the country.

Public figures show that in 2010, Chinese tourists spent about 1 billion pounds (about 11 billion 200 million yuan) in the UK.

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Overseas purchasing plus consumers' independent overseas consumption, resulting in China's annual tax loss of up to about 2000000000 yuan, so the luxury import tax adjustment has been put on the agenda.

Since last year, a number of agencies including the World Luxury Association have begun to communicate with the Ministry of Commerce, the General Administration of customs and the Ministry of finance.

Yao Jian, spokesman of the Ministry of Commerce, said in mid June that China would further lower import tariffs, including tariffs on some medium and high grade commodities.

However, there is no definite conclusion about the tax reduction of luxury goods, and how much the tariff will be reduced and how much the price will change after that is unknown.

Wang Yuqing, head of the tax teaching and research section of Shanghai Jiao Tong University, briefly described how the price of imported products rose after entering the China when interviewed by the author.

"For every sale, there will be more profits in every step.

Once the goods pass across the border, the FOB plus the import value-added tax, customs duties and consumption tax.

The price will go up at once. Sellers will add another profit in order to make money and sell at home. When they arrive at the exclusive store, the price has already doubled by two times.

"The tax rates of different products are different, the general luxury goods tariffs are about 20%, but luxury goods in different places, pricing strategies will also be different.

So it does not mean that the high tariffs alone result in the high price of luxuries at home.

Wang Yuqing said.

When it comes to the price of domestic luxury goods, Su sweet has no spare words, only one word. "Expensive! The same thing, the foreign price is equivalent to 33% off of the domestic price. The difference should not only be caused by customs duties, is it?"

On this issue, Yao Jian, a spokesman for the Ministry of Commerce, said at a regular meeting that the main reasons for the high price of some international brand luxury goods were three: first, the distribution system and pricing system of pnational corporations were different; two, the type of domestic brand goods was relatively small, and the choice of consumers was relatively small; three, the comprehensive import tax rate of some brands was relatively high, including tariff and consumption tax.

Distortion at high prices

The prices of counters are high, and some private shops are popular with many young fashion designers.

Ada goes to visit several fixed stores every month.

Years of shopping experience, she has trained discerning the authenticity of the eye.

The prices of famous shops are generally 6 to 20 percent off of the counters, and the goods are not as good as the counters. The size of the shoes does not always match the feet. The colors do not always exist, but at least there is a cheap price to make. Sometimes it is a good choice to go back to the second place, at least it is a brand name, not a Shanzhai, it is genuine.

"This year's spring Miu low heel shoes, I originally wanted to buy a big red heel with a drill, but there is no, Shanghai's Hang Lung is also temporarily out of stock, I bought a pair of black goods in the same season in a famous shop, the style is a little different, but it was 1000 yuan cheaper than the counter."

Ada is proud of her beautiful shoes.

"Sometimes I am more willing to go to these famous stores and buy a lot, I am familiar with my boss, and I can also make a counter-offer."

There are basically fixed tourist sources in the more famous shops.

"The customers in our store are relatively fixed. Our store has been open for two years. Usually we will keep customers' phone calls, and we will notify them of any new products.

Customers bring customers, our customers are naturally stable.

Pinal, director of Pinot's shop said.

"There are many shops that are really fake and mixed, such as T-shirts, scarves, small wallets, and so on.

Large items, such as bags and shoes, are usually genuine goods.

Ada said in the tone of the famous old lady.

Cheap goods are not suitable for many famous stores.

"Some famous shops do have the behavior of bullying customers, for example, the selling points of small items are highly imitated, because the name stores are different from the counters. Many guests who come to the famous shops are young white-collar workers. They are very careful in calculating and calculating the prices."

It is not easy to grow from the beginning of the rookie to the eye of the eye.

Because the purchase channels of luxury goods are different, there are many differences in the final pricing. Hongkong fashion boutiques Joyce and I.T.

They all belong to the buyer's shop. The prices of their similar products are different, and the purchase channels of name stores are even more diverse.

Asked why the price is cheaper than the counter, the answer of the shopkeeper is mostly ambiguous.

Pinal's shopkeeper told the author, "we are the third dealer. We usually get goods from the agents in Hongkong or Europe and America. When they bid, they have already calculated tariffs and so on. We only need to pay for shipping.

Even if the tariff on luxury goods has dropped, it should not affect us. Because the tariff is down, if the retail price drops, the dealer will drop the price to our shipment accordingly. We still have the advantage.

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It is a sensitive topic to know the tax evasion and tax evasion from the owner of a famous store, to ordinary employees.

What is the specific purchase link? How much is the bare price? How much tax has been paid specifically?

It's all in the mist.

Using Wang Yuqing's words as evidence, more links will be added to the sales process.

The simplest reason for buying and selling is that the less the intermediate pfer links, the greater the profit.

In the end, it is the cheapest to buy something where it is made.

So, for those who have a chance to go abroad, going abroad for luxury is the most expensive way to go.

High tariffs not only raise the price of domestic luxury goods, but also affect the variety of famous brands.

Many of China's major international brands do not sell the latest models. This is also an important reason why many people choose to shop abroad.

Tian Yuan (a pseudonym) came back from the United States for the summer vacation, and she went shopping with her sister. She never went shopping. The reason is very simple. The price of Chinese luxury goods is too high, and many of them are off season goods.

Once she accompanied a good friend to Prada, and the salesclerk enthusiastically introduced a black bow tie shoe for her, priced at RMB 3980 yuan.

This made her very surprised. "This shoe has already been in season, and it was only 180 dollars when it was launched in 2010. Now it has entered Oteri J, which sells for up to 120 dollars.

Now the autumn and winter 2011 are on the way, and recommend this to me. Even if the tariffs on luxury goods have dropped and prices have dropped, I don't think I will buy them.

Many international brands do not put all their products in China. Instead, they choose some high-end products to sell in Europe and America. While avoiding high tariffs in China, they sell products to Chinese tourists who travel to Europe and the United States in a curvilinear fashion.

"Because some international brands are not new in China, and even if tariffs are lowered and prices are down, for many people, this price reduction is still not comparable to the price of Europe and the United States and the discount rate in the US and Europe."

Wang Yuqing said.

Obviously, the rhythm of international brands entering China is very exquisite. When the high-end products are put into Europe and America, they can attract Chinese consumers to go abroad to buy, reduce the high taxes in China, and also stimulate the European tourism industry and related industrial chains.

Tariff reduction should be slowed down?

According to media reports, Chinese consumers have surpassed Korea, Japan and the United States to become one of LV's top customers.

French media reported that in 2010, China's luxury consumption reached 40 billion euros, while Boston Consulting staff said that within 3 years, China will become the world's largest luxury consumer market.

According to the Research Report of China Brand Strategy Association, in 2010, the number of Chinese consumers who could afford international brand names reached 250 million.

Bain Consulting's report predicts that China's luxury market will reach the annual growth rate of 20%-35% in the next 5 years. The Ministry of commerce also predicts that by 2014, China will become the world's largest luxury goods market, accounting for about 23% of the global total.

There is no doubt that this is a huge consumer market that continues to grow.

Chen Deming, Minister of Commerce, has said that a series of measures to lighten the burden of retail enterprises will be adopted to solve the problem that some international brand luxury goods sell higher in China than overseas ones.

Yao Jian, a spokesman for the Ministry of Commerce, has proposed to lower import tariffs on luxury goods a year ago.

A lot of people ask, who is the last thing to say about the reduction of the luxury tariff? What is the Ministry of Commerce or the Ministry of finance? "How much is the tax reduction?"

This is a gradual process. Just like driving, the steering wheel suddenly turns too much, so it's easy to roll over.

Wang Yuqing said.

Will the luxury tariff really be lowered? How much will it be reduced? How much will the price drop affect the price? Will consumers choose to go back to the country after the tariff is lowered? A lot of questions.

Of course, there are still a large number of people's chest tightness: is there a relationship between luxury and half cents? When foreign media shout "Chinese people are really rich," a fact that can not be ignored is that 1 billion 100 million of the about 1300000000 people in China can't even touch the edge of luxury goods.

In China, among the 250 million people who have the ability to buy international brand names, the pursuit of luxury goods has presented an abnormal fanaticism.

In western developed countries, consumers spend only 4% of their wealth on luxury goods, while China's middle class luxury consumers spend 40% or more of their income on luxury.

In this atmosphere, what kind of policy guidance is the reduction of luxury tax? This is indeed a question that needs to be considered.