Kangnai And AOKANG Take The Lead And Wenzhou Leather Shoes Enter The High-End Market.

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According to statistics, the number of enterprises exporting high-grade shoes in Wenzhou has increased from 5 last year to 10 at present, and the international market has also increased from 8 countries last year to 10 countries.

"The real leather shoes with an export price of about $thirty or forty increase by 50% compared with last year."

Li Haijun, director of AOKANG footwear export business, said that the end of the EU anti-dumping order led to a backflow of orders, especially high-grade leather shoes, in addition to the increase and return of old customers.

Zhejiang Hefeng Shoes Co., Ltd. has chosen to excavate high-grade shoe orders in South America, Russia and other countries and regions.

Huang Yimin, manager of the Ministry of Commerce, said that the average export price of high-grade single shoes exported to Chile was around $twenty or thirty, while the average price of leather boots exported to Russia was over $40, and the retail price of the local stores was around 2000 yuan.

"Raw materials, labor and other production costs rise, the same shoes, this year's price is 10% to 15% higher than last year, which correspondingly let Wenzhou shoes export unit price increases."

Wenzhou entry-exit inspection and Quarantine Bureau responsible person Jin Jianfeng said.

According to statistics, the average unit price of exported shoes in Wenzhou increased by 19.60% from 1 to May in 2011.

The quality of Wenzhou shoes squeezed into high-end market is not the quality of products in general sense, but the quality of systematic products, including production equalization, detail, delivery cycle and packaging.

It is understood that at present, Wenzhou shoe enterprises are gradually pforming from the foundry industry to the designer, from manufacturing enterprises to brand operators, constantly trying to change their roles and firmly grasp the autonomy of foreign trade.

"Although the total volume is not large, it is undeniable that Wenzhou shoes have successfully taken root in the high-end market."

Jin Jianfeng said, this shows that the pformation and upgrading of shoe enterprises in Wenzhou has achieved initial success, and has quickly entered the field of "high-end shoes".