Sales Of Brand Women'S Shoes In July 2007

The sales data of 100 million shopping centers in Beijing, published by the Information Department of the national information center and Beijing business information consulting center, comprehensively and quantitatively describe the commodity sales dynamics of large department stores in Beijing.

Since 2005, this newspaper has published a series of related reports on the interpretation of sales data of clothing in Beijing billion yuan shopping mall. It analyzes all kinds of data from two angles: shopping malls and brands, and provides an intuitive and understandable reference for clothing enterprises.

Footwear, as another category of clothing and clothing, also has a wide range of categories and brands.

Based on the interpretation of the recent sales data of footwear products in Beijing billion yuan shopping mall, this paper shows readers the mainstream market situation of footwear commodities in Beijing today.

A brand sales of women's shoes in July 2007, 22 Beijing billion yuan shopping mall to achieve sales of women's shoes about 44000000 yuan.

Among them, the top 10 brands accounted for about 36.8% of the total sales.

Although sales of all brands of women's shoes decreased this month than last month, there are still relatively stable brands.

The average daily sales of BELLE, kissing cat and Teenmix shoes were 14.39%, 4.27% and 2.39% respectively, ranking the top three in women's shoes sales.

St. Qi, Mileno, Bingdu and Daphne ranked higher. Among them, apart from the average daily sales of St. Qi children's shoes were basically flat last month, Mileno, Bingdu and Daphne grew by 7.76%, 9.21% and 2.77% respectively.

The average daily sales of ECCO, saler and Playboy shoes decreased by 25.96%, 10.24% and 18.8%, respectively.

In July 2007, Beijing billion shopping mall women's shoes statistics according to brand statistics list of sales (table). B sales of women's shoes brand in July 2007, 22 Beijing billion shopping mall women's shoes sold more than 150 thousand pairs, and ranked the top 10 brands of women's shoes sold 40% sales.

BELLE, kissing cats, Teenmix and Daphne continued to maintain the top four sales of women's shoes, of which only the average daily sales of BELLE fell by 9.93% compared with last month, while kissing cats, Teenmix and Daphne increased by 5.51%, 1.54% and 17.1% respectively.

The average daily sales of Bingdu, St. Qi Er and Mileno are 33.26%, 16.31% and 26.23%, respectively.

The average daily sales of sari and Playboy shoes are 7.68% and 14.87% respectively.

In July 2007, Beijing billion shopping mall women's shoes according to brand sales sorting list (table slightly) C women's shoes brand price grade in Beijing billion shopping malls statistical data, the women shoes according to the unit price divided into 500 yuan / double below, 500-1000 yuan / double, 1000 yuan / double three grade.

According to the percentage of women's shoes sold in various brands in the total sales volume of women's shoes in this grade, we can see the price grade of each brand of women's shoes at that time.

In July 2007, the sales of top 10 brands of women's shoes in Beijing billion yuan were shown in the figure.

(Chart) from the sales of top 10 brands of women's shoes in July 2007, the strategies of BELLE and kissing cats are similar. They highlight the sale of high-end products while highlighting the sale of women's shoes at medium and low prices.

Teenmix, San Qi Er and Mileno show a relatively balanced distribution of women's shoes in all grades.

ECCO and Daphne have a larger share of high-end sales.

In July 2007, the sales and distribution of the top 10 brands of women's shoes in Beijing billion yuan Shopping Center (Table 1) the cumulative sales lead brand of D shoes. Here we give the market share charts of the total sales and cumulative sales volume of women's shoes in Beijing from January 2007 to July.

(BELLE) up to July 2007, BELLE shoes ranked first in the sales of women's shoes in Beijing billion yuan in terms of accumulated sales and accumulated sales.

The kissing cat wins Teenmix slightly. They form the second tier.

Starting from the fourth place, the gap between brands is narrowed and competition is more intense.

Let's take a look at the average selling price index of each brand.

The average selling price index refers to the ratio of sales share value to sales volume value, which reflects the relative price of a brand in the range of statistical data.

From January 2007 to July, the average sales price of BELLE and kissing cats were 1.1 times and 1.05 times of the average sales price of women's shoes respectively in the top 10 brands of Beijing billion women's shoes.

The price of ECCO is 2.67 times higher.

The average selling price index of Teenmix, Mileno, rich birds, Bingdu and playboys is relatively low.