Yao Ming Retired, Spokesperson Business Value Has Shrunk With Wood?

The salary is gone.

Once 9 years crazy 6 hundred million.

In the 9 years of Yao Ming's NBA, his total salary income was 94 million yuan (607 million yuan), of which the first four years of the rookie contract was 18 million yuan (116 million yuan). In January 2005, Yao Ming signed the first contract with the rocket for the first time, and the two sides signed a large contract of 76 million yuan (491 million yuan) for 5 years. Yao Ming's salary increased by nearly 3 times than that of the original.

This year is the last year of Yao Ming's 5 year contract with the Rockets. Even if he is injured, if Yao Ming is willing to renew his contract, the Rockets will also provide him with a long-term contract with a minimum salary of at least 5 million yuan (about 32 million 300 thousand yuan). However, he finally chose to retire, abandon the contract extension, and have no income at all.

Wallet lose weight

Hundreds of millions of advertising revenue has shrunk.

An economic expert once predicted that Yao Ming would retire at the age of 38, and that he might have an income of $300 million (about 1 billion 939 million yuan).

However, at the age of 31, Yao Ming chose to retire. For himself, it would first mean a huge contraction in business value - without the sharp decrease in NBA salaries and advertising endorsements, the commercial empire built around Yao Ming will no doubt shrink.

After entering the NBA, Yao Ming's advertising value has been rising. Dozens of advertising contracts have been signed, including apple computer, VISA credit card, China Unicom, Pepsi Cola, McDonald's and so on. The average annual advertising revenue exceeds 20 million dollars, and the total value exceeds 150 million US dollars (about 969 million yuan).

Yao Ming, who failed to beat the 38 year old as predicted by economic experts, will lose much of his commercial value. His loss in advertising endorsement will reach at least several hundred million yuan.

Focal disappearance

NBA suffered double blows

As a symbol of China, Yao Ming has been the focus of NBA.

Today, NBA is in a standstill, and Yao Ming chooses to retire at this point. NBA is doubtless faced with a double blow.

After all, the suspension of NBA is the most injured fan, and most Chinese fans are concerned about NBA because of Yao Ming.

Rockets boss Alexander used to be a poor egg in NBA, and he became the fifth richest man in the league. It took only five years. Yao Ming's role in it is self-evident.

Yao Ming's retirement will be the first to be hit by rockets.

Despite the news of Yao Ming's retirement, David Schoemaker, the newly appointed chief executive of NBA China, said in a statement, "I do not think Yao Ming's uncertainty will have a negative impact". But for the NBA alliance, because of China's population base, economic leap and Yao Ming's support rate in China, Yao Ming's retirement will undoubtedly make NBA's income in sponsorship and broadcasting fees greatly affected.

Idol no longer

Live audience ratings will drop.

In the last two seasons, Yao Ming, who has been hit by a series of injuries, is basically in the semi retirement state. It has already lowered the audience rating of NBA live in China. As the most important idol of Chinese fans, once Yao Ming retires, the Rockets' live audience ratings will undoubtedly slide again to the bottom.

According to incomplete statistics, in the last season of Yao Ming's absence, the ratings of rockets in China dropped more than doubled, and the direct broadcast of CCTV's 5 sets was also downgraded. The direct reason was that without Yao Ming, there was no audience to join in, and its ratings were much less than before.

Yao Ming retired, while the NBA TV live audience ratings have dropped dramatically, it will also make NBA and Rockets fans fall.

New stars are hard to find.

Who will be the successor of Chinese basketball?

Recently, Chinese basketball has fallen sharply in the world rankings. "Who is passing the ball to Yao Ming?"

This sentence has been bumping for five years in Chinese basketball circles, until the injustice dies, has not found the answer.

As the world's top center, Yao Ming's presence in the national team is quite different from that of the national team. The Beijing Olympic Games are ironclad.

In the future, can the national team without Yao Ming still look up in the world?

Who will be the successor of Yao Ming?

After Yao Ming retires, how to promote the development of Chinese basketball is also a topic of concern for Chinese basketball fans.

As the boss of Shanghai shark, will Yao Ming let the CBA League get a great development after retiring, and whether he can become China's David Stern, all these will make Chinese basketball players and fans eagerly look forward to it.

Behind the scenes pushing hands

"Yao team": creating a business miracle

In addition to congenital conditions, Yao Ming has a special advantage in acquiring wealth, that is, Yao's team behind him.

The brokerage team, composed of several professionals, ensures that Yao Ming can continuously and steadily convert his popularity into wealth.

Besides Yao Ming, there have been other sports stars who have become famous all over the Chinese sports arena. However, when they are engaged in business activities, they often expose the mentality of quick success and instant benefit.

For example, after winning the Olympic gold medal, they signed several sponsorship contracts.

Although this can make their personal wealth grow rapidly in a short period of time, it may be because the sponsors' good and bad mix lead to the lack of stamina in the whole "money road".

In contrast, the Yao team displayed a more professional and cautious attitude in building Yao Ming's personal business image.

For example, when Yao Ming decided to enter the NBA as a champion scholar, numerous sponsorship contracts were placed before him. As a result, "Yao team" pushed away most of them, but signed a few well-known brands including apple and Pepsi Cola.

In the short term, if they push away those contracts, they may make Yao Ming earn less than ten million dollars.

But if we look at it in a more long-term perspective, it is this "less refined" signing idea that ensures the high-end position of Yao Ming's personal image, so that he can become the sponsor of countless international brands.

Within a few years of entering NBA, Yao Ming has been awarded huge sponsorship contracts from international brands such as Reebok, McDonald's, Coca-Cola and Visa, and personal wealth has been rising.

Money Master

Yao Ming has extensive investments.

Although announced the retirement, Yao Ming previously invested in the industry involved in the sports industry, catering industry, IT entertainment industry, electronics industry, and so on, the antennae are extremely wide, so that he will maintain certain economic income in the absence of salary.

The YAO restaurant has invested more than 1 million dollars, and is located in the "YAO restaurant" of Houston's bustling commercial street. Currently, it has opened several branches in Shanghai and Houston.

In March 2006, the whale music network was jointly established by Yao Ming, Yao Ming's agent Zhang Mingji and music industry Chen Ge, and the scale of the whale music network was 20 million yuan.

California fitness club in April 2007 and September, the largest private chain fitness agency in the United States, California fitness and Yao Ming cooperation, respectively, in Beijing and Shanghai opened the California fitness Yao Ming sports hall.

In July 2007, Shanghai men's basketball team invested 20 million in the Shanghai men's basketball team in the early days of Yao Ming's investment. Yao Ming and his management team will win the management rights of Shanghai's Eastern men's basketball team in the next 5 CBA seasons.