Quality Safety Situation And Development Countermeasures Of Children'S Clothing In Zhejiang

At present, there are about 5 billion children's garments produced in China each year, and the production of children's clothing accounts for about 10% of the total clothing output in China.

Among them

From 2008 to 2010, the national spot checks of children's clothing products and Zhejiang provincial supervision and spot checks showed that the quality problems of pH in Zhejiang children's wear products exceeded the standard, formaldehyde content was over standard, and fiber content was more prominent, which made a warning for the healthy development of children's clothing industry in Zhejiang province.

Recently, through a lot of testing data analysis and market research, the author has comprehensively analyzed the hidden danger of quality and safety of children's clothing products, and put forward the methods and ways of quality risk prediction and control.

Quality and safety of children's clothing industry in Zhejiang

It can be said that the rise of children's clothing industry in Zhejiang is based on the development of low-cost products to develop low-end products.

Because of the small profit margins, many enterprises are struggling to survive in the vicious cycle of low price and low quality, lack of standardized production management and lack of necessary factory inspection means, resulting in poor quality stability.

According to statistics, from 2004 to 2010, the overall pass rate of Zhejiang provincial supervision and spot checks in Hangzhou, Wenzhou, Ningbo, Jinhua and Huzhou increased year by year, but the pass rate of children's clothing products in the province remained at around 80%, indicating that the overall quality level of children's clothing products in Zhejiang province was low.

In all spot checks, there are different quality problems in the pH value, formaldehyde content and color fastness of children's clothing products. PH and color fastness are the main factors that cause the hidden danger of product quality.

It is a common quality problem existing in textile and clothing products that fiber content is inconsistent with appearance and sewing.

In particular, fiber content and label identification are not technical in themselves. As long as they are carried out according to the standard requirements, there should be no problem of unqualified.

But in fact, many of the unqualified children's clothing products are caused by fiber content or labeling problems.

Quality safety risk assessment of children's clothing products in Zhejiang

The quality risk caused by the 1. industry characteristics.

The children's clothing industry cluster in Zhejiang province has already formed a certain scale. But generally speaking, the absolute main body of children's clothing enterprises is the individual workshop type family business, which poses a threat to the real high quality, high grade and individualized children's clothing brand, and has a negative impact on the reputation and development of the gathering place itself.

Many enterprises are struggling to survive in the vicious cycle of low price and low quality. Production management is very irregular, resulting in product quality risks.

If we do not solve the integration problem of children's clothing industry and curb the excessive growth of production capacity, we can not fundamentally solve the risk of children's clothing product quality caused by low price competition.

2. quality risk caused by production mode.

The processing and production process of children's wear industry needs simple equipment and low technical requirements, so the access threshold of ordinary children's clothing enterprises is relatively low. Therefore, children's clothing industry in Zhejiang is still dominated by small enterprises, that is, the production scale of less than 100 people has become the mainstream of children's clothing enterprises, more than ten people, most of the enterprises adopt single piece production mode, low production efficiency, low industrialization level, and imperfect production management, which makes it difficult to guarantee the quality of the products.

From the perspective of supply, because of the low entry threshold of such industries, the competition between middle and low grade products is increasingly stimulated, and the competition among production enterprises is mainly based on low cost competition. Inevitably, "price war" is inevitable among clusters, which seriously affects the sustainable development of industrial clusters, resulting in the difficulty of overall improvement in product quality, and the problem of product quality and safety is highlighted.

3. quality risk caused by standard imbalance.

The national quality standard is the main basis for measuring the quality risk of children's clothing products.

At present, the risks caused by the standard imbalance mainly come from two aspects.

First, children's clothing product standards and fabric product standards in the assessment of formaldehyde, pH value, color fastness of these indicators failed to achieve unity.

For example, the standard color fastness to wet rubbing of fabric products is lower than the color fastness requirements of children's product standards, that is to say, the fabric is qualified, and the assessment of children's clothing is not qualified, which brings risks to production and management. The two is the imbalance between product quality index, sampling plan and national standard.

Because the quality index is difficult to be scientific, accurate and objective in practice, it leads to distortion of the index. The sampling scheme emphasizes safety index, neglects the use value of the product itself, and causes the risk of product quality.

4. quality risk caused by interest driving.

Judging from the survey, the problem of the quality of children's clothing products is indifferent with the quality consciousness of the enterprises, and the internal quality management is weak, especially in the implementation of product standards and quality inspection.

A considerable number of enterprises are in a state of survival, and do not control the quality of products at all.

Objectively speaking, the scale of children's wear enterprises is generally small, and the annual sales volume of more than 90% enterprises is less than one million, and the inspection cost of thousands of yuan at any time is indeed a great expense for the small profit children's clothing enterprises.

Cost and profit are the source of interest driven, and some illegal enterprises are driven by profit and profit only. The production of low quality children's clothing products and entrapment of consumers are the root causes of product quality risks.

Risk control of children's clothing product quality and safety in Zhejiang

Zhejiang province children's wear products are large and wide, occupying more than 80% of the country's wholesale sales share of the two class, forming a radiation for the National Children's wear retail market, and even the Middle East, Russia and other international markets.

According to the characteristics of the quality and safety risks of children's clothing in Zhejiang Province, combined with the actual situation, the following risk early-warning and control measures are put forward:

1. gradually establish and improve children's clothing product forecast, early warning, prevention and grading system.

First of all, we must establish and improve children's clothing product prediction, early warning, prevention and grading system.

First, establish and improve the corresponding organizational system. It is suggested that the children's clothing products forecast and early warning working group be composed of relevant department leaders and provincial experts to conduct regular surveys and random checks on children's clothing production enterprises and distributing markets, timely analyze market information and test data, comprehensively and accurately grasp the dynamic quality of children's clothing products, scientifically compile forecast and early warning reports, and formulate preventive and emergency grading plans.

At the same time, we will regularly follow the US Consumer Product Safety Commission, the European Commission's non food quick warning system and other foreign websites, and send out early warning information in time.

Two, according to the characteristics of children's clothing industry, we should set up a monitoring system regularly, fixed-point and fixed factories, and develop special software for monitoring and monitoring, so as to realize on-line electronic monitoring.

The establishment of monitoring points should be broad, representative and independent, so as to facilitate the comprehensiveness, accuracy and timeliness of relevant information collection.

The three is to establish an independent sampling inspection institution to avoid distortion of sampling and testing data.

The four is to set up a forecast and early warning system and form a benign channel for timely feedback.

Second, we must establish a market intervention mechanism and elimination mechanism, strengthen the rectification of the specialized market, formulate rules and regulations, focus on honesty and the rule of law, crack down on counterfeiting, and purify the market.

2. gradually establish a public welfare quality inspection system for children's clothing.

Because the scale of children's clothing enterprises in Zhejiang is generally small, the traditional single piece processing and low price marketing mode have basically taken shape, so it is difficult for the government to change the existing industrial structure.

Therefore, it is very difficult for enterprises to control the quality of fabrics or finished products voluntarily.

For this reason, the government should gradually establish a free quality inspection system for public welfare from the perspective of guiding industry development and cultivating market development, and carry out free inspection or subsidy inspection or other preferential policies for enterprises entering the market for fabric sales, so as to ensure the safety of fabric quality.

Judging from the production mode of children's clothing industry, fabric is the most important factor that causes the risk of children's clothing product quality and safety. As long as the enterprise controls the quality and safety of fabrics, the quality and safety of children's clothing products have a basic guarantee.

To fundamentally solve the fabric quality problem, the most effective way is to let the fabric enterprises or children's clothing production enterprises voluntarily and voluntarily to check.

For children's clothing enterprises carrying out inspection, we should establish a red list or a quality reputation list to guide market consumption.

3., strengthen supervision and strengthen policy guidance, and promote the healthy development of children's clothing industry.

Because the children's clothing industry in Zhejiang province mainly exists in the form of family workshops and develops with low profit, low quality or low price, the driving force of their survival interests is very strong.

Therefore, only by increasing administrative supervision can we establish an effective order of fair competition and curb illegal acts of product quality.

We should strengthen quality publicity, publicity and legal publicity for enterprises. Publicity and education should be the first priority, and key typical cases should be investigated and dealt with. The resolute rectification of the reorganization and the resolute closure of the closure will make the administrative law enforcement really deterrent.

The supervision of children's clothing market should be strengthened.

At the same time, governments at all levels should, through policy support, actively encourage enterprises to integrate and restructure and support small businesses. We must resolutely reduce backward processing mode and excess production scale, and guide enterprises to take the road of new industrial production.

Through the above measures, we will vigorously promote the orderly and orderly market competition in the region so as to effectively promote the healthy development of children's clothing industry.