Footwear And Apparel Industry Is Turning The Corner To Internationalize &Nbsp, Making Efforts To Build Its Own Brand.

Consumption of footwear in the ascendant

As a "world factory", China's cheap labor force makes the brand of foreign shoes and clothing brand unusually heartbeat.

In Dongguan, Shenzhen, Wenzhou, Hangzhou and other places, it is difficult to count factories for the international shoes and clothing luxury brand OEM.

They are large or small, or direct orders or "two orders", or produce finished products or only do a certain process.

Some people in the industry believe that these enterprises will become the makers of local shoes and clothing brands one day.

In 2003, Wenzhou Xia Meng company signed a joint venture with Italy Zegna group to form Sino Italian joint venture Xia Meng Yi Jie Garments Co., Ltd., a part of Zegna products.

"At that time, people were not very familiar with the concept of internationalization. Xia Meng seized this opportunity."

Chen Xiaoxiang, chairman of the board, said that in order to enter the high-end brand market, Chinese brands need innovation and talent besides sticking to principles and down-to-earth.

Chen Xiaoxiang believes that if we want to enter the international high-end brand market, we must first make China's own brand bigger and better in the Chinese market.

Shoes and clothing enterprises should do well in marketing, brand promotion and promotion on the basis of product quality.

"In the future, those enterprises that are the foundry of international shoes and garment brands will grow and grow, and their innovative brands will have the hope of becoming an international brand."

Shen Yingqin believes that China has no real high-end brand of local shoes and clothing at present.

"To make OEM for high-end shoes and clothing brands abroad, although we can only get very little processing fees, we should take the long-term view to help foreign high-end shoe and clothing brands.