Old Heat And Old Nostalgia

Reminiscence of pastoral sense, broken flowers, old fashioned cheques, handsome jeans and simple water washing, bring an old style of advertisement posters, bring cool and clean feeling to the hot summer day.

From Europe to Japan, the trend of "ancient" is prevailing. Only those who are able to enjoy their own music can show the soul of Vintage.

Kate moss, Agyness Deyn, Lindsay Lohan and other stars are the best interpreter of "Gu Gu".

"Ancient" is to constantly change, no way to wear patterns to calculate cattle.

However, although "ancient" is used in a mess, what is "old" is not estimated by a few people.

The real "old" is something with the age, and what is not produced now has the epitome of that era.

That is to say, "Gu Gu" has always been the substitute for second-hand clothes, and the so-called "old wind" is to match or pform second-hand clothes.

However, after wearing second-hand clothes, after all, a lot of people will get a bit of stress. So brands including Me&City, Guess and so on have launched a large number of costumes and accessories with antique style. It is known as "retro", regardless of its shape, color and printing.

Perhaps nostalgia and fashion have always been separated from each other, only one after another, so there is a famous saying that "fashion is the history of retrospect".

We can't keep up with the trend of fashion. We just need to keep up with our nostalgia.

Because simply chasing fashion is far less exciting than remembering the childhood and youth of those who never return.

This autumn, GUESS joined hands with the famous photographer Ellen Von Unwerth, taking two popular star Amber Heard and Silvu Tulu as heroes and heroines, taking a classic love story between Sharon singers and a single cowboy.

The classic black and white images in the advertisement remind people of the western classic cowboy film that was defined in twentieth Century in 50s and 60s.