Yangcheng Clothing Business Innovation

Baiyun world leather goods exhibition center is fully operational.

Baiyun world: innovative business model

First class brand, super leather goods, super low price... This is the scene I saw at the negative door of the Baiyun leather trade center. It is learnt that, in order to meet the needs of the public, expand the popularity of the central brand and enhance the influence of the brand, Baiyun world leather trade center set up a discount area for the South Gate of the center, so that the passable customers can come here to amend their favorite products.

Up to now, Baiyun world leather products discount area has gathered many leather goods brands such as Yi Di leather, T&C, Dudan, Ji Qing, Ma Ni Ni, Jenny Grace, Da Hong Ying, Heng Dali, short tree and so on. The center official told me that many customers want to have such a low price promotion stall to meet the needs of retail.

It is understood that according to the market situation, constantly adjusting the format mode is the practice of Baiyun world leather trade center. Facing the huge space of the retail market, Baiyun world Leather goods The trade center took the initiative and set up a brand discount area at the South Gate of the negative center of the center for the first time, which was favored by customers.

Meanwhile, the Baiyun world leather product has just opened. Exhibition trade The center also changed the business mode of Baiyun world leather trade center wholesale and retail business, but positioned the center as the brand enterprise headquarters base of leather industry, and all the merchants stationed in it were independent brands.

Baiyun world leather products exhibition center integrates creative design, brand incubation, international trade, new product display and office functions as an integral whole. It has seven centers, namely, international trade center, leather information service center, leather design and creative exchange center, leather goods brand promotion center, leather goods industry talent center, customer service center, e-commerce center and so on.

Baiyun world leather goods exhibition and Trade Center is put into operation to enhance the quality of Zi Yuan Gang. Leather business circle The overall image has played a positive role in promoting the independent brand building of leather goods industry.

It is understood that according to market trends, innovative business model has always been Yi Feng home ("Baiyun world" brand operators) always adhere to the practice. Based on this principle, the company successfully created the Baiyun world leather trade center, the Baiyun world leather goods exhibition and Trade Center, the Baiyun World Women's Wear Exhibition and Trade Center, the Baiyun Garment City, the Baiyun world trade network, and so on. {page_break}

Mode of "one land and one avenue"

One Avenue: global fashion sourcing center

China is the largest garment producer in the world. In 2010, China's clothing exports amounted to 206 billion 530 million US dollars. Experts said that China's clothing exports still had more room for improvement. Because in the past, the export of clothing to a large extent was dependent on traditional modes such as trade fairs. Today, with the rapid development of e-commerce, many foreign trade enterprises should expand the international market with the help of "offline Exhibition + e-commerce" mode. In 2005, when China entered the first year of the post quota era, China's apparel industry was rising rapidly, and it also encountered unprecedented challenges. It summed up in eight words: manufacturing power, small brand country. This is mainly manifested in: large quantity, but low product quality; heavy manufacturing, but low R & D capability; strong production, but poor marketing; heavy products, but weak brand building. In the face of the current situation, the industry has put forward the eight character policy: upgrading grades and branding.

Faced with the current market situation and the actual situation, people and business (the first avenue operator) put forward the concept of creating the global chief clothing purchasing center, and developed a total area of about 1 million square meters and 15 billion of investment.

It is understood that the first avenue is designed to attract five types of customers. One is China's excellent clothing owners and top designers; the two is the clothing supplier's supply base, is the concept of a rear area; three is a supplier of a Chinese online shop; four is a designer's intensive store; five is a free clothing brand entrepreneurial base. It will become a platform for China's excellent garment manufacturers, a supplier base for China's online stores, export bases for China's foreign trade clothing, a supply base for 300 thousand retailers for people and business, and a brand venture base for Chinese excellent fashion designers.

After completion, the first avenue will become the world's chief clothing sourcing center, the first comprehensive living complex of the city, the first national independent fashion brand business center, and the world's largest export portal for foreign trade clothing, so that the world can appreciate the strength and style of Chinese clothing. {page_break}

Red cotton fashion city: the "headquarters economy" model is unique.

In 2007, after the re positioning of the market and strategic layout, the red cotton international fashion city was born. In the business circle, kapok pioneered the principle of zoning planning for wholesale shopping malls, dividing existing customers into 8 regional venues according to their different business categories and categories, and making every effort to build a "borderless fashion city". The red cotton international fashion city has become a high-end fashion trend clothing wholesale spot center, clothing brand chain center and fashion trend release exhibition center.

In order to adapt to the market development, the red cotton international fashion city has intensified efforts to adjust the variety structure in the field, and implemented the strategy of "headquarters economy" to attract the flagship stores and the famous clothing brands to settle down, and constantly absorb the fashionable elements of fashion so as to enhance the merchants' awareness and ability to interpret the trend of fashion. At the same time, we should pay close attention to the service management, improve the supporting facilities, strengthen exchanges and cooperation with foreign garments, and build a "red carpet" international brand.

Kapok international fashion city red cotton in Liuhua business circle first took up a "Korean wave" hand in hand with Han Guodong door brand clothing wholesalers, in the two and seven floor, specially opened Korea wave base camp, all brand sources are directly supplied by Korean wholesalers. The two and seven levels are located in the South Korean level, with 12000 square meters of South Korean floor, and 108 shops run by Koreans. Bu Xiaoqiang, general manager of Hong Kong International Fashion City, said: "the Korean clothing industry has developed to maturity, but the demand for Korean market is not strong, plus labor costs continue to rise, lack of skilled workers and other reasons, accounting costs rise, while China has low processing costs and huge market potential. "Kapok provides a quality platform for the exchange and development of clothing brands between China and Korea". During the "11th Five-Year" period, the development of headquarters economy was regarded as an important means to promote economic transformation. KHP will take the opportunity to respond positively to the development mode of "headquarters economy". For the brand sales center, red cotton not only takes more rent concessions, but also provides intimate service. For the introduction of brand, kapok also set the threshold, in addition to operating area, the brand also has a certain reputation, its clothing to guide the trend, sales center at least to the Pearl River Delta. Kapok dare to innovate and try to provide demonstration for the fashion development mode of Liuhua clothing area. {page_break}

Win win in supply chain management

As we all know, the competition of garment industry has risen to the competition of supply chain resources at the present stage. Whoever masters the resources of high quality supply chain can win in fierce competition. Facing the reality and Prospect of the clothing industry, such as "labor shortage, wage increase, raw material price rise, order shrinking, RMB appreciation", the 20 year experience of the garment production experience of the company has given its own answer: transfer and transformation, and create a special clothing supply system.

Xie Jinghui, general manager of the company, told the author that the so-called transfer is to import advanced foreign resources into China, shift key positions and open up new domestic markets. The so-called transformation is to transform from manufacturing in China to China, and realize the transformation from OEM to ODM, in order to design and enhance the value and create ODM supplier brand -- Jia Ye special clothing supply system.

First of all, by virtue of the group's advantages in serving foreign apparel listed companies, the group realized a group of designers, board planner, pattern designer and full time procurement to serve a new brand customer through the group's strong R & D capability. The timely follow-up product plan developed and designed the new product according to the brand style to achieve more than 100 quarters per quarter, and realized the rapid integration of buying, selecting, designing, proofing, and changing the board, which saved a lot of manpower, material and financial resources for the brand. We really made the customized brand for the customers and provided the special ODM/SPA design service.

Secondly, the company uses the group's methods to serve the fast fashion brands abroad, and enables foreign buyers resources in London and other places to provide the most popular clothing styles for the brand by updating the average weekly rate of 20. After the completion of the design process, it provides fast follow-up for the brand manufacturers. After the customer confirms the model, the production cycle of needle woven products is only 10-20 days, and the production cycle of wool weaving products is only 20-30 days. This speed effectively guarantees the brand manufacturers to launch new products and seize the opportunity in the fierce market competition. It really provides the most popular fast fashion service for brands.

Once again, we are relying on the group's ability to provide comprehensive product OEM and ODM production services for many years, and provide customers with all kinds of clothing, including leather, feather and bra. For many years, the group has established a strong production system through wholly owned equity offering, equity financing and equity participation. It can conduct ODM OEM design and production by FOB and CMT through independent design and development. Omnibearing services effectively solve the problem of brand manufacturers' production orders and various production channels are not smooth, supply problems and many other problems, so that brand operators can concentrate on their main theme: R & D and marketing.

In the end, the company has been using the external production experience from OEM foundry to ODE for more than 20 years, and actively follows the three rules of the group: high cost performance, stable quality and delivery time. Because production orders are stable, corporate culture is recognized by employees, staff enthusiasm is high, stability is good, and the guarantee of technical force effectively guarantees the stability of product quality. We guarantee that we can provide cheap, stable and well service products for brands.

It is reported that after such a shift and transformation, the company has been making continuous orders. It is not only doing the quarterly product development design for the large and medium-sized women's wear brand, but also the FOB production of the ODM OEM, and also makes the FOB and CMT production for the famous large-scale leisure brands and e-commerce brands in the form of OEM, and provides small and fast fashion ODM production services for small and medium-sized brands and network operators. There are more than ten famous brands in the clothing industry who have deep cooperation with Jia Ye company, and within six months, the performance of the company has achieved leaps and bounds.