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    Textile And Garment Industry Cluster Needs Characteristic Specialized Market.

    2011/7/15 15:56:00 40

    Textile And Garment Industry Cluster Market

    Since American scholar Michael Porter formally put forward the concept of industrial cluster, industrial clusters have become a common phenomenon in the process of industrialization. At present, some industrial clusters with local characteristics are growing rapidly in the central part of the textile and garment industry. Such as Hubei Hanchuan sewing thread yarn, sewing thread in this subdivision industry has become famous. However, compared with Jiangsu and Zhejiang provinces, there are still many deficiencies in the industrial clusters in the central region, especially in the absence of a distinctive professional market.


       major Market is the inevitable outcome of the development of industrial clusters to a certain extent. Many cases show that the specialized distribution of industrial clusters almost depend on the relevant professional market, and form a wider industrial chain through the corresponding professional market network, thus promoting the continuous development of various specialized industrial clusters. The Yangtze River Delta region is an important industrial cluster of China's textile and clothing industry. These clusters have at least two characteristics, one is the distinctive industrial characteristics, the two is the specialized market as a backing. In Shaoxing, Zhejiang, the city and Shaoxing counties are mainly made of chemical fiber and fabric, and have the professional market of Keqiao China Light Textile City. Shangyu is mainly cotton textile, Shengzhou is mainly tie, Zhuji is mainly socks, and Xinchang is mainly wool spinning and spinning machinery. Jiangsu has formed the Changshu clothing plate, Jiangyin wool textile plate, Wujiang silk plate, Zhangjiagang wool sweater plate, Haimen home textile plate, and so on, and a large "one Township, one product" characteristic Township, such as the silk town Shengze town and so on.


    At a forum, the Hanchuan municipal government of Hubei province and Spin All the representatives attended the joint discussion of the future development path of Hanchuan textile industrial cluster. Among them, "quickly establishing a professional market with local characteristics, changing the purchasing power of raw materials and selling products to speak in a passive situation" is considered by the participants as the most important issue. With the professional market and relying on it, the external market can be imported through the form of purchasing meetings and trade fairs, so as to promote the transformation and upgrading of local industries.


    Judging from the recent situation, the rapid upgrading of textile economy can bring great prosperity to the professional market, and may also bring various hidden dangers to the emerging textile market. For example, Wuxi, Tongxiang, Tianjin and many other textile market, do not ask the local textile supporting resources, do not investigate the potential of consumption, build a "textile empty city". We must not be vigilant against this. In a sense, the professional market is also an industrial cluster, which is the industrial cluster with the circulation industry as the main body. Pattern Transformation and transformation. According to the analysis of the industry, from the perspective of the whole industry chain, the traditional textile specialized market in China mostly follows a "push" industrial chain with weaving as the link, which is actually a "storehouse" mode of storehouse. Apart from manufacturing enterprises, no other interested parties are concerned about the brand. As a result, apart from a part of enterprises that have the ability to control the whole process, the brand operation of most enterprises is gradually weakening. With the advent of the modern network economy and the era of experience economy, the traditional industrial structure that is not only centered on production is changing, but also the industry resources are effectively integrated by the strength of the textile market, making the textile market a new industrial entity. From the result of reverse integration of the industrial chain, China's textile industry is forming a "pull" industrial chain with the textile market as the core, that is, the core of the purchase chain and the network trade chain, which constitute a new mode of professional market driving production development.


    With the continuous development of the textile industry and the gradual increase of consumption level, simply Price Winning is hard to ensure the further development of industrial clusters, while deep characterization and fragmentation become more powerful "magic weapons". For example, people who have been to Haining Leather City in Zhejiang will find that the gap between the price of the market and the shopping mall is much smaller than that of the previous years, but the source of tourists has not decreased. And similar to Hubei Hanchuan, which has certain professional advantages and details, and is facing the problem of single product structure and low grade, it should always pay attention to its upstream raw material (fiber) changes, because yarn innovation is more than 70% of fiber innovation. For example, the future development direction of the chemical fiber industry is to make use of advanced equipment and technology to save energy and reduce consumption; the two is to further develop the application of differentiated products (such as "super cotton imitation") and functional products; the three is to find alternative products (biomass fiber and biochemical raw materials) for the increasingly depleted oil resources; four, vigorously develop the application fields. industry With a broader market. So the yarn industry cluster can focus on these development trends and combine its own characteristics, focusing on planning the future development direction.
     

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    成功創業五關鍵

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