Most Of The Reasons For The Fake Origin Of Clothing Brand Are Chongyang Psychology.

Thousands of thousands of shops are decorated in splendid shops. clothing In brands, you often see a string of words: Italy, Rome, France, Paris, fashion capital, royalty and nobility. These words will undoubtedly give people an illusion that these brands must be genuine and foreign goods, and it is a classic with decades of history. brand Otherwise, it will not be so expensive, and there will not be so many people to spend. But the truth is a surprise. This kind of brand that looks very noble is actually made in China, and the registration time will not exceed 10 years.

This is the embarrassing reality of China's clothing consumption market. There is a classic passage: a coal boss travels to Italy, where he scatters banknotes, buys a pile of valuable clothes worth tens of thousands of dollars, returns home happily, opens his clothes and looks at it, but finds it "made in China".

Needless to say, Italy, France, etc. fashion The birthplace of the gold lettered signboard makes Chinese people flock to it, as the hairy crab produced in Yangcheng Lake is worth more than other places. The vinegar from Shanxi is popular among other places. The garments made in Italy are also better than those in China. The advantage of origin makes these products innate advantages, so that the products of non origin products are jealous and jealous. Since the sky is no match for you, then I will be a Shanzhai, so you will have a fake place of origin.

Clothing origin in China Counterfeiting It is to register a shell company in foreign countries or in Hongkong, China, and package the garments made in China into "foreign brands" or "port brands", and then fabricate a series of brand development history, such as fabricating the beautiful story of the brand popular in the French upper class, pushing the establishment time of the brand forward for decades, so that the fake foreign brand will be changed and its price multiplied. The average consumer is absolutely impossible to verify. It is said that it is the huge benefits brought about by the counterfeiting of the origin. In the small town of a gathering place in the south, the local government has openly encouraged local clothing companies to register in Japan, Korea and other places, and encouraged local cultural and creative companies to provide a complete set of brand design and creative packaging for their Japanese and Korean identity. With the support of the government, the local origin fraud has formed a complete industrial chain, and its economic benefits are remarkable.

As a result, the intermediary business of the current registered company is very prosperous. These intermediary companies can provide the names of countries such as Britain, Italy, Korea and so on, and the names of group companies, international groups and so on are also "chosen with you".

It can be said that a large part of the spread of the origin of Chinese counterfeiting is caused by the worship of Yang.

And Chinese consumers "worship foreigners" consumption Psychological differences, Japanese consumers are more "narcissistic" and prefer their own things. Chinese consumers regard their products as wives, and feel that they are good at others; and the Japanese regard their products as children, of course, their own good. Looking at it, all the products sold in Japanese shopping malls are local products, which are printed with Japanese "body and texture", meaning native Japanese goods. Just as the Chinese are happy to buy imported goods, the Japanese are most interested in buying their own goods.

But Japan has a small population and a large population density. Local products simply can't satisfy the needs of Japanese consumers. The local psychology of Japanese consumers and the actual consumption reality have created Japan's counterfeiting of large quantities of imported products. If the eel imported from Malaysia was put on the lake for a week, it would become an eel produced by the famous lake. The North Korean clam was placed in the sand beach of Japan for a month, and it became a Japanese clam. Japanese wear clothes. Apart from the fact that Europe and America can impress their minds, the Korean products that are popular in China are very low in Japan, and Chinese clothing is harder to impress them. They actually prefer Japanese goods.

As a "victim", in order to protect himself as the image of fashion origin, Italy Fashion Association launched a campaign against "label free clothing". However, this movement has also been opposed by many international people, and it is suspected of protectionism in Italy. In fact, for counterfeiters, apart from the slight increase in the cost of mandatory labelling of labels of origin, there is no material impact on market sales. European fashion people even think: "this logo not only does not benefit consumers, but misleads consumers, such as a" madeinItaly "shirt, but in China. Sew "

The counterfeiting of origin has deceived consumers, harmed the interests of consumers, and let consumers buy a servant girl with the money of a married lady. But what can you do if you are willing to fight and get ready? Fraud is also justified.