"JEANSWEST Cup" Competition: Where Does "Dream" Fly From?

In July 1st,

The preliminary assessment was held at the 798 Art Center of Beijing.

The jury team of this year's competition has changed greatly. The strong lineup of famous designers Liu Yang, Wu Xuekai, Wang Yutao, Qi Gang, Yang Qibin and Deng Dazhi has highlighted the commercial value and social influence.

According to the usual practice, after repeated screening, a total of 80 pieces of sketch work stand out, 20 seats in four East Asian Games (Nanjing), South (Guangzhou), West (Chengdu) and North (Dalian), and the finalists will hold the semi-finals in September.

Since this year, we have stepped up the promotion efforts. Since the competition started in March to June 15th, we have received 6563 contributions from 210 colleges and universities in the whole country. The number has increased by nearly 500 from the previous one.

Among them, social manuscripts rose from 102 copies to 110 copies, and the proportion of University manuscripts accounted for 98% of the total manuscript, which was basically the same as the previous one.

From the significant changes made by the judges to the persistence of the social manuscripts, we can see that the "JEANSWEST Cup" has become more and more mature after 20 years, that is, through the edification and immersion of the market atmosphere, the teaching of colleges and universities will be infinitely close to the target of the workplace.

Constantly building social forces

One argument is that there is no quantitative breakthrough in the social source of the JEANSWEST cup because JEANSWEST brand is far away from the consumer groups outside the Academy.

The most common response is that the positioning of the competition itself determines that it will leave more competitive seats to potential students. The influx of professional designers will inevitably lead to crowding out effects on the real beneficiaries of the competition.

In this interview, the reporter learned that although the judges are the same team, the selection of the social draft source and the source of the University manuscript is totally the two set of standards, but this "standard" embodies the psychological scale of the judges.

"Two works of the same level, if you are from the hands of students, you will not feel easy, but from professional designers, they feel that they are unavailable."

JEANSWEST cup design elite vice president ho Zhen broke the window paper.

In fact, the competition welcomes the active participation of more high-quality social manuscripts. "Just like a match always needs a faster leader, because with their competitors, they can bring advanced design concepts and market style into them, so that runners can learn more skills outside the ranks."

Yang Qibin, senior judge of the competition, said.

In such an atmosphere, it is not a luxury to inspire more excellent works to return to the sea.

"The current competition market has different styles gathered together, their respective positioning and characteristics determine the choice of people. The core of casual wear is its own unique concept, and it is also a matter of time before we gather the best products."

Wang Yutao judges are very confident about this.

Medium function of sketch

Due to the strong professionalism of the entries, the selection is very meticulous, and every work must be carefully screened by the judges, so as to avoid missing a masterpiece.

At the scene, the reporter noticed that Wang Yutao's judges took out his mobile phone and took the sketches from time to time.

He told reporters that interesting things can bring pleasure to people of different ages and attract the attention of others for the first time. This is definitely a survival skill.

In the past, people always placed their hopes on Hongkong and overseas players. In recent years, they may be the impact of global economic factors. The works from these regions are becoming increasingly poor. Instead, the mainland Chinese players, especially those of unknown institutions in the past, come from behind.

This year, Huizhou University, which is known as a "cold door" in the initial evaluation, has let the judges set a very high impression.

In the absence of stunning circumstances, many works of Huizhou University bring exciting refreshing.

It has been nearly two years since the school broke the "zero entry" record in the contest, and its progress is difficult for many traditional elite schools to catch up with.

Yang Qibin judges joked that this is due to the power of the sketch. "We should thank the teachers in this school. They have not only delivered a batch of good works for the competition, but also done a great job for them."

The description of the sketch with the sketch is also the focus that the judges will not miss.

"Sometimes when you see a good work, you can't help looking at the author behind it.

If only a fine sketch is placed there, and there is no aura in it, you will immediately question whether the work is related to the author.

He Zhen told reporters that this is actually a common problem in job search. The so-called "gas field" of a person is composed of works, language, character, image and other comprehensive indicators.

Why is "dream" not beautiful?

This year's competition.

The theme is "dream flying", which is aimed at inviting young and energetic people to look forward to their passion and creativity on the "JEANSWEST Cup" stage, and to fly hopes and dreams. However, the judges who participated in the preliminary assessment have a prominent feeling that these "post-modern dreams" of the post-90s generation are not beautiful enough.

In this year's contestants, we saw quite a number of "post-90s".

"From their works, we can hardly see that this age should be vigorous and steady, but lack of vitality is a common feeling.

If you want to dream, you need to make it more fuller. "

With the feelings of Wang Yutao's judges, let's take a look at those sketches that he took with his cell phone. "Cute, cartoon, interesting and pparent" is his favorite style feature.

Aside from the fact that not every student who reads design major is in love with the design factor, many judges think that the "limitation of imagination" of the contestants may be related to changes in the reference system.

Economic factors have resulted in the reduction of the magnificence of masterpieces in the world. Many of the demonstration elements that are available for beginners are weakening, and there are fewer examples for young students with similar learning styles.

In the past, "academy children", often talked about, are really rare this year.

"To say that the work is not gorgeous is not to advocate exaggeration, but passion and atmosphere should not be weakened, which is undoubtedly the most valuable resource for the creative release of the creative subject."

Chen Wenjia, senior manager of JEANSWEST promotion department, said that there is still a chance to make up for the pition to ready-made clothes. The competition is just over half from the finish line. Who knows that the 90's will not leave the dream behind?