10 Ways To Get Customer Information

Ten ways to find the information you want:

1. search: move your fingers, the information is in the fingertip; the Internet information lets you search -- enterprise website, news report, industry comment and so on.

Advantages: large amount of information and wide coverage.

Disadvantages: accuracy, reference is not high, need to be screened can be used at ease.

2. authoritative databases: who they are; authoritative statistics and analysis of industry information or enterprise information are important points for reference and important for enterprise sales.

Advantages: content is authoritative and accurate.

Disadvantages: not easy to get.

3. professional website: many are free. In order to promote development and communication between different industries or industries, there are often professional websites or professional websites for technology.

Advantages: a professional look at the industry, with reference, enterprises can be compared.

Disadvantages: it does not contain deep information.

4. Exhibition: the most worthwhile place; exhibitions will be held regularly or periodically.

There will be many exhibitors.

Advantages: richer and more specific information.

Disadvantages: uncertainty of exhibition time.

5. old customers: you ignore the information.

6. competitors: let competitors tell you your customers' information.

7. customer enterprise: he will provide you with some necessary information.

8. Market Research: if you want to sell well, you have to do it.

9. meetings and forums: pay attention to those views of the minds, which will have a profound impact on the development of the industry.

10. professional institution: provide professional information for you.

Collecting the information we need from multiple channels is an effective way to ensure our information is comprehensive, because customer information has a great impact on the professional judgement behind us, so we should take it seriously and seriously.

When acquiring customer information, we should fully clarify our own information needs, actively gather potential customers' information, perceive the market with keen tactile perception, discern our competitors, track the evolution of dynamic information in real time, and understand the whole picture of the industry market.

After collecting information, we need to sort it out so as to facilitate timely response and save time.

We must learn to excavate and extract information value, so that all kinds of data collected can be maximally served in the sales of enterprises.

First, big customer base information.

What kind of customers are they?

How big is it?

How many employees?

How many similar products will be bought in a year?

What are the consumption, consumption patterns and consumption cycles of major customers?

What is its organizational structure?

Do we have enough communication?

Do we understand the situation of different departments?

What is the basic state of the industry in which customers are located?

The position and scale of big customers in the industry?

And carry out appropriate dynamic management according to the changes of key customers.

Second, project information

Project information is the key factor of evaluation. When we have a strategic plan for major customers, if there is no basic understanding of key account projects, we can not talk about the following exchanges and cooperation.

What is the customer's latest procurement plan?

What are the problems to be solved through this project?

Who are the decision-makers and the influencers?

Is the procurement schedule, procurement budget and procurement process clear?

What are the special needs of customers?

Third, competitors' information

Under fierce market competition, we have to pay more attention to our opponents, so as to prevent unexpected attacks by competitors and thus affect the sales of our enterprises.

Competitors' information includes the following aspects: product usage, customer satisfaction with their products, names of sales representatives of competitors, characteristics of sales, relationship between the sales representatives and customers.

How to win in the market of product homogenization and market convergence?

Digging into the actual needs of customers, moving customers, understanding the family status of the customers, graduating universities, favorite sports, favorite restaurants and food, pets, reading books, the location of the last vacation and the next vacation plan, daily trip, the role of the organization, the relationship between colleagues, this year's work objectives and personal development plans and aspirations, let him trust you and fall in love with you.