Ancient Porcelain Pieces Change Jewelry &Nbsp; Favored By The Market.

jewelry

In Shichahai, Beijing, there is an ancient porcelain jewelry store called "lily of the valley", which is made of jewelry from the collection of broken ancient porcelain pieces. When the product is launched, it is welcomed by the market with its unique and elegant flavor.

The shop opened a profit in the month, and now it has opened three stores in Beijing.

Broken ancient porcelain pieces become exquisite jewellery.

Lilan ancient porcelain jewelry store in Qianhai part of Shichahai, from the lotus market of the anmen West Street, along Qianhai to Houhai direction, ancient porcelain jewelry shop is on the roadside.

Entering the shop, the reporter saw that the decoration in the shop was more elegant, and deliberately used some Chinese elements, such as hand painted blue and white pattern chandeliers, and green glazed tile partition.

Except for a small amount of art porcelain, most of the containers are female jewelry ornaments.

According to the introduction, most of the jewelry in the shop is made from the fragments of ancient porcelain unearthed from Beijing. Usually, according to the broken position of the ancient porcelain fragments, the most beautiful part of the fragments is removed, and then designed by the designer, and the old silver cradle is made of gold and silver plated with hand-made silver.

"At present, the whole device is too difficult to receive. This is also the reason why the collection of porcelain pieces is getting hotter in recent years.

Although ancient porcelain pieces are broken, they provide many specimens. From that corner, we can see the beauty of ancient porcelain paintings and glazes.

At the same time, that kind of broken time gives people a sense of time.

In the face of incomplete, we turn it into a beautiful picture, giving people another aesthetic feeling.

Shopkeeper Lee said.

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There are also a very small number of modern ceramic jewelry on the shelves. The price is very cheap. Ms. Li said that sales are not the purpose, mainly for customer comparison. From the comparison of porcelain glaze, carcass, painting and other aspects, we can clearly see the difference between ancient porcelain and modern ceramics.

The reporter saw that the ancient porcelain jewelry in the shop was mainly made of blue and white porcelain, and Ms. Li explained that it was because of the beginning of Ming Dynasty, China's daily porcelain was mainly blue and white.

In jewelry, pendants are more than 70%, and there are rings, brooches, bracelets, earrings and so on.

In addition, some of the men's products have been developed, such as cufflinks, business cards, rings, etc.

Reporters noted that the price tag for each piece of jewelry in the container, besides the name and price, also specifically marked the age of ancient porcelain pieces.

Like a bamboo pendant called "Xiu Zhu", its shape is a thin rectangle with green and blue trees on it. It is marked as Qing Jiaqing / Daoguang period.

A red red lotus, marked the middle of the Qing Dynasty.

"Bamboo grove is one of the most classic styles in shops. It's just the most beautiful place in women's clavicle.

The style of these jewellery is after we have studied the fashionable jewellery abroad, we design the jewelry with modern fashion and beauty according to the picture of ancient porcelain.

Suits, shirts, dresses and even Cowboys can match.

In addition to the finished products, the shop also specially introduced advanced customization, with a threshold of more than 2000 yuan ornaments.

There is no customizing charge for the usual Sterling Silver Mosaic, but if the gold mosaic is used, the cost will be high, and there will be corresponding design and customization costs.

Some custom designs require thousands of dollars for design.

However, due to pure handwork and the scarcity of raw materials, the custom-made cycle usually takes about a month.

In order to enrich the product line, the store has constantly tried to apply blue and white porcelain to more fields, such as the buckle of cheongsam. For some collections of porcelain, it is combined with special technology to make high-quality products for high-end customization.

At the same time, the shop has launched a series of Chinese artistic silver ornaments and Enamel Jewelry, and embroidery jewelry is also coming soon.

"Ancient China, silk and porcelain were the most exported products, representing the highest level and realm of Chinese production, and it was very harmonious and harmonious to mix them together."

The consumers of ancient porcelain jewelry are positioned as middle and high-end people. Quite a few people have experienced the consumption experience and experience of large foreign brands.

It is reported that there is a very interesting consumption phenomenon, many men buy for women, women and male customers are basically half the proportion of half.

And women's consumption is not limited to middle-aged women with economic strength.

"The shop has trained a group of repeat customers from all over the country. When they go to Beijing on business, they will come to the shops or recommend friends."

Ms. Lee laughs at the fact that these repeat customers can now do business well.

Reporters learned that the price of Ancient Porcelain Jewelry from shops ranges from several hundred yuan to 10000 yuan. The price difference is mainly determined by the size of ancient porcelain pieces, and the integrity and scarcity of retained patterns.

Take on father's mantle and innovate

Houhai, the predecessor of this ancient porcelain jewelry store, is a porcelain shop specializing in celadon and white porcelain.

Ms. Lee's father is an art ceramic business. The ceramic shop mainly deals in two series: Longquan celadon and Dehua white porcelain.

Ms. Li said that he had always loved artworks, especially Longquan celadon, and had bought quite a lot before opening the shop.

After resigning from the company in 2007, he has been looking for a new career direction.

Once I talked with friends, I always dreamed of opening a porcelain shop in Houhai, where the most ancient Beijing atmosphere is.

Unexpectedly, the two people hit it off.

However, taking into account the increase in the flow of Houhai people and the expansion of popularity, the rents are becoming more and more expensive, and the possibility of making porcelain only to achieve profits is very small.

"At first, we found some cheaper Modern Porcelain Jewelry to sell, and the market reaction was very good.

But I was very dissatisfied with the porcelain jewelry, and I didn't feel good about it.

Just when father was doing the business of porcelain, he always liked collecting ancient pieces of porcelain, so he consulted with his father to do the ancient porcelain pieces in his hands.

Ms. Li said that they set up a special design team to look for old silver makers and famous manufacturers of jewelry in the market to process.

It is reported that after the listing of Ancient Porcelain Jewelry, it has been in short supply.

Although there are some celadon and white porcelain artworks in the shop's most innermost display, and most of them are works of masters of national porcelain carving, but in the words of shopkeepers, they are basically counted as their own collections, which are appreciated by visitors to the shops.

Ancient porcelain jewelry has developed from a container to occupy 3/4 of the store, becoming a well deserved flagship product.

Site Shichahai bar street

Shichahai, also known as Houhai, is located at the core of the ancient city of Beijing. There is a saying that there is Shichahai after Beijing.

The silver ingot bridge is a symbol of the Shichahai. The southern part is Qianhai, and the north part is Houhai. Houhai has always been West. It is also called the West Sea.

In 2003, Shichahai formed a bar street. Then, Beijing also made a clear plan in its development plan to make it a bar tea art coffee street.

In Shichahai, Qianhai was developed earlier, and the most famous place is lotus market, which has become a must for most domestic and foreign tourists.

At present, there are hundreds of waterfront bars, teahouses, cafes, restaurants and special shops around the entire Shichahai area. The old courtyards and fashion trends are compatible with each other.

Ms. Li said that at that time chose Shichahai to open a shop, because here has the old Beijing's feeling, the cultural atmosphere is thick, at the same time, including the lotus market, the entire Shichahai area consumptive level is relatively high.

"The tourists here are mainly tourists during the day, and are relatively mixed. In the evening, they are businessmen, fashions and foreigners who spend their time in bars."

As the market responded very well to the ancient porcelain jewelry, the shopkeeper opened second shops in the alley near the Shichahai and opened the third shop in Nanluogu Lane, now famous.

According to reports, second shops are the necessary route for Beijing Hu Tong tour. They are more high-end, basically not finished products, but mainly customized.

Nanluogu Lane is the crowd gathering place for those creative works with original cultural characteristics, but due to the late entry, the storefront is only 10 square meters, and it only makes fine ancient porcelain jewelry business.

"When choosing a site, I prefer Dongcheng District and Xicheng District. These two districts retain more of the humanistic temperament of old Beijing."

Ms. Lee concluded.

However, Ms. Li's ideal location for the ancient porcelain jewelry is the high-end shopping malls in the capital, such as Xinguang Tiandi, China World Trade Center, Baisheng, Yintai and so on.

"For a short time, these places are too much for me, because the high-end shopping malls have very high demand for brands," he said.

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In the recruitment of shop assistants, Ms. Li emphasized that more attention should be paid to those simple, practical and patient shop assistants, which are more important than good looks and images.

At the same time, she would not hire anyone who was very articulate, special speaking, and highly skilled salesperson.

"In the choice of shop assistants, professionalism and knowledge are the most important."

Usually, before going to work, a long time painting and ancient porcelain basic training for shop assistants will be carried out, including the age of ancient porcelain, the characteristics of various parts of porcelain, etc.

The reporter saw that there was a bookshelf on the corner of the shop, with all kinds of antique books on it.

"In this way, when the clerk has time, he can pick up the book to see and improve his professional knowledge."

"In dealing with customers, we emphasize the communication and communication between salespeople and customers, and sales are secondary.

For example, if customers are interested in Peony jewelry, the shop assistant will tell her that peony has always been a symbol of wealth and auspiciousness in China and so on.

At the same time, Ms. Li also promised to customers that if there are professionals to identify ancient porcelain jewelry is false, shop unconditional return.

"But it has never been in operation for more than two years."

Entrepreneurship analysis and risk warning

Initial investment: the initial investment in opening an ancient porcelain jewelry store mainly includes three parts: the first rent, pre decoration and the first batch of inventory.

It is understood that the rents around the Shichahai are rising every year, and there is still an expensive pfer fee.

The shop of Lilan ancient porcelain jewelry store has about 40 square meters. According to this year's market, the rent is about 20 thousand yuan per month.

According to the practice of paying three of the mortgage, the initial rent will be 80 thousand yuan.

At present, the decoration of ancient porcelain jewelry stores is of medium grade decoration, and quite a few things, such as exhibition hall, are made by oneself, saving a large part of the decoration cost.

If refined decoration is done according to the high-end positioning, the cost will be between 100 thousand and 150 thousand yuan.

According to the introduction, the cost of inventory of ancient porcelain jewelry stores is very high. If the 40 square meters shop is fully covered, the cost will be about 200 thousand yuan.

On the basis of comprehensive calculation, the cost of investing in an ancient porcelain jewelry shop is about 400 thousand yuan.

Profit: the biggest cost of opening an ancient porcelain jewellery shop is the rent per month, which is about 20000 yuan.

The 40 square meter shop needs 2 salesmen, and the salesperson usually has a salary standard of 2000~3000 yuan. Considering that the salesperson needs to have certain knowledge of ancient porcelain, wages should be more than 5000 yuan per month according to the standard of 2500 yuan.

The cost of water and electricity and taxes is about 1500 yuan. The cost of running an ancient porcelain jewelry shop is at least 26500 yuan a month.

According to gross margin 60%, monthly turnover should be nearly 44200 yuan to achieve breakeven.

On a daily basis of 30 days, we need to achieve a turnover of nearly 1500 yuan per day.

The price of the Ancient Porcelain Pendant in the shop is 468 yuan and 698 yuan, so it is necessary to sell more than 3 pendants a day.

Site selection: the consumption crowd of bars around Shichahai is mostly from businessmen and fashion groups from all over the country, and the educational level and consumption level are relatively high.

At present, the Shichahai has become a new tourist attraction in Beijing. During the day, there is an endless stream of sightseeing tourists to ensure adequate passenger flow.

Doorsill: Ms. Li believes that you must really like ancient porcelain, and are willing to take it as an interest to constantly study and improve.

After all, ancient porcelain is divorced from real life. It is not like clothing. It can also be used in life if it is to learn how to match.

Moreover, the antique porcelain has a long history. It is only a series of ten books on the commonly used patterns of ancient porcelain. Each book has hundreds of pages.

It's hard to read quietly if you don't really like it.

At the same time, certain ancient porcelain basic knowledge is also necessary for opening a shop.

Prospects: Ms. Li is very optimistic about the prospect of Ancient Porcelain Jewelry, for the following reasons: first, the price of ancient porcelain pieces is rising every year, and the recognition degree is higher and higher.

According to the old gentleman who has studied porcelain for many years, the residual porcelain is different from the size and the integrity of the retaining pattern, which is equivalent to 4%-15% of the whole price.

Because of the appreciation of ancient porcelain pieces, porcelain jewelry also has the function of preserving value.

And unlike other industries, stores do not worry about pressing goods, and the value of goods is more and more valuable.

At present, Chinese elements are very hot in the world. Ancient porcelain is one of the representatives of Chinese culture. Although ancient porcelain jewelry may not become a popular ornament like gold and silver and diamonds, but because of its strong Chinese elements and unique temperament, it can always attract some people.

Risk: to ensure the quality of Ancient Porcelain Jewelry, first of all, we need to ensure the quality of ancient porcelain pieces, that is to say, we need to receive genuine antique porcelain pieces.

Once a fake is received, it will inevitably bring about a double loss of economy and reputation.

Ms. Li said, for antiques, no one can guarantee that they will never catch their eyes. To avoid risks, they can only improve their level as much as possible.

At the same time, because his father collects porcelain pieces for many years, he can help Lee check.