Men'S Beauty &Nbsp; Undeveloped Gold Mine
"Men stop," this is the unified word before all women's beauty shops.
But now, in Shanghai, Beijing, Guangzhou and other places, the beauty shop for men has become popular. In Chongqing, some people have introduced this specially targeted man.
Beauty shop
。
And brand names specifically for men are starting to emerge.
Men's beauty has been opened in Jiangbei District of Chongqing.
Franchised store
Ms. Shang Ching chin said that in Chongqing, a male beauty shop will be able to recover money and make money in about two years.
Prospect: undeveloped "gold mine"
A survey conducted in three places in Beijing, Shanghai and Guangzhou showed that 58% of the respondents supported men's beauty shop. Among them, 20 to 29 years old young men thought that men should be cosmetology for 61%.
Some experts predict that in the next 5 years, the market demand of Chinese men for cosmetics will increase by 96% annually.
Although the base of this market is relatively small, it is higher than the growth rate of more than 80 percentage points in the cosmetics market.
For Chongqing's market, Shang Qing Qin said male beauty.
market
It is urgent to open up and is only just beginning in Chongqing.
Earnings: two years later, you can make money.
Shang Qingqin introduced a special beauty shop for men, which mainly provides facial deep maintenance, kidney maintenance, intracranial purification therapy, body weight reduction and other services, and the price ranges from tens to hundreds of dollars.
Shang Qingqin said that a male beauty shop with an area of 300 square meters will be set up, and the decoration, rent and equipment will be fixed at about 250 thousand.
Labor costs, utilities, rents and grooming materials are fixed at 30 thousand yuan per month.
With liquidity, the total investment in shops is around 300 thousand.
Her shop is open for half a year, and the monthly income is about 10 thousand yuan. According to the current situation, the profit and loss balance can be achieved after one year.
Referring to the turnover of 5~6 million of mature men's beauty shops in Beijing, it will take at least 2 years to complete the investment in Chongqing.
Problem: single marketing means
Although more and more men join in beauty consumption, Shang Qing Qin said: the biggest problem now lies in marketing, because many businesses are unwilling to cooperate with them, and the way of marketing is very simple.
Before, she hoped to cooperate with women's beauty shop to promote, but the other side worried that she would take away the source of ladies.
Then she contacted the cosmetics business, but the other side worried that she was selling cosmetics for business.
Finally, she had to work with fitness clubs, golf driving ranges, KTV and other institutions to expand their tourist resources through these institutions.
What she regrets most is that she did not join the professional chain men's brand. She felt that she could not feel the way when she was running. Now she is actively talking with the brand of Lei Di, hoping that she can learn from other cities' successful experience with the help of headquarters, and take a detour. Besides, many men feel that they can't accept beauty at once.
For the current confusion, she confessed that she had not found a suitable marketing mode, and now she can only explore it.
Yu Xueming, deputy director of the Consulting Department of the Chinese Academy of Management Sciences, said that in Chongqing, it is also necessary to guide and nurture the market, which is estimated to take 1~2 years. This requires investors to prepare funds and psychological preparation.
At the same time, in marketing, they can join hands with high-end hotels or senior business clubs, through their "hitchhiking" marketing.
In addition, you can build your own web pages. For these people, the network is the main channel for the target customers to get information.
At the same time, we should pay more attention to the location in the site, preferably in the downtown commercial street, the high residential area or the cosmetics sales outlets, which are more suitable for the men's beauty shop.
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