Improper White Collar Selling Steamed Bread &Nbsp; 2 Years Open Chain Stores 28.

He once had a high salary and lived a comfortable white-collar life. The company he worked for was also the world's top 500.

In the past: life is calm and plain, without passion.

Ye Qing's experience is legendary from the resignation of a top 500 executive in the world.

"The reason for my resignation may be related to my personality.

In foreign companies, although they are highly qualified and well paid, they are too restricted. Your job is in the established framework. Only by doing well and better, can you not achieve your own ideas according to your wishes. "

Ye Qing said.

Ye Qing, a talented student at the school of foreign languages, Nanjing University, graduated from Shanghai into the world's top 500 IT company as a project manager with an annual salary of more than ten thousand.

Two years later, Ye Qing bought a house and car in Shanghai and got married.

Life goes into a dull state.

Everyday life is almost the same, sleeping on Saturday, cleaning up, and going shopping with my wife.

Looking forward to the weekend at work, it seems that this is not the case at the weekend, so it's better to go to work.

The day is so plain as water.

The turn of events took place one night when Ye Qing and his wife were walking and chatting in the community.

"When I was a child, many relatives saw me praising me: Ye Qing, you are very smart, and you will definitely make a lot of money in business.

I feel the same way, but I'm almost 30 now. I haven't done business yet.

If we do not grasp the opportunity, these words may remain in the oral language forever, and never take that step.

It was the evening's conversation that made Ye Qing determined to start his own business.

Later: joining the steamed bread shop, developing and expanding

Ye Qing first joined a well-known steamed bun store.

Of course, Ye Qing also paid tuition fees in the early days of entrepreneurship.

In July, in the hottest days of Shanghai, Ye Qing was riding a moped to find a facade on the street. He was ambitious and wanted to start two stores at the very beginning.

A facade had to rent out because it did not take account of environmental protection, which lost 50 thousand of the total.

Ye Qing was in a very depressed mood and his wife's encouragement revive him.

Soon, Ye Qing tasted the joy of harvest.

"The first store is not bad. There are many people waiting in the queue. Later, each shop has limited to ten buns, and many people are driving to buy baozi."

Thanks to the advantages of using the Internet and the experience of managing large companies, Ye Qing's steamed bun shop developed rapidly, and soon opened second or third. Finally, Ye Qing became the general manager of the well-known steamed bun shop.

Now: create your own steamed bread brand.

It may not be able to enjoy life together.

Just as the company developed rapidly and its turnover reached 60 million a year, Ye Qing had problems with the founder of the brand.

"Continuing to do so, it is not a problem to get millions every year.

If I give up as a general manager, I can still be a shareholder who is rewarded in return, but I feel that my behavior has been restricted and I feel very unhappy.

Ye Qing said, "at this time, I already have a daughter. I don't want to upset my daughter with my unhappy feelings.

I want to be a better dad. "

As a result, Ye Qing resigned again, leaving the steamed bread brand that had struggled for many years, full of blood and feelings.

After resigning, Ye Qing wanted to do children's education. For various reasons, he failed to make it.

In 2009, Ye Qing left Shanghai and came to Nanjing to become an old one.

This time, Ye Qing founded his own steamed bread brand "green dew steamed bread".

In 2009, green dew steamed bread opened to 6 stores in Nanjing, and opened to 28 stores in 2010.

"I feel that my life is very good and substantial now.

Hard work in the first two years, running in Shanghai and Nanjing, and now have a firm foothold in Nanjing.

My daughter is now studying in Nanjing, and my wife will come to Nanjing to work in April.

For Ye Qing, the greater joy of life lies in the happiness of putting one's ideas into practice.

"When business is bad, I stand at the door of the store to observe and analyze, collect the opinions of consumers and employees, plan marketing programs, and put them into practice.

When the marketing plan produces the effect, the turnover rises rapidly, and that kind of great happiness can not be described in words.