Rural Children Du Xintao: Adhere To Innovation &Nbsp; Roadside Stall Turned Into A Restaurant Predator.

Du Xintao, a child born in an ordinary rural family, has gone through a series of setbacks and blows since the beginning of a small restaurant on the road.

A hard: lost ten thousand yuan in two months.

On the 9 day, the reporter came to Du Xintao's office. On the wall of the corridor, he wrote with the concept of "accumulating a tiny scale and making a big deal".

Talking about entrepreneurial experience, Du Xintao opened the gate of memory.

"I was born in an ordinary peasant family in the town of Ningyang. I liked cooking since I was young.

In 1990, after graduation, he went to the teacher's school to learn cooking skills. He learned quite well in the past three years.

In order to develop my career, I decided to open a hotel of my own. "

Du Xintao said, with a dream of starting a business, he came to Tai'an. After careful investigation and analysis of the catering market in Tai'an, he decided to choose the place where he started to venture on the Thai road of xujialou Street office in Taishan district and set up his first restaurant in Tai'an.

At the beginning of entrepreneurship, Du Xintao's restaurant only had 4 elegant rooms and a small hall less than 30 square meters.

At that time, Du Xintao was passionate and in the kitchen.

In order to win the source, Du Xintao set the model of the hotel consumption as a popular model and set up a good image.

"When it was first opened, it was basically losing money and making money. If people wanted 20 yuan of food, I would give people the actual cost of more than 20 yuan, and then let people feel value for money."

Du Xintao said that although he always wanted to win a good start through the benefit route, he found out that the first month of the restaurant actually lost more than 8800 yuan when the account was settled.

However, this did not change Du Xintao's business philosophy. He still treated customers according to the principle of super value, but he lost more than 8600 yuan in second months.

In 1993, a total loss of more than 10 thousand yuan in two months is definitely a big sum, but Du Xintao believes that business will not continue like this.

Du Xintao's business is getting better and better since third months ago.

"It may be that the initial customers have low awareness of the hotel, although they have lost money for two months, but they have won the reputation of customers.

Starting from third months, the hotel business started to get better and opened for third months, and the highest turnover reached 1000 yuan a day.

By 1994, when Du Xintao's small restaurant consumed only 300 to 400 bottles of beer per day, it was not a drink income. Every day it sold wine bottles, and restaurants could make a profit of more than 100 yuan.

B magic weapon: keep innovating and retaining customers

In October 1994, Du Xintao bought another hotel in xujiaalan Street office and expanded the scale of the hotel.

At that time, the catering industry had already been very competitive. He was keenly aware that it was difficult to distance himself from other food and beverage peers only by virtue of the benefits.

Only by winning the game and innovating constantly can we obtain the living space.

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Du Xintao's inspection revealed that in the 90s of last century, KTV rooms became popular in many big cities. In order to comply with the trend of the development of catering industry, Du Xintao invested a lot of money and equipped the most advanced KTV equipment in the hotel.

In Tai'an at that time, this practice was no doubt an astonishing move. The addition of KTV equipment to the hotel is not only the first one in xujialou Street office, but also a handful in the whole urban area of Tai'an.

At that time, people's entertainment items were relatively scarce. Many of them took a fancy to Du Xintao's hotel and could sing and entertain after dinner, and then went to dinner.

In this way, Du Xintao's hotel has become famous and its business is booming.

In 1999, Du Xintao expanded the scale of the hotel again and set up the China hotel.

This time, he once again innovated and first introduced customer service in Tai'an.

As long as Thailand city to the Chinese hotel dining customers, Du Xintao will send a special car for free delivery, this approach has won the favor of many customers.

"There is a bridge at the junction of Longtan Road and the outer ring road. Our hotel is just south of the bridge. The overseas Chinese hotel and Jingya hotel were already very famous at that time. Later, the customers recognized us very much. They made a slip of the tongue to describe us, saying that we were" overseas Chinese in Qiao Nan, and the elegance of xujialou ".

Du Xintao said.

C planning: building a century old restaurant

Du Xintao's catering business is booming, but he is no longer satisfied with the local fire.

In 2003, Du Xintao formally entered the catering industry in Tai Cheng, set up juding catering Co., Ltd. and opened the first giant hotel in Ying Sheng Road.

However, shortly after its opening, SARS attacked most parts of China. Affected by this situation, many industries were hit hard, and the catering industry took the lead.

For a period of time, many catering enterprises almost fell into a desperate situation.

"Just after opening, it was affected by SARS, and no one came to the restaurant for about 1 months."

Du Xintao said, in the face of such a situation, he secretly encouraged himself: if there is any compensation, there will be profit, so long as we stick to it, there will be no problem.

As expected, the impact of SARS soon passed, and the customers at the juding hotel were getting more and more.

Seeing that the hotel was recognized by everyone, Du Xintao was very encouraged, and he accelerated the pace of his own business.

In July 2006, the shop of Dongding Avenue was opened; in September 2006, the shop of Dai Ding street was opened; in June 2008, the juding sauce bone earth restaurant was opened; in August 2008, the dumpling town of Ju Ding was opened; in March 2009, Mu Shi Buddha jumped the wall to open; in 2011, the giant Ding ecological park opened.

Nowadays, there are 8 hotels under the catering of juding restaurant, covering all the key areas of Tai City.

Although he is at the helm of many hotels, Du Xintao's life is very relaxed now. He has given many company affairs to his subordinates.

Du Xintao said that there are two important things for an enterprise to develop: one is to insist on improving the quality of food and drink, so that customers can rest assured.

The other is to unite people's hearts and let everyone have the passion of doing business.

"If you want to make money, you can't make money. People should learn to share wealth. Every decision I make now will consider whether this decision can make people around them happier.

If the answer is affirmative, execute it or negate it. "

Du Xintao said that the development trend of juding is very good. His goal now is to build the giant tripod into a century old shop.