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    Export Shoe Enterprises Can Not Afford To Hurt &Nbsp.

    2011/12/8 13:30:00 24

    Footwear Industry

    As a traditional Chinese enterprise, the shoe making industry has always been dominated by two sales methods, namely, foreign trade and domestic sales. foreign trade It is an important market for many shoe and clothing enterprises. And the recent European debt crisis continues to heat up, plus the "rating" incident in the US has brought a series of chain reactions to the footwear industry. footwear industry The export situation will enter the evil trend in the future.


    It is understood that with the outbreak of the European debt crisis, European buyers have tightened up, and when they come to China to purchase, they often take forward payment. Some large buyers often hold orders, hovering among many shoe and clothing enterprises, and often change their suppliers voluntarily. In order to win more opportunities for cooperation in the late stage, shoe companies are often in a weak position in negotiations and are forced to accept harsh payment terms from foreign buyers. If there is any risk, they will actually lose the supplier.


    Industry experts believe that the pressure on the export of shoes and clothing enterprises has not yet been fundamentally alleviated, coupled with a series of chain reactions brought about by the US "rating" incident and the deepening of the European debt crisis. "There is no doubt that the export situation in the future will be even worse, and there will be more closes for small and medium-sized shoe and clothing enterprises."


    With the rampant "foreign invasion", the disadvantages of shoe enterprises themselves are becoming increasingly prominent, the cost is rising, the wages of workers are forced to rise, and the lack of qualified personnel...... The tragedy of a backyard fire is everywhere.


    In the face of "internal worries" and "foreign aggression", Shoe enterprises How to withstand market changes, experts believe that enterprises can not wait for death, but should be positive attitude to deal with. From the perspective of OEM export, the appreciation of the renminbi will directly lead to the shrinkage of the order profit. Enterprises will either raise the price or lose money, and raise the price and worry about the problem of customer churn. On the other hand, if foreign buyers lose confidence in the future economic situation, it will be possible for enterprises to reduce orders. Therefore, at this stage, shoe enterprises should pay close attention to all kinds of information in international economic and trade, pay attention to unexpected situations in the market, understand relevant laws and policies, and establish reasonable contingency measures, and be vigilant to protect themselves. At the same time, the shoe companies should be smart enough to "control the menu" with price standards, cooperate with strong buyers, and make strict instructions on interest issues to prevent market mutations from damaging enterprises, and in every critical period, the operation of each link should be more cautious. Shoe enterprises must enhance their sense of risk. Before exporting goods, they should contact foreign customers through mail and telephone, get a clear reply to the export and export goods. They should recover the goods as soon as possible after export. Besides, they should pay attention to keeping the correspondence with foreign customers. If there is a breach of contract, they can be used as effective evidence, and enterprises can protect their rights and interests through legal means.


    Although there are many difficulties in the export of shoes and clothing enterprises, the prospects for China's export will also face favorable factors. The adjustment of international economic structure and the rise of developing countries will bring new development space to foreign trade. China's international influence will increase, and its ability to deal with trade protectionism will be strengthened. The adjustment and progress of international industry will provide new impetus for foreign trade development; the pace of transformation and upgrading of China's foreign trade will accelerate; the manufacturing industry's technological level and overall strength will further improve; the western region's participation in the international division of labor will deepen and its advantages will gradually show itself; the state's macroeconomic regulation and control will become more stable and mature, and the stability and continuity of foreign trade policies will provide a solid foundation for the sustained growth of exports. Therefore, at present, shoe companies only have to deal positively with the temporary predicament.

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