Orders Are Reduced By &Nbsp; Cost Is Soaring &Nbsp; Where Are The Dongguan Shoe Enterprises At The Crossroads Going?

The reporter made a survey of the shoe industry in Dongguan.

Because of the double test of rising cost and lack of work,

Question 1

"The leading position of footwear industry in Dongguan can last at least 20 years."

This is Zhang Ronghua, President of Huajian group, a leading enterprise in Dongguan's domestic leather shoes business, when interviewed by reporters.

However, since the beginning of this year, the development of Dongguan footwear industry, which is also known as "three low value-added industries" with toys and clothing, is not optimistic. The main landmark event is the thousands of workers' disputes over the protection of workers in Yucheng shoes factory in mid November.

"Take Adidas shoes as the example of Yuyuan shoe factory as an example. The factory price was $20 5 years ago. When I went to investigate the price the other day, it was still 20 dollars and a pair. Compared with five years ago, the wages of the workers increased at least two times, so that the days of factory owners can be imagined."

Mr. Liang Fei, who is engaged in purchasing trade in Houjie, told reporters.

"This is a time when most enterprises are unhappy, and a small number of enterprises are going to monopolize and finally win the winner."

Wang Hua, the boss of leather shoes in Houjie, concluded that any industry in the worst times is actually a time to reshuffle and some people are happy.

"Those shoes factories that are thick at home, cash flow and enough to stick to will be the last winners. When most enterprises dare not rush to take orders for the sake of capital preservation, some of them will get more orders. When the economic situation improves, these enterprises will do better business, because in difficult times, he can withstand pressure and get a good reputation in the industry."

Zhang Huarong, President of Huajian group, told reporters that the development of the footwear industry in Dongguan is indeed facing difficulties in reducing orders and increasing costs. But for Huajian group, the sales revenue has increased by 20% over the whole year when the industry is crying hard.

Question 2

Workers are hard to recruit.

Zhang Rongfei, a senior executive of foreign trade company engaged in leather shoes purchasing, told reporters that this year is the most difficult year for all leather shoes factories to recruit. This kind of difficulty is not temporary but a long-term phenomenon. As far as he knows, five years ago, the recruitment companies of various leather shoes factories were still picking and picking. They usually like to choose women who are honest and honest. In recent years, even male workers have not been able to find them.

Because of the large number of labor exporting provinces in the past, large enterprises have been stationed, so people no longer go out and find good jobs at home.

Therefore, the workers in Dongguan's leather shoes industry began to recruit workers in the more remote provinces through intermediaries and veteran workers.

"Five years ago, the wages of shoemaker workers were 800 yuan a month, and now they generally rise to 1800 to 2500 yuan. Factories below 1800 yuan simply can't keep workers, but wages are rising, and the price of factory orders has always been low. Therefore, profits can only be squeezed by factories, which is the status quo of Dongguan footwear industry exported by OEM."

Liang Fei disclosed that for the small scale foundry enterprises without brands, the only way out is to go to factories where the labor force is cheap. If we fail to build up a brand, we will neither create a brand to expand domestic sales, nor consider relocation of factories.

The insider said that in fact, Adidas's Foundry Factory Yu Cheng was because the workers were hard to find, and the high level decided to open a new factory in Jiangxi.

Even Huajian's leading shoe making enterprises have difficulty in recruiting workers in Dongguan.

Reporters learned that Hua Jian had opened a branch factory in Jiangxi some time ago, and invested heavily in building the world shoe base, which is to deal with the unfavorable situation of the low end manufacturing industry going downhill.

"Dongguan is suitable for R & D, raw material trading and personnel training, and the workshop is not suitable for Dongguan."

Zhang Huarong said so.

Case

A pair of shoes factory husband and wife's way home

Yesterday afternoon, Li Junwu and his wife Zhang Xiaomei from Leshan, Sichuan, booked train tickets and prepared to go home. They were not familiar with going home for the new year, but went home to start a new job and a new life.

"An acquaintance opened a furniture factory in his hometown. We agreed to go to the factory."

Li Junwu told reporters that the furniture factory has only an hour's drive from its home town, and the rest time can go home to take care of its parents and do farm work. This is the way of life that their husbands and wives have been looking forward to for years.

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"The two of us in the shoe factory add up to a monthly income of more than five thousand yuan. Excluding the cost of living, we can accumulate about 30 thousand yuan a year."

For Li Junwu, who worked hard in Dongguan Houjie leather shoes factory for more than ten years, he felt that the income was not satisfactory.

"Leather shoes factory is very tired. If we want to get more money, we only need to work overtime, and basically can not rest for a month. If it is not for the more than 60 year old parents and eight year old children at home, we don't want to make money here."

Zhang Xiaomei said that the backbone workers in leather shoes factories are basically their more than 30 year old workers who are nearly forty years old. The workers who came out in the 90s of last century suffered too much and did not care much about welfare and rest time.

But now the 1980s and 1990s are completely different. In factories, they quit their jobs just a little, and make money all day thinking about playing computer games, dating and buying beautiful phones and clothes.

Factory owners often feel that the workers in 90s are well managed, and the times are different now.

For changing jobs, whether they will lower their income or get used to it, Li Junwu and his wife answered without hesitation: "basically, there is no hard work. The environment of leather shoes factories is actually not comparable to furniture factories. The main reason is that leather shoes factories are prone to benzene poisoning if they are not well ventilated."

Li Junwu said that he had worked in leather shoes factory for thirteen years in the thick street, and only changed two factories in the middle. They were all making leather shoes. Although they were all middle and high grade leather shoes, he himself had never enjoyed shoes of more than one hundred yuan. He said that the biggest harvest in this decade was not money, but that he had met Zhang Xiaomei, the same hardworking wife.

Li Junwu said that the factory that he just resigned has about more than 800 employees, which has not been able to develop since three years ago, because three years ago, there were more employees, and there were about a thousand people. Because fewer and fewer employees, the boss could not find workers and had to invest in other businesses.

The shoe factory has not developed for a long time, which makes the workers and the boss less passive.

Expert advice

Transformation and upgrading of domestic demand expansion

The footwear industry in Dongguan has been developing for many years, and has formed a shoe industry cluster with its own characteristics. Professor Wang Jici, Professor of economic geography at Peking University, has said that footwear industry clusters are available in many parts of the country, but Dongguan has its own advantages. "The footwear industry in Dongguan has developed relatively early, and it began when Taiwan enterprises migrated to the mainland, and gained many learning opportunities in the process of migration, which is also more prosperous than elsewhere."

She believes that with the support of the Dongguan government and Dongguan Footwear Association, the development of Dongguan footwear industry is better.

As for the recent closure of shoe industry enterprises frequently reported by the media, Wang Jici believes that this is an excellent opportunity for shoe upgrading.

She said that people's demand for footwear is not only needs to be worn, but also requires comfort and fashion sense. The footwear industry has many properties. The footwear industry is not only a traditional industry, but also a sunrise industry. She pointed out in particular that "China's middle class is growing, a group of people are getting richer and richer, the demand for living standards is getting higher and higher, and the demand for shoes is getting higher and higher.

But Wang Jici also pointed out that the shoe industry is facing a common problem: the supply of low-end products exceeds demand, and high-end products are not done by others. "Enterprises think the cost is too high and they are unwilling to do it".