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Lai Lang, Seven Wolves, Nine Mu Wang And Other Clothing Brands To Create "Carrier Shop"

2011/12/8 12:56:00 27

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Lai Lang Seven Wolf Wolf King'S Shop

Recently, a family of more than 1000 square meters.

Clothing life hall

Officially unveiled in Fujian Province, according to people familiar with the matter, the store opened.

Investment

Up to 20 million yuan, it can be called "aircraft carrier shop".

The reporter understands, like this super large shop, at present, there are fewer than 5 in the company, and before the listing of nine herd kings, a lot of them have been opened, and the powerful rig is preparing to go on the market this year. It has also increased the strength of opening super stores. The super large "aircraft carrier shop" has become a new field of competition for men's wear brand enterprises in Quanzhou. As early as two or three years ago, the seven wolves began to launch more than 1000 square meters of super stores, and now there are 10 or so shops.

The super large "carrier shop" is not only large in scale, but also the selected lots are generally the prime locations of the first tier cities, and the price invested is not bad.

Is it possible to invest so much?

profit

Lin Jin Wen, director of retail management center of China's limited company, revealed that such a big shop is actually very difficult to make profits. It usually depends on opening many small stores to feed.

But why should it be built? Mainly to improve the radiation capability of the surrounding market, enhance the influence in the local market, and suppress the competitive brand on the other hand, the so-called "big shop bully" is the reason.

Although the "aircraft carrier" has a good shopping environment and many styles, one industry insider revealed that some shops also had many problems in operation.

On the one hand, the service of the shopping guide can not keep up with the goods, and the shopping guide is not familiar with the goods. Moreover, the stores are large, and the stores are looking for goods and the goods are slow. They often lose a part of their customers. On the other hand, there is a problem of shortage of goods, and the store should support more than 1000 square meters. The style of the goods should be very complete. Although the seven wolves are putting on family wear, this is not the mainstream after all, but it is not the mainstream. It is very difficult for parents, children and three people to like a piece of clothing.

In the view of the people, the more the goods are, the bigger the sales are, and the more the choices they face, the more difficult it will be.

In addition, this person believes that the location of the shop is very important. Customers who enter the consumer are usually customers with a certain spending power. As the automobile becomes more and more popular, brand owners must consider the customer parking problem.

In Lin Jinwen's view, a brand shop.

To configure

There is a problem of proportions. Generally 150 square meters to 250 square meters are profitable main stores, which should account for more than 60%. This shop is easy to find, small investment and great possibility of survival.

The other 30% should be 150 square meters of shops, 10% is 500 square meters or more, 1000 square meters of the big shop is only a very small part of the top of Pyramid.