Li Xinxin: What Consumers Buy Is Not Only The Past Of Clothing Brand, But Also The Present And Future.
In the eyes of the old Shanghai people, Nanjing road was once a gathering place for Shanghai's time-honored brands, Hongxiang fashion shop and Sheng Xifu.
Hat shop
Small garden shoe shop...
The scene of bustling and bustling shops in the street remained in the memory of many people.
However, now on the road to Nanjing, looking at it, most shops are run by "foreign brands", but entering these shops with bright and fashionable decoration seems to be somewhat less familiar with the taste of old Shanghai.
As a part of the city, the old brand witnessed the development and change of the city silently.
In the past decades or even a hundred years, the "old place" almost represents the "root" of an old brand. If today's old brand is still in the "old place", besides the support of a large number of old customers, the old brand name and the old shop site will be the same.
"Bundling" together will bring together the accumulation of time, thus adding more brand influence and attracting new customers.
However, the old brand stays in the "old place", and it can not be saved.
Time-honored brand
The master key.
Even if there is a "root" in the "old place", if the new nutrition is not absorbed, the old tree will also wither.
Even in
"Old place", if it lies in history.
Brilliant book
If we do not actively develop and innovate, such an old brand will eventually move away from the "old place".
After all, consumers buy not only the past of the brand, but also the present and future of the brand.
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