Expansion Of ASEAN Business Opportunities, China'S Manufacturing Is Still Under Fire.

In July of this year, after the formal implementation of the China ASEAN Free Trade Area cargo trade agreement "tax reduction plan", more than 7000 kinds of commodities in the trading area have gradually reduced tariffs. This undoubtedly brings many business opportunities to China's foreign trade enterprises, but so far most enterprises have not responded positively to such a favorable policy and environment.

Zhu Zhenming, director of the Institute of Southeast Asian Studies of the Yunnan Academy of Social Sciences, believes that the "tax reduction plan" will diversify the export of Chinese enterprises, reduce the cost of importing ASEAN's raw materials, components and equipment, attract ASEAN Investment, undertake international industrial pfer, and expand the new development space for ASEAN.

In the face of such a good opportunity, many foreign trade enterprises are still aware of the future, and have not formulated solutions and plans.

I interviewed in Yunnan, Guangxi, Guangdong and other provinces, and found that at present, the scale, situation and subsequent development of some enterprises are difficult to meet the requirements of the development of strategic partnership between China and ASEAN.

First, most foreign trade enterprises have weak foundation, small scale, less capital, single structure, poor product quality and lack of competitiveness.

At present, more than 80% of Yunnan's agricultural products exported to ASEAN countries are primary products, general commodities and traditional products, and processed products, tight commodities and innovative products are few.

Liang Yaowen, director of the Guangdong Provincial Department of foreign trade and economic cooperation, said this is the same in Guangdong.

In addition to processed trade goods, most of the traditional products exported to ASEAN such as textiles, clothing and footwear in Guangdong are OEM products.

In addition, Guangdong's "going out" investment enterprises are small in scale, with an average investment scale of US $1 million 400 thousand, and most of these enterprises are trade oriented enterprises, with few productive enterprises.

At present, Guangdong has invested 84 enterprises in ASEAN countries, of which 67 are trading companies, which is not in line with the international industrial enterprises' status as the dominant position of pnational corporations.

Second, some foreign trade enterprises lack the overall view, and similar products form vicious competition.

Illegal enterprises even export fake and shoddy products to the ASEAN market.

I understand that many enterprises do not realize that the construction of China ASEAN free trade area is a trade agreement between China and 10 ASEAN countries. It is not a province, a city or an enterprise. Therefore, it always wants to highlight the important position of individuals and weaken the overall strength to a certain extent.

At present, many provinces and autonomous regions in our country are very similar in terms of economic development and export structure, and the types and grades of the main export products to ASEAN countries are relatively close, often concentrated in the field of labor-intensive products, so competition is inevitable.

Some enterprises are dumping at low prices, resulting in inferior quality and ultimately losing ASEAN market and customers.

"Moderate competition is needed, but more coordination and integration should be made to optimize various resources.

Now, our biggest competitor is the developed countries' pnational group. Liang Yaowen said that Japan, Korea and European and American enterprises have entered the ASEAN countries for more than 10 years and 20 years, and their brands are deeply rooted in the hearts of the people.

Consumers in some ASEAN countries have not yet eliminated the impression that the prices of Chinese goods are low and quality is poor. For example, people in Vietnam and Kampuchea prefer to buy used motorcycles in Europe and the United States and do not want to buy new Chinese cars. This is very unfavorable for Chinese products and enterprises.

Third, lack of talents to open up ASEAN market.

Many of the leaders of ASEAN enterprises have reflected that they can not formulate feasible plans for policies, rules and markets that do not exist in any country. If they invest hastily and blindly, they will fail.

Xu Ningning, the Chinese director of the China ASEAN Business Council, said that the investment environment of some ASEAN countries is not very pparent and stable. At the same time, they also have some barriers to trade and investment. Under normal circumstances, it is difficult to grasp such opportunities with greater risks if they are not fully aware of the situation.

Although universities and research institutes in various parts of China are actively cultivating ASEAN talents, people who understand ASEAN languages and are familiar with international trade rules, modern marketing knowledge and skills and professional knowledge are really rare and can not meet the needs of foreign trade enterprises.