Exclusive Interview With Tom Lily'S Brand Clothing Chief: Lovers Are Warm And Harmonious.

Reporter: Tom Lily in this 2011 (first) most attention spring summer clothing network selection activities to get the first place in the leisure group's good results, is it in your expectation? Is it satisfactory for such a selection result?

Tomlily

Tu general: of course, I am very happy about the first place. The most important thing is to take part in it. Participating in this kind of network selection will help the development of the brand in the future.

Reporter: what are the design elements of the 2011 spring and summer festival launched by this selection campaign? Are these elements a key to the results of the selection?

Tu Zong: Tom Lily's 2011 spring and summer mainly introduces the series of lovers' clothes and parents' wear. Whether it is between lovers or three families, apart from being able to experience the style of Tom Lily's fashion and leisure, it can make consumers feel the brand concept of "lovers' warmth, harmony and unity".

This is also an important reason to attract the attention of the netizens.

Reporter: with such a good result, what do you think are the other factors that have played a certain role in promoting Tom Lily's success in this election?

Tu: there are many external factors. Besides Tom Lily's stylish design elements, promotion has also played an important role.

Including the brand publicity made by the major clothing portal websites in China, we all know the power of the network, so that more people can understand the brand of Tom Lily.

Reporter: in the future, we will actively participate in the activities similar to the 2011 most attention spring summer clothing network selection.

Tu: sure.

Reporter: in recent years, the traditional brand has slowly shifted the propaganda channel to the Internet. How do you view the network promotion?

Tat: Zheng Li International Group (Hongkong) Co., Ltd., as early as ten years ago, paid attention to the promotion of the Internet, including Internet marketing in meager and so on, which is very profitable in twenty-first Century.

Reporter: what are the major moves of the company in the expansion of the store this year? How many stores are planned to open in the country? What proportion of the company do they plan for Direct stores and franchisees?

Tu: Tom Lily has more than 100 stores in the country and 200 stores are the initial planning.

Direct stores are based on market planning, and there is no specific proportion planning.

Reporter: what preferential policies will the franchisees give to the franchisees in the second half?

Tu: when it comes to preferential policies, Tom Lily can be said to be very humane in his colleagues.

If a franchisee makes a better suggestion, Tom Lily will review the proposal and make adjustments.

Reporter: what kind of wishes do you have for employees?

Tu Zong: Tom Lily can develop to this stage, and the employees of the company have made indelible contributions.

Thank our staff and wish them a smooth, healthy and happy job.