Online Shopping Is An Important Channel To Expand Domestic Demand.

"300 appointments for daily use Department store There were more than 450 suppliers of goods. June 23rd, "2011 hot spot." Shopping Mall Guangzhou daily general merchandise procurement fair is far more popular than expected. Liu Hao, chairman of the hot mall, pointed out in an interview with reporters: "for Guangdong department stores that are eager to expand the domestic demand market, it is an old topic to make foreign trade difficult. The popularity of online shopping has seen them. Internet The growth potential of this emerging sales channel. "

　 About industry: supplier "touches the net" to seek transformation

Reporter: the suppliers of the procurement fair come from different industries, such as home, electronics, clothing, shoes, sports, toys, food, bags, kitchen and bathroom. According to the understanding of hot shopping mall, what are the deficiencies of domestic suppliers in the process of adapting to e-commerce? What are the problems that e - business enterprises often encounter when dealing with suppliers?

Liu: first of all, the traditional retailers are thinking in the process of "touching the net". "Touches" will be an important channel for the suppliers of these industries to open up the domestic market. Take publications, for example. After some books are sold out, publishers will not be stamped out of hundreds of market demands, while hot shopping centers will focus on user orders, OEM production, and consult with publishers to meet customer needs. In this regard, there is a need for innovative means suitable for the e-commerce industry.

Reporter: in the process of "touching the net", suppliers, including general merchandise, often worry that the price of online retail is too low to impact on the entity store business. Liu: this involves the introduction of supplier standards. The most important feature of the hot city network is brand awareness, excellent quality of goods, and can give suppliers with exclusive low sales discounts for hot shopping centers, so as to ensure that the hot city network can provide customers with cheap, genuine goods. There are innovative ways to solve this contradiction, including business innovation. For example, the products sold by LOCK&LOCK on the hot mall are different from those in the physical store: online sales are mainly family based multi bundled sales, and some types of online sales are launched. This solves the contradiction between online and offline pricing inconsistencies.

　 About competition: hot shopping mall without fear of price war

Reporter: not long ago, the hot shopping mall launched a great price war. Recently, clothing, digital and other department stores also launched a price war. The price war is the necessary means of online retailing. Liu: the price war is still a sharp weapon of online retail. Chinese netizens are highly sensitive people. Low prices are the main factors to attract Internet users, but services are also important. Users are not just looking for low prices, they are more concerned about product quality and sales services, as well as the experience of shopping atmosphere and shopping process.

　 Reporter: for e-commerce enterprises, how to measure the pros and cons of price war?

Liu: the price war is still going to be fought. The retail industry should rely on low prices to bring about a high growth rate of orders. But for the industry, the price war has a limit, and the discount is too bad. For example, the book is as low as 39, which is "irrational". But the hot shopping mall should ensure low price advantage in the target category. If the opponent starts a price war, the hot mall will fight back and maintain the lowest image of the price index.