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Brief introduction of president of the same business group:

Resume: Shi Hongyun, 36 years old: Master's degree: Tsinghua University

Main Honor: in 2006, he was awarded the title of "outstanding entrepreneur" in Taiyuan, Shanxi province.

In 2009/10 -- President and co owner of shopping center

In the chest, there is "to" too narrow a day, strategizing and signing contracts.

- - the president of the same business group and the general manager of the same shopping center.

First acquaintance with the same business group: the same person business group has changed its operation through nearly a year's positioning, and has achieved initial success in its own brand planning, management services, channel establishment and terminal operation, and has also established a good brand effect.

Including the establishment of a large number of large shopping malls strategic alliance cooperation mode in the whole province, after a series of alliance interaction and cooperation, it has been demonstrated that the cooperation mode of the business strategic alliance of the same people is a relatively mature system, and has broad prospects for development.

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First impression of Shi Hongyun, which is very busy, very low-key, very intelligent, easy-going and kind.

As the same person

Reporter: shopping here always gives people the feeling of being cold and cheerless. Nowadays, the same person shopping center has been imperceptibly changed rapidly.

At present, there are many high-end residential and villas in Dongshan District of Taiyuan, such as Sheng Gao, Donglong one bend, and half rose rose estate. Why did shopping center choose Carrefour in many supermarket brands? What kind of impact will Carrefour bring to Dongshan District after its entry?

History: according to the planning of Taiyuan moving southward and westward and expanding eastward, I personally believe that what the East lacks is not consumption but consumption.

It is hoped that Carrefour's entry will bring more convenient and practical services to Dongshan District, and it can also promote the commercial atmosphere of Dongshan District and enhance the commercial quality.

Why do we choose Carrefour? Carrefour is the pioneer of the hypermarket format, the largest retailer in Europe, the second largest international retail chain group in the world, and now has more than 11000 operating retail units, and its business covers 30 countries and regions in the world. The group leads the market in three main business formats: large supermarkets, supermarkets and discount stores.

Carrefour is also one of the top five hundred in the world, and the idea of "one-stop shopping" has been deeply rooted in the hearts of the people.

Today, Carrefour has successfully entered 25 cities in China, with nearly two hundred stores, covering a very wide range of services.

The cooperation with Carrefour is a win-win situation for me. Carrefour's management is rigorous, standardized, professional, and has strong influence. It is a driving force for the promotion of business value, and can form a long-term strategic partner with it, and it is also a platform for mutual learning between the same people.

Therefore, in the long term development, we still chose Carrefour without hesitation.

Reporter: for a long time, people mentioned Chaoyang Street as a wholesale place. This Carrefour's entry to the same people is a masterpiece. May I ask you how does the same person shopping center face the existing market environment?

History total: the strategic layout and market positioning of the same person shopping center were determined after in-depth analysis and expert argumentation at the beginning of 2010.

Although this business circle is currently suffering from traffic inconvenience, according to the government's three year plan, Chaoyang Street should be pformed into another commercial street after the pedestrian street of Liu Xiang lane.

In a sense, the pformation of the location of the same person shopping center is also determined by the steps of the government's development planning.

The total body area of the same person shopping center is 250 thousand square meters. The two to six floors have gathered all kinds of clothing and clothing brands. These brands will have the general agent or the general agent in North China in the future, so we will do our best to create channels for them and expand the market. "Shanxi"

The first floor of the basement is Carrefour, which will be mainly retailing. The 29 thousand square meters of the first floor will be made into a retail pedestrian street.

The seven or eight level is mainly based on the movie theaters, restaurants (including all kinds of Chinese food, Western food, fast food, etc.), KTV, video games, billiard clubs, book bars and other supporting facilities.

At the same time, a layer of facade windows will introduce Watsons, KFC, pharmacy, telecommunications, post offices, including tax bureaus, industry and Commerce Bureau and other resident offices. Its purpose is to provide services for merchants in Chaoyang Street's inherent business district, so that about more than 40 thousand local business owners will be able to solve their daily services in their business district without leaving their homes.

Reporter: what are the functions of the three molecular companies, including business management companies, human resources management companies and brand management companies, to the entire business group and business friends?

History: according to the overall strategic planning of the same people business group, in October 2010, we set up three molecular companies: business management company, Human Resources Inc, brand management company.

The same person business management company: according to the strategic idea of the business group, in three years, combine

The related services and resources of the core competitiveness of the same business management company have set up a shopping mall with a certain number of independent management power to manage, operate and provide related services in all parts of the province, so as to establish a prerequisite for the large-scale chain operation of the same people business group.

The same brand management company: brand management and operation as the main focus, according to the group public.

In the three years, the division's strategic planning has the controllable management rights of multiple brands, and carries out brand demand docking and replenish for shopping malls and strategic alliance shopping malls with the executive power of the business groups in all parts of the province, so as to improve the brand strategic demand of the entire business group.

Same person human resources management company: relying on the well-known training institutions such as Beijing Research Institute International.

Cooperation background, based on the whole retail department store and brand manufacturer, brand agent, carries out research and development of personnel training courses for shop leaders, shopping guides and grass-roots posts in the industry, and performs the output service function of training personnel, and builds a relatively perfect human resource database, and sets up the standardization process of retail human resources in this area.

It can be said that the same person shopping center is only the starting point of the whole strategy.

At present, nearly 800 brands in the shopping center are signed strategic alliance agreements. In the future, as long as we meet the long-term common development plan, we will go all out to develop together.

In the future, we will expand the development of flagship store in di county.

Our long-term plan is to build the largest brand headquarters base in North China.

It is hoped that the first thing that clothing manufacturers choose in Shanxi is the same people business group.

Reporter: through dialogue, I feel that the same people business group is not only a high starting point, a long-term vision, but also very confident about the future strategic pattern. So what touched you to plan such a good plan?

History: the plan is based on: first, the property is the largest single store in North China except Beijing. In the business community that has been precipitating for nearly twenty years, it has enough consumption power. It only needs to refine, enhance and clarify the service group. Accurate market positioning is the root of promoting and locking the target consumer group.

Second, we have an excellent management team. Over 80% of the business core team is engaged in business for more than ten years. They have rich management experience, quick thinking and long vision.

Third, identify strategic objectives and unify management ideas.

After organizing the whole team to carry out market research and expert argumentation, the strategic direction is determined, and then the strategy is taken as the goal, and the goal is pformed into the plan, and the plan is pformed into the executive action that can be broken down.

Fourth, the management mode of the same people business group is not only the innovation of the new business mode, but also the resultant force of the formation of various commercial resources in Shanxi.

Believe that with this kind of resultant force, in the near future, the same people business group can use this platform to provide better services for strategic cooperative brand business friends, based on this business circle, covering the whole province, leaving Shanxi.

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Epilogue: when the development of Tong Zhi business group has made further breakthroughs, Shi Hongyun is still low-key in her work, and constantly breaking new ground with all her colleagues in the same business, breaking through herself, manifests the spirit of the king from her body, and sees her lofty sentiments.

Nowadays, under the leadership of the same people business group, there are new breakthroughs and immeasurable prospects.

In this era of intense competition, countless heroes came into being and came on the stage. By the snowball effect, the group of people of the same spirit led by Shi led the talent group.

As we all know, the value of a good company is immeasurable. Today's situation is constantly changing and challenging. Young and full of vigor and vitality of the same business group will continue to inherit the Shanxi Merchants' culture and innovate the business development mode. Based on Shanxi, we should focus on the whole country, multibillion dollar and steady development, and strive to create a better tomorrow for our career.

Net Author: Tian Rong