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Shoes And Clothing Brands Enter Supermarket Chains

2011/6/23 11:09:00 656

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In June 23rd, starting from the beginning of this year, Kexun junior clothing was co operated with a large chain supermarket such as Taiwan's RT Mart. Now it has entered more than 20 supermarkets.

With the increasing cost of department stores and stores, in recent years, the shoe and clothing brands of our city have opened their counters into chain supermarkets, and the brand of shoes and clothing is no longer the patent of high-end department stores.

At the beginning of this year, keto tree junior clothing and Taiwan supermarket chain supermarkets and other large supermarket chains to diversify sales channels.

According to Yi Xiangyang, general manager of keeltree business division of the group, at present, Keshu has been stationed in more than 20 supermarkets, and this pace will continue to accelerate.

It is reported that at present, there are more than 800 terminal stores in ketree, and the number of planned stores will increase by 100% over the same period this year.

For many years participated in the "famous products into the famous shop" activities.

AOKANG

The number of terminals in shopping malls and department stores increased by two hundred or three hundred, most of which were mainly supermarkets.

AOKANG group leader Yu Xian Yong said that compared with some of the high threshold of high-end

Department store

In fact, these supermarket channels are more suitable for the footwear industry in Wenzhou. Not only is the cost relatively low (the discount points or rents will be more favorable than the general shopping malls, shops, etc.), the target customers are the same, and the brand can expand along with the outlets of these large chain supermarkets, and the speed of expansion will also speed up.

It is understood that at present, the birds and Barbara have opened special stores to the first floor of Lianhua supermarket.

In fact, in recent years, many large supermarkets in China are keen on introducing famous shoes and clothing in clothing sales.

brand

。

WAL-MART, Carrefour and other pnational retail giants, as well as supermarkets such as Hongkong's PARKnSHOP and Taiwan's RT mart, have introduced Lining and Zhen Wei stage shoes and clothing brands.

According to the industry, the supermarket's cost advantage is obvious compared to the nearly 30% of the department stores' buckles, plus frequent promotions and other expenses.

And the supermarket introduces the brand of shoes and clothing, one is to enhance the image of the supermarket, the two is to attract more high-end customers.

With more and more brands of shoes and clothing imported from supermarkets, supermarkets will become another terminal market for shoes and clothing brands.