Small Shoe Industry Changes More And More Ideas &Nbsp; Achievements Of Industry Tycoons.

June 23rd Zichuan clothing city is a place where there are opportunities everywhere, so long as you grasp it, you can achieve something.

In the morning of June 14th, the reporter came to Liu Anliang's warehouse and shared with himself.

Change from driver to businessman

In 1987, when Liu Anliang was a driver in a home run enterprise, when the market economy was surging, many people were no longer satisfied with the status quo and began to "go to sea".

On the way to a business trip, Liu Anliang sold a few boxes of plastic sandals from the field, and began to retail on the stalls sold by his wife. I never thought that a few days later, all the sandals were sold out. Besides the cost, the net profit was quite a lot, much more than the wife sold porridge. "At that time, I didn't mention how happy I was, and then simply stopped my wife from selling porridge, dirty and tired, selling shoes directly, but it was not easy to really start a business."

During the next year, Liu Anliang sold some shoes from other places, and his wife was in charge of retail.

Not until 1989, when he entered the clothing city, Liu Anliang quit his job and began to concentrate on it after careful consideration.

Constantly changing ideas, business is getting bigger and bigger.

At first, when Liu Anliang was doing business in the clothing city, all of his products were low grade shoes, and the varieties were relatively simple. At that time, a shortage of economy was pforming into a market economy, and business was easy to do. As long as we did a good job in the purchase channel, there was no shortage of sales. Business was unusually hot, and profits were very impressive.

It was at this time that we seized the opportunity and Liu Anliang completed the primitive accumulation.

After entering the 90s, the clothing city merchants suddenly increased rapidly. More and more people wanted to share a cup of cake in the tide of the market economy. Liu Anliang's life was not as good as before. He had to start thinking that now the people have requirements for the quality of life. If we continue to operate this low-grade shoes alone, the market prospect is not optimistic.

On the way to a business trip, Liu Anliang unwittingly chatted with several businessmen who came together to buy goods. An operator at the table told him: "now the people are rich, and dressing is beginning to be fastidious. Many people recognize the brand, so we have to consider making a card."

Colleagues' words woke up Liu Anliang, who had puzzled him for an answer. He began to consider selling the brand shoes in the clothing city.

In 1994, he came to Qingdao for the three time to win the power of agency. However, he was rejected many times. "Like our self-employed person, he is weak and lacking in credit, and has no strong financial strength. People have no confidence at all and ignore us."

In order to win the power of agency, Liu Anliang first found the local Agricultural Bank of Zichuan, secured enough loans, and found an acquaintance in Qingdao through the relationship. After repeated requests, the other side agreed to let him do it.

In 1995, Liu Anliang made an astonishing year's sales of 1 million for Qingdao's "Hengda" group. After that, sales doubled every year, which made the boss of Hengda Group have to thumb a thumbs up.

Liu Anliang successfully won the business qualification of "Hengda" general agent in Zibo.

Since then, he has been "conquering the city" and seized the "golden monkey" and "floating morality" agents in one fell swoop, which has steadily occupied the entire central Shandong market.

Shoe tycoons seek diversified development

Since he has obtained the agency power of "Hengda", Liu Anliang's sales performance has been most impressive. He has been sitting in the top seat of the country every year. He has become the "shoe tycoon" in Zibo's land with the courage and wisdom of more than ordinary people.

While the shoe market is developing steadily, Liu Anliang is not satisfied with his achievements. He is now working towards the next goal.

After full market research, it has begun to set foot in the health and early education market, looking forward to shine again in these two fields.