Small Potato Brand &Nbsp; Laid-Off Workers Sell Potatoes And Turn Into Billionaires.

"Little potato" catering Co., Ltd. has developed to now. It has more than 130 chain stores and 5 regional branches in China. business The Federation of restaurants, the Chinese Restaurant Association and the China Restaurant Association ranked the fifth among the top 100 restaurants. And today's "little potato" can go to today, no one will think of it, is actually a man who started to sell vegetables, sell fish and sell every day for his livelihood. clothing The laid-off worker named Liu Xin. How did Liu Xin, a laid off worker, enlarge the "little potato" and become a hundred million? Volvo What about it?

Small potatoes come out

In 1989, Liu Xin, a 24 year old stevedore of Shenyang fuel company, was "unlucky" to be laid off. In order to make a living, he had built a "riding riding key", selling vegetables, selling fish and transporting clothes in the market. Two years later, he used his 7000 yuan to start a clothing business with his wife Jin Xiuyi, and soon changed to a fruit business, but spent months without making money. Because Liu Xin was a "culinary expert", Jin Xiuyi learned from his mother to make small pickles and big rolls. Finally, they decided to open a small restaurant. In this way, Liu Xin and his wife made every effort to open a cold noodle shop in Taiyuan street.

But in less than a year, not only did they lose 7000 yuan in their investment, they also owed a lot of foreign debts. In order to repay debts, Liu Xin had to go back to business, pedaling tricycles, selling vegetables everywhere, selling fish and selling watermelons. But Liu Xin did not give up the idea of reopening the restaurant. He kept thinking: why can I lose when others can do it? When he sent food, he began to work closely with all kinds of hotel owners.

In the process of gradual learning and accumulation, Liu Xin found a rule: all hotels with characteristics of operation are good at doing business, while most of the shops that run poorly do not have characteristics and have no own main product characteristics. He decides to return to Taiyuan street to open a restaurant.

Liu Xin looked at the house at 11 Taiyuan street. This is a restaurant opened by a boss in Heilongjiang. He is anxious to go back to his hometown. Liu Xin used his parents to leave his house as collateral and put the hotel down. After that, he pieced together 3000 yuan in the west, hired a few people, painted the walls, and bought 4 tables. The snack bar, named Lin Yuan's small noodle shop, was opened, and it attracted eight guests with the benefits, cleanness and enthusiasm.

One day, when Liu Xin was walking along the street in Taiyuan, he heard two people walking in front of him and said, "eat potatoes in Lin Yuan." Liu Xinkai's cold noodle shop, they said that eating small potatoes, this gave Liu Xin great inspiration. He knew that his "little potato" was very popular. On the second day, Liu Xin renamed Lin Yuan cold noodle shop as "little potato" pickle restaurant.

Small potato is a special product in Northeast China. Its size is much smaller than that of ordinary potatoes, but the scent and nutritional value of potatoes are much higher than that of big potatoes. Due to the large output of this variety, many people planted, careful Liu Xinhui's eye beads, and immediately aimed at it. Liu Xin went around to investigate and collect the technology of small potato cooking, to extract and extract the essence, and to carefully consider and make it easy to study and make small stewed potato juice with various kinds of medicinal materials. The "little potato" dish has both the characteristics of the Northeast bowl, and the taste is absolutely delicious in the Northeast bowl.

A large bowl of "small potatoes" 10 yuan, plus two big flower rolls 2 yuan, enough for two people to have a good meal. When the dish was first released, the dish was fired and people were warmly welcomed. Later, Liu Xin used small potatoes and pickles as the leader, chose the vegetables that people often eat in daily life as the main materials, highlighted the strong color and delicious taste, and the taste of salt taste. By using the cooking methods such as sauce, stew, mixing and frying, five categories of 150 kinds of small potatoes and pickles were produced. "Little potato" fascinated all customers, and there was such a mantra: "tasty enough to eat, Shenyang little potatoes." For a time, small potato cuisine was popular in Shencheng, and business was hot. In less than two years, Liu Xin earned more than one million assets. {page_break}

Big potato brand

In 1995, because the profit of planting small potatoes was too small, and the survival rate of small potatoes was lower than that of ordinary large potatoes, some farmers began to grow big potatoes by turning around. Liu Xin's restaurant was short of supply and was in danger of being shut down. At this time, relatives and friends advised Liu Xin: "you have earned a lot of money, simply shut the shop and go home to live a good life." But Liu Xin did not think so. From that day, he had a dream of making small potatoes big enough for them to go to the whole country and go to the world.

Liu Xin decided to invest in small potatoes. His idea attracted everyone's opposition, including his wife. They thought it was too risky for him to do that. In case of planting failure, they would lose all their hard earned assets. But Liu Xin tie, he brought 1 million, came to Tieling and other places to invest in planting small potatoes, the first planting failed, and lost nearly 500 thousand.

But Liu Xin did not give up. He gave up planting for a while and worked closely with the relevant research departments to study the scientific method of planting small potatoes. Six months later, Liu Xin invested about 1000000 yuan in Shenyang and Tieling to support the planting and development of small potatoes. In the next six months, Liu Xin stayed in the field every day to observe the growth of small potatoes. The sky is not worth the heart, but this time it has been successful. Small potatoes have sprung up like mushrooms and local farmers have achieved a win-win situation with Liu Xin. Liu Xin quickly earned a lot of money by "little potatoes". After two years, he has accumulated a lot of money.

In 1996, Liu Xinhua bought a 6 million to four storey building at the southern end of Taiyuan street, and invested 4 million yuan in the purchase of equipment and decoration, so that a unique "Shenyang little potato gourmet" plaque was hung at the southern end of Taiyuan street, becoming a striking scenic spot in Shenyang city. However, "little potatoes" became famous, and Li Gui came.

For a time, more than a dozen "little potatoes" appeared in the city. In order to ensure that their legitimate rights and interests and consumers' rights and interests were not infringed, Liu Xin decided to apply for the registration of national trademarks by the gourmet stores that he had exhausted from his efforts. In 1997, the first trademark certificate registered in the country with the trademark of the People's Republic of China Trademark Office flew to Beijing from Liu Xin. It added infinite brilliance and thousand times worth to the small potato pickles and food city.

In July 1997, Shenyang little potato restaurant Co., Ltd. was formally established. In order to keep the brand of "little potato" for a long time, Liu Xin strictly checks the quality from the aspects of material selection, matching, processing, and so on. It is with such a good faith that "little potato" has been gradually gaining fame. Not only is the business booming in Shenyang, but people in the provinces are also gathering in Shenyang to learn the production technology of "little potatoes". Liu Xin also opened several branches in the northeast, and all businesses flourished.

As China's "McDonald's" becomes more competitive with the market, Liu Xin decides to learn from chain store modernization and let the flavor of small potatoes float to the whole country. Liu Xin put forward the idea of opening a chain store in the whole country, and came up with a lot of objections. He followed Liu Xin's teacher for many years to persuade Liu Xin: "the small potato series is a northeastern dish, but the southerners are not used to it. Now that the hotels are everywhere, we still play well in the northeast and do not go out for adventure."

Liu Xin's wife also advised him: "we have worked so hard for so many years that we should enjoy our life and not go out again. If we lose money, what can we do?" but Liu Xin was determined to open up the virgin land and bring the little potatoes into it. Liu Xin came to Shandong first with 1 million and leading several elite troops. Liu Xin bought a restaurant in the downtown area of Ji'nan. After more than a month's decoration and equipment, "little potato" finally appeared in Shandong.

Although Liu had already done a lot of publicity in the area before, the local residents simply did not recognize "small potatoes". On the day of opening up, the hotel front was cold and clear, and the turnover was less than 200 yuan a day. Liu Xin was not discouraged. In order to open up the market in Quancheng, he categorically produced: "Shenyang little potatoes settled in Shandong, and the people of Quancheng city try to eat for three days free". The brand of free tasting came out and attracted many people to taste it.

Three days later, many people in Shandong paid for small potatoes in the shop. The good news of "Shenyang little potato" spread quickly in Ji'nan. Some curious Shandong people have come to taste Shenyang's "little potato". For a while, the "little potato" was hot again. In the short span of two years after the successful opening of a branch store in Shandong, Liu Xin used his smart mind and vigorous work enthusiasm to open several branches in the provinces and all of them were prosperous, and for a time, he sought numerous investors who asked Liu Xin to cooperate.

Since 1999, Shenyang small potato restaurant Co., Ltd. has opened business in Beijing, Tianjin, Jilin, Inner Mongolia, Hebei, Henan, Shaanxi, Shenzhen, Jiangsu and so on. Now it has developed 131 chain stores nationwide. North to Heilongjiang, South to Shenzhen Special Economic Zone, people can enjoy authentic Shenyang little potato cuisine. However, Liu Xin was not satisfied with what he had achieved. He began to move towards higher goals. At the meeting of the owner of the Shenyang small potato chain, Liu Xin put forward the slogan of "making McDonald's in China's catering industry". It seems that he has made up his mind to transform the private enterprise developed by the spouses and shops into a joint-stock cooperative system.