"Da Vinci" Has Gone To &Nbsp After Making A Fake Cry; CCTV: This Is Not Over.

Tears run away, leaving a chicken feather.

Deny exports to domestic sales Da Vinci: go after crying.

Da Vinci home CEO pan ZHUANG Hua Hua rate 16 suppliers senior executives for their "cheer" - one side stressed the quality of Da Vinci, while acknowledges that he did cooperate with the Dongguan factory.

There was no media questioning session. The scene was once out of control, and finally ended in Pan Zhuangxiuhua's cries and reporters' "catch up and intercept".

It is reported that the industrial and commercial departments in Beijing and Shanghai have been involved in this matter, and the entry-exit inspection and Quarantine Bureau of Shanghai and Shenzhen has been notified to require a comprehensive investigation of the export and import situation of Da Vinci's household in recent two years.

CCTV said there was still a rush.

Last night, for Da Vinci's fake affair, CCTV female reporter Bai Jie (net name "dumb") said, "the material is behind us. Let's uncover the old stuff." she said, there will be more evidence to expose the inside of Da Vinci. It will depend on Da Vinci's press conference and respond.

According to reports, they have received reports of investigation, which lasted for more than half a year. They were a core reporter who did field investigations.

In addition, Ms. Tang, the Beijing consumer mentioned in the report, said that her furniture products had "testing reports and were unqualified products".

It is understood that this is the national furniture and indoor environmental quality supervision and Inspection Center for testing, 3 items do not meet the national standards.

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Market reaction: stores are cold, consumers are willing to fight "fly" to catch up with the truth.

Shenzhen store is cold welcome.

Shenzhen Da Vinci home, opened in 2002, is Shenzhen's top selling home to date, representing hundreds of international super brands such as Armani, Versace, and braid.

Yesterday, the reporter came to Da Vinci home Shenzhen store in Baoan South Road, Luohu District.

When entering the shop, many staff members nervously looked at the reporter, asking what they came to do and what furniture to buy.

Reporters first visited the store in the name of furniture.

There are 4 floors of Da Vinci furniture Shenzhen store. The furniture and lamps are very luxuriant. Many of them are displayed in the exhibition hall and are marked with prices, but they all indicate that they are not for sale.

Reporters noted that most of the furniture nameplates were written "MadeinITL" (made in Italy), and the price was very expensive.

On the first floor near the gate of an exhibition hall, a golden fringed big bed, priced at 1 million 500 thousand yuan, next to the bedside cupboard also need 150 thousand yuan, less than 50 thousand yuan furniture in the exhibition hall very few.

Although the franchised store is operating normally, the reporter has gone through 4 layers of exhibition hall, and almost no one has bought furniture.

"How come there are so many people coming to buy furniture recently?"

A salesperson after hearing the reporter's questions, he did not give any permission.

Consumers are willing to fight for the truth.

Yesterday, Mr. Cheng, a consumer who had reported this newspaper, told reporters that he had already asked Da Vinci for a replacement request. However, the store did not give any response because of insufficient authority and the need to ask the leader.

Knowing that Da Vinci will hold a news conference in Beijing today, Mr. Cheng said he wanted to fly to Beijing to participate in the press conference and questioned the scene.

"First, I want to know the truth. The invoice says that Italy imports direct selling. Is it produced in Italy?"

Due to ordering in Shanghai in May this year, to pick up the goods by the end of the year, Mr. Cheng said he was most concerned about whether or not Da Vinci was born in Italy.

Mr. Cheng told reporters that this "international super furniture" has long been a "one-on one" mode of special services, he unilaterally formally asked to participate in the news conference after the request, has not been notified.

"I want to ask Pan Zhuangxiuhua on the spot if the furniture you sold me can prove the production of the local factory in Italy."

The medium of Italian furniture is not as good as Vinci Ki

Da Vinci's "fake" incident also caused repercussions in Italy, the 12 day, Italy's main economic media, "24 hours Sun" with "China survey Da Vinci home, counterfeit Italy trademark" as the title, report the matter.

The report said, "it is not just a simple and perfect act, but a completely counterfeit Italy trademark, which sells a large number of extremely low quality products at high prices, using the Chinese consumer's blind pursuit of the luxury luxury of Italy."

Italy media said, "this case or become a turning point in China's luxury market, the purchasing power of Chinese consumers is becoming stronger and stronger, and the recognition of Italy brand is even more than that of Italians."

Italy media said the Da Vinci household case is a very extreme case. It imports furniture from Italy and uses its own brand name "Da Vinci", which has nothing to do with Italy, and manages other brands.

Some of the furniture imported from Italy is not as expensive as Da Vinci, a fake Italy brand.

Related parties: the trees are scattered and scattered, and all parties need to clarify the relationship urgently.

"Tomson one product" was handed over by Da Vinci furniture group.

According to the labor newspaper, Da Vinci's furniture is included in the mansions, including Tomson products.

Yesterday, Da Vinci's furniture business partners were released on the Internet.

This reporter confirmed to Tomson Group, the other side clearly stated that "Da Vinci" general manager Pan Zhuangxiuhua just participated in his 2009 press conference, not his furniture supplier, "our furniture is truly imported from Italy."

It is understood that in the same year, "Tomson one product" A building, forty-two floor, had created the name of "the most expensive house in the mainland of China". This set of super river view house has 2 floors above and below, with an area of 980 square meters, and the price is 300 million yuan.

It is precisely this set of model rooms, which are designed by VersaceHome knife, and the cost of decoration is as high as 25 million yuan. The interior decoration of houses is almost VersaceHome produced from floor to furniture.

It is precisely this VersaceHome that its sole agent in China is "Da Vinci home".

Moreover, information shows that in November 18, 2009, at the news conference of the strategic alliance between Tomson and VersaceHome, Pan Zhuangxiuhua, general manager of "Da Vinci home", appeared and delivered speeches. At that time, she said in her speech, "the cooperation between Tomson and Da Vinci furniture is indispensable to the needs of today's high quality people and all-round services."

Changfeng Da Vinci's interleaving relationship

Yesterday, Da Vinci, sales director of Shanghai headquarters in Italy, insisted that the Italy brand furniture sold by the company was produced and imported in Italy.

He also said he had nothing to do with Dongguan Changfeng furniture, and would prosecute Dongguan Changfeng furniture for this purpose.

Da Vinci, a former director of Changfeng furniture, said that the company had indirect business relations with Mr. Da Vinci. But yesterday he said he had nothing to do with Da Vinci. His furniture company was not a foundry but a brand one hundred percent of domestic furniture business.

It is understood that today Da Vinci will hold a press conference in Shanghai, Shenzhen and other places to make formal explanations on related issues such as OEM.

Italy manufacturers are busy leaving relations

When our reporter visited Da Vinci store in Beijing on the afternoon of 10, the salesmen once said that Da Vinci's household is the agent of Italy's famous household brand PoltronaFrau in mainland China, and the three brands of Cappellini, Cassina and PoltronaFrau sold in the shop belong to the brand of PoltronaFrau.

According to the Yangcheng Evening News reported last night, despite the introduction of Da Vinci's official website, in March this year, Da Vinci home company and Italy PoltronaFrau group reached a strategic cooperation agreement in Beijing, and launched the series of home products including the three brands.

But PoltronaFrau's staff at the flagship store in Beijing denied the cooperation to the Yangcheng Evening News reporter on the phone.

Staff said that the company did not have any form of business relationship with Da Vinci, saying it did not authorize any Chinese company to act as a proxy for PoltronaFrau products.

As for the so-called cooperation, the staff member said that the matter had been reported to the headquarters, and the company would clarify it in the near future.

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Consumer rights protection: how to buy Da Vinci?

How did you buy Da Vinci?

Yesterday, Da Vinci, the marketing director of the Chengdu store in Chengdu, accepted the telephone interview of the West China Metropolis Daily reporter. Da Vinci said that the shop was still operating normally, but she was not sure whether there was a deal.

She stressed that after CCTV's report, the company took the initiative to get in touch with all consumers and made effective communication.

So until yesterday, no one had come to ask for a refund, a replacement or a claim.

For someone who went to the Chengdu Municipal Industrial and commercial bureau for consultation on safeguarding rights, she did not know clearly.

But she believes that safeguarding rights is the right of consumers, which she welcomes and respects.

Miss sun also revealed that Da Vinci was preparing a press conference, and the time and location were not yet determined, but probably in the last one or two days.

At that time, Da Vinci will answer questions about the concerns of journalists.

Beijing Da Vinci home said acceptable returns

Yesterday, the reporter called the relevant person in charge of Da Vinci in Beijing, the other side said, recently, many customers have been questioned. For the consumers to return the goods, the specific operation process and many problems need to wait for the details of today's press conference.

After the announcement, Da Vinci's home Limited by Share Ltd issued "all customers' books to Da Vinci" on its official website, saying that the Italy brand furniture sold by the company was produced in Italy and imported to China, including Cappelletti (Riva) and BRIC ti.

As for CCTV reports, European manufacturers attach great importance to them and ask for clarification in person. So the company will hold a press conference in Beijing today to explain all matters.

Guangzhou stores accept returns

Da Vinci furniture fraud incidents spread quickly to Guangzhou, and some Guangzhou customers also went to stores to ask for returns.

Yesterday, the Guangzhou Da Vinci home responsible person interviewed by our reporter said that the current return is mainly the new customers who have just paid the deposit, and the company also accepts the return requirement.

It is reported that today Da Vinci will hold a press conference to respond to social queries.

In recent days, customers have returned to Da Vinci's home in Tianhe Road, Guangzhou. One of them has a single sum of up to 2 million yuan.

Yesterday morning, the reporter once again came to the store, compared with the day before yesterday, the popularity of the cold.

Miss Tam, the marketing director of the store, admitted that Cab Ali Ti furniture was still being sold in the shop, but insisted that these products were made in Italy.

Shanghai store still refuses to return goods.

On the 12 day, the Shanghai industrial and commercial bureau carried out emergency inspection and investigation and evidence collection for Da Vinci's company, exhibition hall and warehouse in Shanghai.

According to the preliminary inspection of the building materials in Shanghai and the inspection center of the quality supervision and inspection station, it is determined that Da Vinci related products are not solid wood.

And Da Vinci Shanghai stores still insist on refusing to return.

In the eyes of consumers, the impact of the Da Vinci incident continues to escalate.

On the 12 day, it was reported that some consumers who bought Da Vinci's home products met Da Vinci's shop in Shanghai and West Yan'an Road on the afternoon at 4 p.m.

Reporters heard the news rushed to the scene, found a police car parked at the door, but the shop as usual business.

Reflection: when will Da Vinci's confusion be broken?

The confusion of "Da Vinci"

It is not the first time that this kind of doubt about Da Vinci furniture store is actually the first time.

A few years ago, some netizens posted, saying that a brand that was popular at that time, though it was known to be produced in France, and then imported to China, was actually not the same thing. Good friends said that the French mainland could not see this product at all, and, after tracing the brand's registered place in France, it was found that it was just a shell company.

As a result, netizens pointed out that this is just a marketing strategy for merchants, which is produced locally, and then exported to foreign countries, and then imported to China. At that time, the price of the product has naturally doubled.

From this point of view, even a great debate happened at that time.

The businessmen who are at the top of the storm are naturally vowing, saying that netizens are making rumors, and posted websites should be responsible.

The website insists that the accusation of netizens is not groundless.

Should cause industry reflection

Shanghai city commerce and Industry Bureau formally investigated Da Vinci's alleged infringement of consumer rights and interests. Yesterday, three stores in Da Vinci's Guangzhou store still demanded a return.

Insiders pointed out that Da Vinci incident should cause industry reflection.

Although China's export furniture manufacturing level has reached the middle and high level in Europe, it lacks the "brand value", in the final analysis, is the lack of integrity system.

Over the past century, furniture enterprises in the past century are often inherited from families, and are very concerned about their brands and trust. They will not throw away their integrity in order to sell products.

In addition, quality inspection personages also revealed that the formaldehyde limit standards of domestic furniture are far lower than those of developed countries such as the United States.

Supervision of the "Da Vinci"

Sky price "Yang" furniture Da Vinci was suspected to be false, according to our newspaper, Chengdu consumers have buried 1 million of the list, it can be described as a heavy loss.

Another brand that once touted "foreign" is crumbling, but even if the final investigation proves that Da Vinci is cheating, and the consumer can get 2 times compensation, the social losses caused by it can no longer be recovered.

This seems to be back to our traditional way of investigating public events, that is, the ultimate reason is the lack of public supervision system.

Consumers have the right to question why the "price" furniture "Da Vinci" can be free for so long.

Why does Da Vinci's mask need to wait until the media is unravelling, and the relevant departments responsible for routine supervision once again do nothing?

What is the loophole of Da Vinci's home?

"Da Vinci" furniture related issues were exposed by CCTV's weekly quality report.

Until July 11th, the Shanghai industrial and commercial department had formally placed an investigation on Da Vinci's household. Da Vinci's home Limited by Share Ltd statement still stressed: "the Italy brand furniture sold in China is manufactured in Italy and imported to China."

With broader standards, everything Da Vinci does is actually "normal" and "understandable".

What did Marx say?

"If there is a 10% profit, capital will be guaranteed to be used everywhere; if there is a profit of 20%, capital will become active; if there is a 50% profit, capital will take risks; for the sake of 100% profits, capital will dare to trample on all human laws; if there is a 300% profit, capital will dare to commit any crime or even risk it."

After crossing the sea, Da Vinci furniture, whose original price was 30 thousand yuan, surged to 300 thousand yuan. What other things are not "understandable" in the face of such profits?